Weleda Body Care: Skin Jewelry


“Care for your mostprecious treasure: your skin. Discover body oils and lotions with luxurious ingredients on www.weleda.com”

Advertising Agency: Jung von Matt, Stuttgart, Germany
Creative Director: Holger Oehrlich, Philipp Barth
Art Director: Cornelius Hafemeister
Copywriter: Thomas Zeller, Philip Wienberg
Photographer: Kerstin Weiss
Account Supervisor: Franziska Hook,
Advertiser’s Supervisor: Kirsten Kulbach
Project Manager: Reka Brozowski-Santa, Silke Rosenthal, Björn Hansen
Post production: White Century

Direct mail spend predicted to fall 1% this year

Spending on direct mail is predicted to fall 1% to £1.71bn in 2012, according to the latest figures from the Advertising Association/WARC.

Burned Billboard / Une idée déjà bien grillée?

burn2011 burn2012
THE ORIGINAL?
Capisco Hot Sauce – 2011
Source : Cannes Archive Online,
Agency : Inter Publicity Mumbai (India)
LESS ORIGINAL
Taystee Chili Sauce – 2012
Source : Adsoftheworld
Agency : McCann Erickson Nairobi (Kenya)

Alphabetic: Uma animação tipográfica

O designer paulista Ariel Costa desenvolveu uma animação tipográfica muito bacana, usando a Chunk Five (que é gratuíta e você pode baixar aqui). Marcelo Baldin foi o responsável pela trilha e efeitos sonoros.

Trabalho bem bacana!

Brainstorm9Post originalmente publicado no Brainstorm #9
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Google Sees Double on the Viral Video Chart


Mobile phones rule the Viral Video Chart this week, and with two spots rolling out big, Google is king.

Media Bitch’s Diary 12 April

This week Bitch uncovers the face behind Mr Blobby at the recent Channel 5 ski trip, discovers Uncle Euphoria at Clear Channel as he hands out the bacon rolls and jigs with Tony Regan’s Pogue Traders.

The Tippex Experience 2: Mais uma criativa intervenção no YouTube

Lembra da “The Tippex Experience” de 2010? Misturava o consagrado “Subservient Chicken” com as já batidas intervenções no YouTube, e ainda assim com bastante sucesso.

Agora a marca voltou com mais uma ação do tipo, mas adicionando doses extras de interação. Tudo começa com uma festa de aniversário, que em instantes será destruída por um meteoro. Ou não. Vai depender da sua escolha.

Em uma segunda etapa, você pode digitar um ano qualquer na barra de título, e vem um vídeo de acordo com a época. Comece a brincadeira apertando o play vídeo abaixo:

Brainstorm9Post originalmente publicado no Brainstorm #9
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CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

Home deliveries are now so ingrained in the retail landscape that for people of my grown-up children’s generation, it must be hard to imagine what life was like before.

Kinder Chocolate to debut on TV

Ferrero, the Italian chocolate maker, is to advertise its Kinder Chocolate product on television for the first time, in an effort to target mums with its “Invented for kids” strapline.

Co-operative launches Diamond Jubilee party fund

The Co-operative Food is to give away £100 vouchers to finance 100 Queen’s Diamond Jubilee street parties.

PepsiCo set to beat Coke in race to remove sugar from ‘vitamin’ water

PepsiCo UK is removing sugar from its vitamin-enriched water range SoBe V Water at the end of this month, while Coca-Cola is yet to confirm whether it will reformulate its rival Glaceau Vitaminwater range.

BMW replaces Land Rover as RFU vehicle sponsor

The Rugby Football Union (RFU) has signed a four-year, multimillion-pound sponsorship deal with BMW as its official vehicle partner, replacing Land Rover.

Anglia Furniture in hunt for ad agency

Anglia Co-operative Furniture, part of The Co-operative Group, is on the hunt for an agency to handle its UK advertising account.

The7stars scoops Travel Counsellors

Travel Counsellors has hired the7stars to handle its media planning and buying account after a competitive pitch.

Google Currents launches in the UK

Google Currents, the internet giant’s social reader application, has launched in the UK with content from IPC Media’s Now and NME magazines and newspapers such as The Guardian and The Sun.

Nick Constantinou departs McCann

McCann London’s managing director, Nick Constantinou, has left the agency after just under two years in the role.

Slogan-Sporting Silverware – Baby Puppy Designs Cutlery Features Cute and Clever Sayings (GALLERY)

(TrendHunter.com) Baby Puppy Designs cutlery, featured on Etsy, has made meal time a little punchier. 

These forks, spoons and servers are adorned with various short phrases in all caps, sans serif font that…

VCCP appoints M&C Saatchi’s Simon Rich to head planning

VCCP has appointed M&C Saatchi’s strategy director, Simon Rich, as its head of planning to replace Tracey Follows, who has been promoted to the new role of executive planning director.

Honda hands online relaunch brief to LBi

Honda has hired LBi to revamp its online activity across major markets in Europe.

MPG tops shortlist for 2012 Thinkbox Awards

MPG Media Contacts leads the way with three nominations in the shortlist for the 2012 Thinkbox TV Planning Awards.