Hasta La Creative!

Zippo is out with a new campaign that integrates musical events, sweepstakes, giveaways, social media and online marketing with retail sales.

(TrendHunter.com) The ‘Star Wars by the Numbers’ Infographics by ‘OSKOUI+OSKOUI’ are enlightening and humorous for sci fi fanatics. Star Wars has had more influence over pop culture than any…

(TrendHunter.com) Somewhere on crown lands near Whistler, British Columbia, Canada, the Hemloft treehouse encircles the trunk of a tree hanging preciously over a steep slope in a coniferous forest. Its creator, Joel…

Didier Lafond nous propose de découvrir des images inédites de speed-riding. Illustrant des experts de la discipline dévalant le Mont Blanc, dont Antoine Montant malheureusement décédé l’année dernière, cette vidéo est un bel hommage à ces sportifs de l’extrême.

Previously on Fubiz

• Winter of Wells
• Nike Basketball – Goutte d’Or
• Cyklop Street Art

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In this webinar, part of the Adrants whitepaper/webinar series, Alcatel-Lucent Director of Multimedia and Video Strategy Ed Youngblood and KnowledgeVision Founder and CEO Michael Kolowich discuss how brands can overcome the “content creator’s dilemma.”

Brief:
Create excitement for LEGO Star Wars around the premiere of Star Wars Episode 1 in 3D.

Idea:
We also brought LEGO to a new dimension: By turning LEGO into music – with a gigantic street organ consisting of 20,000 LEGO Star Wars bricks. These were arranged in such a way that they played the Star Wars theme tune when the crank was turned – while at the same time showcasing the sets we wanted to promote, integrated into four fascinating Star Wars worlds (Hoth, Tatooine, Endor and the Death Star).
Around the time of the premiere, the organ was displayed in cinemas and at special events all over Germany. Fans could play it themselves and order the sets built on the organ via a QR-Code and a microsite.

Advertising Agency: Serviceplan, Munich, Germany
Chief Creative Officer: Alex Schill
Executive Creative Director: Matthias Harbeck
Creative Director: Oliver Palmer, Alexander Rehm
Art Director: Andreas Balog, Marijo Sanje
Graphic Design: Anna Tracy Wodera
Copywriter: Nicolas Becker, Lorenz Langgartner

Sur une très belle musique du groupe The Cinematic Orchestra, Lea Amiel et Nicolas Libersalle nous offrent une image magnifique et poétique de l’Islande avec cette vidéo. Des paysages plus splendides les uns que les autres à découvrir en vidéo dans la suite.

Previously on Fubiz

• Made In Iceland
• Vans – French Family Trip
• Iceland – Midnight Sun

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Marketing Magazine’s John Reynolds was out and about at the Olympic Park at the weekend to speak to some of the key players behind Saturday’s One Movement event.

Ah o cliente! Aquele cara que se coloca entre você e a glória máxima, trazendo miudezas como prazo, verba, escopo, proposição de marca, features do produto e objetivos de mercado.

O 13º Braincast teve como desafio responder Quando a culpa é do cliente? Já dizia o filósofo: “A culpa é de quem aprova”, mas parece que Carlos Merigo, Cris Dias, Saulo Mileti, Luiz Yassuda e nosso ilustre convidado, Leo Carbonell não conseguiram chegar à esta simples conclusão e tiveram que fazer um programa de 1h07 para descobrir o que todo mundo aprende no primeiro dia de trabalho, não é mesmo?

Faça o download ou dê o play abaixo:

[2m00] Comentando os Comentários
[43m10] Comentando os Anúncios da Revista Veja
[48m10] Borracharia do Seu Abel
[52m00] Qual é a Boa

Críticas, elogios, sugestões para braincast@brainstorm9.com.br ou no facebook.com/brainstorm9.

Feed: feeds.feedburner.com/braincastmp3 / Adicione no iTunes

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Post originalmente publicado no Brainstorm #9
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