Apr
04
Bimbo Wraps: Cow
Posted in: Uncategorized
Advertising Agency: McCann, Lima, peru
Creative Director: Mauricio Fernández-Maldonado
Head of Art: Giovanni Macco
Art Director: Maritza mercado, Luis Beltrán
Copywriter: Christopher Barrón
Apr
04
Floating Cinema
Posted in: UncategorizedVoici ce concept de Buro Ole Scheeren avec la création d’un cinéma flottant. Situé au bord de l’île de Yao Noi en Thaïlande, ce projet “The Archipelago Cinema” donne envie de passer quelques heures devant cet écran en plein air, le tout dans un cadre féérique. Plus d’images dans la suite.
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Apr
04
Discovery Uproots Planet Green to Create ‘Destination: America’
Posted in: Uncategorized
Apr
04
Yahoo to axe 2,000 jobs in global restructure
Posted in: UncategorizedYahoo is eliminating 2,000 of its nearly 14,000-strong global workforce, with sources suggesting around 400 UK-based staff are in consultation.
Apr
04
Dystopian Swimwear Designs – The ‘Embedded Allure’ by David Higgs is Savage and Sci-Fi (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The photo series titled ‘Embedded Allure’ by David Higgs has a dystopian appeal. Set against a rocky shoreline, the backdrop may make some think of a castaway theme, but the swimsuits…
Apr
04
Sector analysis: Customer Publishing
Posted in: UncategorizedWith the amount of digital content expected to overtake the written editorial work carried out by customer publishers, plus a move towards redefining the sector as content marketing, Mike Fletcher investigates a sector that’s keeping up with modern media times.
Apr
04
Affluency Survey: Diversity Among Affluent Americans
Posted in: Uncategorized
Apr
04
Stimorol Infinity: Neverlasting Love
Posted in: Uncategorized
Advertising Agency: Ogilvy Cape Town
Copywriter: Dean Paradise
Art Director: Emma Butlin
Associate Creative Director: Anthony Walton
Executive Creative Director: Chris Gotz
Apr
04
Companies Will Adapt to the Intelligent Web, or Die
Posted in: Uncategorized
Many more advertisers are using the internet for real-time intelligence to provide personalization. Businesses that don't adapt will likely die.
Apr
04
Coca-Cola: Cheer o Meter
Posted in: Uncategorized
A giant screen that only works if the people watching the game of the Argentinean team, encourages. If there are no fans cheering, the image begins to darken, to fade. This new initiative of Coca Cola -developed by Ogilvy Action- was launched during an event where over 500 people enjoyed the match Argentina vs. Colombia, all non-stop encouraging in order to keep watching the TV screen on.
Advertising Agency: Ogilvy, Buenos Aires, Argentina
General Creative Directors: Javier Mentasti, Maximiliano Maddalena, Silvio Panizza
Creative Directors: Rodrigo Isaia – Alejandro Garone
Accoun team: Karina Aiello, Barbara Storey
Production Director: Valeria Pinto (Parson)
Producer: Gaston Sueiro – Federico Faralla
Production Company: Awards Cine
Director: Matías Goldberg
Producer: Guadalupe Gallardo, Tomas Chester, Mariano Damiano
Music Production: Camilo Iezzi – Mariano Iezzi (CCCI)
Responsible for the client: Diego Luis, Cristian Castellani, Alejandro Bacigalupo
Apr
04
City Of Fog
Posted in: UncategorizedLe photographe Martin Stavars a décidé d’immortaliser la ville de Chongqing en Chine sous le brouillard. Cette série de photographies appelée “City Of Fog” est tout simplement splendide et donne une réelle ambiance. Des clichés à découvrir dans la suite.
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Apr
04
Vigorplant: Cactus
Posted in: Uncategorized
Advertising Agency: Armando Testa, Milan, Italy
Creative Directors: Peppe Cirillo,Vincenzo Celli
Copywriter: Stefano Castagnone, Federica Saraniti Lana
Art Director: Laura Sironi
Photographer: Lsd Photographers
Apr
04
Invisible originality / Pas Vu, Pas Pris?
Posted in: Uncategorized |
 |
| THE ORIGINAL? The Salvation Army – 2006 Source : Cannes Archive, Inspired by Liu Bolin’s artwork ? Agency : ACLC Toronto (Canada) |
LESS ORIGINAL The Princes Trust Fundraising – 2012 Source : Coloribus, Inspired by Liu Bolin’s artwork ? Agency : CHI and Partners London (United Kingdom) |
Apr
04
Vigorplant: Shower
Posted in: Uncategorized
Advertising Agency: Armando Testa, Milan, Italy
Creative Directors: Vincenzo Celli, Peppe Cirillo
Art Director: Laura Sironi
Copywriter: Stefano Castagnone, Federica Saraniti Lana
Account Director: Emanuele Cason
Director: Jonathan Gurvit
Production Company: Mercurio Cinematografica
Mix: Eccetera
Music: Themusicbank.com
Apr
04
Yahoo Cuts 2,000 Jobs in Broad Restructure
Posted in: Uncategorized
In a widely anticipated move, Yahoo CEO Scott Thompson is trimming the company's staff of 14,000 by 14%.
Apr
04
Hazy Lingerie Spreads – The Elle France April 2012 Martensen Feature is Daring (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The April 2012 Elle Paris issue is set to feature a tantalizing spread by Dan Martensen. Entirely focused on dainty lingerie pieces, the photo shoot is covered in a hypnotic haze. While the apparel…
Apr
04
Media Week Awards co-chairs revealed
Posted in: UncategorizedThis year’s Media Week Awards co-chairs are Jonathan Allan, sales director for Channel 4 and Karen Blackett, CEO at MediaCom.
Apr
04
Colgate: For stronger teeth
Posted in: Uncategorized
“For stronger teeth and healtier gum.”
Advertising Agency: Young & Rubicam, Istanbul, Turkey
Creative Director: Ozan Varisli
Art Director: Aren Selvioglu
Copywriter: Cumhur Gucer
Illustrator: Ahmet Arif Eken
Apr
04
Tesco ditches 20-year Value range and replaces it with Everyday Value
Posted in: UncategorizedTesco is launching a TV campaign on 30 April to showcase its Everyday Value range, which is replacing its blue-and-white-striped Value range after nearly 20 years.
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