Coca-Cola: Cheer o Meter
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A giant screen that only works if the people watching the game of the Argentinean team, encourages. If there are no fans cheering, the image begins to darken, to fade. This new initiative of Coca Cola -developed by Ogilvy Action- was launched during an event where over 500 people enjoyed the match Argentina vs. Colombia, all non-stop encouraging in order to keep watching the TV screen on.
Advertising Agency: Ogilvy, Buenos Aires, Argentina
General Creative Directors: Javier Mentasti, Maximiliano Maddalena, Silvio Panizza
Creative Directors: Rodrigo Isaia – Alejandro Garone
Accoun team: Karina Aiello, Barbara Storey
Production Director: Valeria Pinto (Parson)
Producer: Gaston Sueiro – Federico Faralla
Production Company: Awards Cine
Director: Matías Goldberg
Producer: Guadalupe Gallardo, Tomas Chester, Mariano Damiano
Music Production: Camilo Iezzi – Mariano Iezzi (CCCI)
Responsible for the client: Diego Luis, Cristian Castellani, Alejandro Bacigalupo
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