Online Ad Trade Group Endorses ‘Skippable’ Video Ads

Consumers' dream of being able to skip commercials on TV became a reality with the advent of TiVo and DVR. It's about to become a bigger reality on the web.

Volkswagen Parking

Afin de vanter les mérites de l’entrepôt automatisé Volkswagen à Wolfsburg, la marque allemande a décidé d’en dévoiler des clichés. Ce parking, que l’on a pu découvrir dans le film Mission Impossible 4, est une tour impressionnante de 20 étages automatisée.



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Arbitron Case Shows You Can’t Trust Multicultural-Audience Ratings


A settlement between the company and the California Attorney General is a wake-up call to users of media ratings.

Who Are Your Facebook Fans? Your Best Customers.


Your Facebook fans are more likely to buy from you, consider you, and of course, recommend you.

Elle to make David Beckham first solo male cover star

Elle, the UK fashion and beauty magazine published by Hearst Magazines UK, has revealed that footballer David Beckham will feature as its first solo male cover star.

Mining Your Partners’ Partners to Build Your Client Base


With the right strategic business partners in place, you can connect directly to their networks.

Comment on Alteco Super Glue: Steel span wire by 20 creative guerilla marketing campaigns « thesempelouse

[…] Way to make a point about the strength of that superglue. Via I Believe in Advertising. […]

ABC Monsters

La Pompadour est une société de production audiovisuelle amoureuse des monstres. Afin de leur rendre honneur, ces derniers ont pensé une animation autour d’un alphabet reprenant toutes les grandes frayeurs apparues au cinéma. Un rendu réussi à découvrir dans la suite.



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John Lewis to open dedicated Olympic shops

John Lewis is to roll out 29 dedicated Olympic shops within its department stores, as part of its tier-three sponsorship of London 2012 Olympics and Paralympics.

Colsubsidio Book Exchange: Snow White and Sherlock Holmes, Harry Potter and Troy, Llttle Red Riding Hood and Moby Dick


“Come with a story and leave with another.”

Advertising Agency: Lowe/SSP3, Bogota, Colombia
Creative Chairman: Jose Miguel Sokoloff
Creative Director: Gustavo Marioni, Carlos Camacho
Art Director: Andres Lancheros, Guillermo Siachoque, Sebastian Pelaez
Copywriter: Mario Lagos
Producer: Sonia Llanos
Account Director: Carlos Obando

Land Rover Defender: Desert Tent, Jungle Hammock, Mountain Campfire


Advertising Agency: Y&R, Dubai, United Arab Emirates
Creative Director: Shahir Zag, Husen Baba
Copywriter: Guillaume Calmelet
Art Director: Husen Baba, Shahir Zag
Copywriter: hahir Zag
Illustrator: Kristy Ligones

Land Rover LR4: Wadi Nakhr, Hajar Mountains, Rub Al Khali


Advertising Agency: Y&R, Dubai, United Arab Emirates
Chief Creative Director: Shahir Zag
Creative Director: Ryan Reed
Art Director: Ryan Reed
Copywriter: Dario Albuquerque
Photographer: Corbis

C4’s Undateables campaign attracts 20 complaints

Channel 4’s ad campaign for its dating documentary ‘The Undateables’ could be investigated by the Advertising Standards Authority after the ad watchdog received 20 complaints.

Quiksilver: Made By Waves


We all know about the challenges our planet stands before. Challenges which may turn great waves and surfing into nothing but a memory. “Made by Waves” is a way for Quiksilver to put the waves back into the brand. By installing waverollers in Huntington Beach, CA. Quiksilver can produce all of there products with the help of wave power. Thereby creating a sustainable communication that stays true to Quiksilver’s nature and let’s them be come a rolemodel and inspiration for both the surf industry and a new generation of surfers.

Advertising School: Berghs School of Communication, Stockholm, Sweden
Art Directors: Patrik Beskow, Daniel Lunde
Copywriter: David Alledal

Orangina Miss O!: Night At Work, Dump


Advertising Agency: Fred & Farid, Paris, France
Creative Directors: Fred & Farid
Concept: Frederic Raillard, Farid Mokart
Art Directors: Frederic Raillard, Farid Mokart, Pauline de Montferrand
TV production: Emmanuelle Grenier
Post production: Katharina Nicol
Realizer: Joseph Kahn
Production: HSI
Producteur: Kil Dellara
Musique: Gum / Green United Music
Post-production: Eight VFX Los Angeles

Accura: Gulliver Car Wash, Gulliver Chariot


Advertising Agency: rp&, USA
Executive Creative Director: John Hage
Head of Art: Phillip Squier
Copywriter: Rich Siegel
Art Director: Puja Shah
Executive Producer: Jack Epsteen
Senior Producer: Carolyn Casey
Production Company: Station Films
Executive Producers: Caroline Gibney, Michael Di Girolamo
Line Producer: John Madsen
Directors: Dom & Nic
DP: Steve Chivers
Visual Effects: Moving Pictures Company
Executive Producer: Asher Edwards
Producer: John Attard
2D Lead Artists: Benoit Mannequin, Yourick Van Impe
2D artists: Peter Cvijanovic, Ben Davidson, Will Voss Johnson, Thomas Price, Ben Persons, Matt Bramante, Lisa Ryan, Katerina Arroyo
CG lead: Aron Hjartarson
3D artists: Bruno Maremonte, Yas Koyama, Ross Denner, Michael Wynd, Fred Durand
Colorist: Mark Gethin
Audio Post: Juice Audio West
Engineer: Bob Gremore
Editorial: Arcade
Executive Producer: Damian Stevens
Producer: Amburr Farls
Editor: Kim Bica
Sound Design: Robot Repair
Sound Designer: Doug Darnell

Thomas Cook close to £1.2bn refinancing deal

Thomas Cook, the beleagured tour operator, is in discussions with its banks in an effort to secure a £1.2bn deal to continue operating in the travel market.

Obus – The Traveller

Une collaboration de Liam Gilmour, Peter Ryle et Tomas Friml qui ont écrit et réalisé cette vidéo “The Traveller” pour la marque australienne Obüs Travel Collection. Autour de jolies images d’Erin Jolley, cette vidéo simple est à découvrir dans la suite de l’article.



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Reebok partners with PeerIndex for social giveaway

Reebok has teamed up with PeerIndex, the social media measurement service, to give away free pairs of trainers and personal training sessions to influential sports and fitness enthusiasts via Facebook and Twitter.

Bucharest’s City Police: Woman, Old Man


Advertising Agency: Publicis, Bucharest, Romania
Chief Creative Officer: Razvan Capanescu
Art Director: Irina Stoleru
Copywriter: Otilia Coman
Retoucher: Carioca