After an unsuccessful flirtation with Katie Couric's lighter style and a rather conventional morning-news show, CBS News is trying to differentiate itself with hard news.
We took data released last fall from a 25,000-household survey and analyzed the top first-run network shows that respondents said they had watched in the previous seven days.
In hopes of creating the next "Mad Men," History, Bravo, E! Entertainment, BBC America and Hallmark Channel are among the cable networks trying their hand at scripted programming for the first time.
The soda brand, better known lately for crowdsourcing efforts — dubbed "Dewmocracy" — is nearly doubling its TV spend with the launch of the campaign and tagline "This is how we Dew."
As programmers try to find the latest angle on mini-major genres such as weddings, hoarding or living in Louisiana, nothing's too niche to try.
When it comes to TV, chief marketers are, not surprisingly, looking for DVR-proof shows like live sports and music competitions. But the guilty pleasure for many is "Mad Men."
Find out why and a number of marketers, including PepsiCo, and a host of media agencies, such as MediaVest, are giving Bluefin Signals Brand Edition a try.
(TrendHunter.com) This year prismatic polychromatic products have become the new black. Everything is getting a multi-hued splash of color—the bolder and brighter, the better.
While springtime has often been…
Tudo que era Telefônica virou Vivo, e para comunicar a nova fase, a marca apresenta uma nova campanha resgatando a mesma música de 2003, quando a empresa foi lançada.
O slogan “Vivo. Conectados vivemos melhor.”, criado pela agência Africa, assina um comercial que poderia ser como qualquer um outro da operadora nesses últimos 9 anos: cenas pelo Brasil, gente cantando e um locutor expositivo.
Porém, a produção da Vetor Zero/Lobo faz com que o filme seja impossível de ser ignorado.
Uma animação em 3D nunca antes vista na publicidade brasileira, com a criação de mais de 50 personagens. Ideal para representar também a nova marca da Vivo, que antes era chapada, e agora ganhou volume.
Além do comercial na TV, que estreia nesse domingo, a campanha promete conteúdo especial para redes sociais, como diferentes filmes e vinhetas dos personagens.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Captured by the lens of An Le, the ‘Fleur De La Nuit’ Re: Magazine editorial features ornate wardrobe selects and heavily adorned accessory pieces. Styled by Juliana Sullivan, this awe-…
To demonstrate the technical aspects of ASICS shoes, we created StopAtNever.com, a parallax scrolling site that houses 10 short, fun films, each about a different technical aspect of various ASICS shoes. Click to the right for a more technical look at what’s being demonstrated.
Advertising Agency: Vitro, San Diego/New York, USA
Creative Chairman: John Vitro
Chief Creative Officers: Jonas Hallberg, Liron Reznik
Creative Director: KT Thayer
Copywriter: Schuyler Vanden Bergh, Simone Nobili
Sr. Art Director: Cris Westrell
Art Directors: Kevin Lukens, Kevin Cimo, Dominic Al-Samarraie
Agency Producer: Mickey Strider
Executive Digital Producer: Lina Drott
Digital Producer: Christoffer Lorang Dahl
Digital Production: Kokokaka
Video Production: 13 Keys
Video Editing: Dave Friz, 13 Keys
Sound Design: 13 Keys
Advertising Agency: Park&Co, Phoenix Arizona, USA
Creative Director: Luis Medina
Senior Art Director: Shawn Hardy
Copywriter: Dan Oboyle
(TrendHunter.com) The Akira Kaneda Bike, from the famed anime film of the same name, has been replicated and is cruising across Japan.
Fanboys (and girls) across the country can get a peek at the only officially…
(TrendHunter.com) Inked model Bradley Soileau stars in the latest shoot for Diesel’s ‘Only The Brave’ Tattoo Gallery. Known for his edgy look and stints in Lana Del Ray’s ‘Born to Die&#…
Focus sur le dernier projet de l’espagnol Ion Lucin qui nous propose cette vidéo Spherikal. Totalement réalisée en 3D avec de plusieurs logiciels, cette création magnifique et hypnotique travaille autour du concept de la sphère et de sa composition. Plus dans la suite.
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(TrendHunter.com) The April 2012 edition of Interview magazine features gothic outfits from New York-based, French designer Ludivine Poiblanc, as photographed by Fabien Baron.
Gothic fashion is nothing new. It is…
(TrendHunter.com) The ‘There Will Be No Survivors’ Rich Tu portrait series is disturbingly drawn with a focus on violent subject matter that the artist displays in a simplistic way. From decapitated limbs…
(TrendHunter.com) Instead of buying a ton of lenses for one’s smartphone camera, one can simply purchase the Holga iPhone Lens that comes as a rotating ring of lenses that can be attached to the back of an iPhone….
it was 1998?
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