May
28
Yahoo pulls plug on Livestand after seven months
Posted in: UncategorizedYahoo is shutting down its personalised magazine-style app Livestand, only seven months after it launched and two weeks into the interim chief executive’s tenure.
May
28
Barclaycard returns to TV for PayTag campaign
Posted in: UncategorizedBarclaycard is rolling out its first TV ad campaign in over a year to promote its PayTag technology, which can be attached to mobile phones and used as a contactless payment device.
May
28
Cadbury takes another pop at popcorn market
Posted in: UncategorizedKraft-owned Cadbury is making a second attempt to crack the popcorn market with the launch of Cadbury Popcorn, four years after it sold its Butterkist popcorn brand.
May
28
Unilever partners with News Corp and Viacom for digital content
Posted in: UncategorizedUnilever’s marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.
May
28
Optic Gallery: The card with a vision
Posted in: Uncategorized
Advertising Agency: Ogilvy & Mather, New Delhi, India
Art Director: Preeti Koul Choudhry, Nasheet Shadani, Umesh Grover
May
28
DMGT digital revenues to offset print revenues "within five years"
Posted in: UncategorizedDigital advertising revenues at Associated Newspapers will exceed print advertising revenues at the division within five years, its finance director Stephen Daintith has predicted.
May
28
Absolute Radio secures Euro 2012 commentary
Posted in: UncategorizedAbsolute Radio has expanded its investment in football by signing a six-figure deal to broadcast its first live commentary from the Uefa Euro tournament, which is being held in Poland and Ukraine this summer.
May
28
Absolute Radio to broadcast commentary of Euro 2012 football championships
Posted in: UncategorizedAbsolute Radio has expanded its investment in football by signing a six-figure deal to broadcast its first live commentary from the Uefa Euro tournament, which is being held in Poland and Ukraine this summer.
May
28
Absolute Radio to broadcast Euro football championships for the first time
Posted in: UncategorizedAbsolute Radio has expanded its investment in football by signing a six-figure deal to broadcast its first live commentary from the Uefa Euro tournament, which is being held in Poland and Ukraine this summer.
May
28
DMGT digital growth to offset print fall ‘within five to ten years’
Posted in: UncategorizedDigital revenue growth at DMGT’s consumer division will have made up for an expected fall in its print revenues within the next 10 years, its finance director Stephen Daintith has predicted.
May
28
Apple welcomes former Dixon boss with £36m ‘golden hello’
Posted in: UncategorizedApple has awarded a $56m (£36m) “golden hello” to John Browett, the former Dixons boss who it recently poached to lead its retail division.
May
28
Volkswagen: Electric Cafe
Posted in: Uncategorized
Advertising Agency: Ogilvy & Mather, Beijing, China
Advertising Agency: Ogilvy & Mather, Hong Kong
Executive Creative Director: Doug Schiff
Creative Director: Kama Yu, Paul Ho
Art Director: Yang Ge, Zhang Min Sheng, Kirk Zheng, Morris Ku, Zhou Xufeng, Wing Lee, Ricky Cheng
Copywriter: Song Lei, Doug Schiff, Chen Ye
Producer: Morris Ku, Rita Yang
Digital Production: Leovation
May
28
Flapper Party Editorials – The ELLE France May 2012 Photoshoot is Inspired by ‘The Great Gatsby’ (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Stunningly cinematic, it is only appropriate that the ELLE France May 2012 editorial has been inspired by the upcoming Baz Luhrmann film ‘The Great Gatsby.’ Full of vintage 20s-…
May
28
William Hill offers free £5 bets on kids’ call-ups
Posted in: UncategorizedBookmaker William Hill is running a ‘Back Your Pride and Joy’ campaign with a free bet that will pay out £5,000 to parents if their child makes the England football team.
May
28
William Hill offers free £5 bets on kids’ England call-ups
Posted in: UncategorizedBookmaker William Hill is running a ‘Back Your Pride and Joy’ campaign with a free bet that will pay out £5,000 to parents if their child makes the England football team.
May
28
Colosse – A Wood Tale
Posted in: UncategorizedCoup de coeur pour Hornet Inc. avec cette très réussie vidéo d’animation « Colosse – A Wood Tale ». Réalisée par Yves Geleyn, ce court-métrage simple et splendide à la fois nous narre l’amitié qui se lie entre un oiseau et un machine faite de bois. Plus d’images et la vidéo HD dans la suite de l’article.
May
28
Kaku Icecream: Cow
Posted in: Uncategorized
“Kaku Icecream. Puremilk Icecream.”
Advertising Agency: Brand 8, Beijing, China
Creative Director: Li Gang
Art Director: Gang Zong
Copywriter: Teresa Wan
May
28
Philips: Augmented Reality Mugs
Posted in: Uncategorized
Advertising Agency: OgilvyAction, Taipei, Taiwan
Regional Executive Creative Director: Daniel Comar
Creative Directors: Chyi Lin
Assistant Art Director: James Lei
Group Account Director: Julia Ou
Associate Account Director: Vincent Chang
Account Executive: Joanne Mei
Production: Jack Wu, Peggy Chou
Designer: Alex Noble, Kenny Foo, Fong Wei Kit
May
28
Coca-Cola: Open Happiness
Posted in: Uncategorized
“Coca-Cola open happiness.”
Advertising Agency: McCann Erickson, Berlin, Germany
Chief Creative Officer: Bill Biancoli
Executive Creative Directors: Thorsten Adenauer, Stefan Baechle
Creative Directors: Tilo Endert, Erik Gonan
Art Director: Lisa Marie Schroeder
May
28
MTV Ukraine: Oasis, Daft Punk, Madonna
Posted in: Uncategorized
“MTV five years in Ukraine.”
Advertising Agency: Leo Burnett, Ukraine
Creative Directors: Tatiana Fedorenko, Natalia Dundina
Art Director: Ivan Akinin
Copywriters: Konstantin Kovalchuk, Tatiana Fedorenko
Illustrator: Maxim Podolyanuk
Account Director: Kseniya Morozova
Producer: Katerina Duda
Production manager: Katerina Denisenko
Production: Shootgroup
Photographer: Dmitriy Pochitalin
Post-production: Bee Factory
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