Social-media advertising will make up about 27% of digital-ad budgets over the next 12 months, according to a survey of agency and brand execs.
(TrendHunter.com) The ‘Clique’ series by stylist Steph Ashmore and Dawn DiCarlo is a throw back to the teenage heart throb. Shot for the 20th issue of the Ones2Watch, the editorial is well suited for the ‘coming of age’…
L’artiste espagnole Ana Soler a pu réaliser cette installation au Mustang Art Gallery à Alicante. Appelée “Causa-Efecto”, elle nous propose d’observer 2000 balles de tennis comme si elles étaient arrêtées en plein rebond. A découvrir en images dans la suite de l’article.
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(TrendHunter.com) Alex Daw has delved into his own mind to create these abstract mixed media pieces for the Rook and Raven exposition ‘Nostalgia.’
The exposition features a series of artists assigned with the task to…
Rupert Murdoch’s launch of a Sunday edition of The Sun has lifted national newspaper sales by more than 1.5 million copies, according to unofficial figures from publishers.
“Blow it out of proportion.”
Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Account Executive: Yuval Vaingast, Yael Meltzer, Aviya Sagie
Chief Creative Officer: Guy Bar
Executive Creative Officer: Shani Gershi
Creative Direcor: Karmel Abuzalaf
Copywriter: Arnon Rotem
Art Director: Eitan Cohen
Illustrator: Miriam Moshinsky
Most purchases are influenced by a person's tight-knit group, not by someone who tweets frequently or scores high on Klout.
Most March Madness advertisers want viewers' eyes glued to the TV, but Unilever will ask men to check their phones and watch a video for Dove Men+Care in exchange for free stuff.
Olympic sponsor Samsung has signed up celebrity chef and former Sainsbury’s brand ambassador as one of its ambassadors for the London 2012 Olympic Games.
Afin de mettre en avant la pile à combustible utilisée dans la Modèle Classe B n’émettant pas de CO2, la marque de voitures Mercedes-Benz a recouvert la partie gauche du modèle de LEDs et a installé des Canon Eos 5D Mark II, permettant de rendre la voiture invisible.
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After research indicated the lines were a bit blurry among British teenagers in terms of what constitutes rape, the UK’s Home Office – with help from RCKR/Y&R – launched a campaign that asks, “If you could see yourself, would you see rape?”
(TrendHunter.com) Have you ever made a promise to yourself to expand your wardrobe, but resisted due to budget constraints? Millions of men and women face the difficult task daily of attempting to throw together a stylish…
(TrendHunter.com) Always ahead of the curve, FashionIndie has landed in France just in time to capture the most eye-catching displays of fashion as they are made among the scene of Paris’ official Fashion Week.
Though…
No Braincast dessa semana, uma criatura que persegue nossa vida online desde que o primeiro byte viajou por entre um computador e outro: os trolls. Resumindo, aqueles que fazem papel de idiota em público na internet e caçam motivo para reclamar e tirar sarro. Mas também temos que convir, todos nós, em algum momento, já trollamos algo ou alguém.
Contamos também algumas histórias do “Seu Abel” – o cliente nosso de cada dia – enviadas pelos nossos leitores, que participaram via Facebook, e também os anúncios da revista Veja.
Nesta edição: Carlos Merigo, Saulo Mileti, Ronaldo Tavares, Jairo Herrera e a volta dele, que esteve em todos os Braincasts do passado, o magnânimo Cris Dias.
[1m27] Comentando os comentários
[54m30] Comentando os anúncios da revista Veja
[1h00m30] A Borracharia do Seu Abel
[1h08m40] Esse eu indico
[1h12m10] Qual é a boa?
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Post originalmente publicado no Brainstorm #9
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With a trio of new work from DDB New York, Skittles is continuing its mission to become the weirdest candy on the planet.
UTV Media, the channel three licensee in Northern Ireland and owner of UK radio station TalkSport, has bought Irish social media agency Simply Zesty in a deal that could be worth up to £5m.
Depois de liderar o espetacular Blur, o Gorillaz, o The Good, The Bad & The Queen e compor algumas trilhas de filmes, agora o inquieto Damon Albarn volta à cena com um projeto engavetado desde 2008: Rocket Juice and The Moon.
Respira fundo e saca só a formação:
Damon Albarn – guitarra, violão e voz
Flea (!!!!) – baixo
Tony Allen – bateria e percussão
O cara simplesmente me pega um dos melhores baixistas dos últimos 20 anos, junta com o baterista e produtor do Fela Kuti e me aparece apresentando algumas de suas 18 pérolas novas no Cork Jazz Festival, na Irlanda, em outubro do ano passado, fazendo cair o queixo de todo mundo.
Não precisavam se auto-intitular de “supergrupo”, mas a coisa promete. Pelas cruas – e versáteis – amostras que estão lá no site deles, dá pra imaginar que o disco vai ser um discaço. Enquanto ele não chega (a previsão de lançamento é 26 de março lá na gringa), dá pra ir matando a curiosidade por aqui:
O Flea está fazendo jornada dupla, pois ao mesmo tempo em que participa do Rocket Juice continua em turnê com os Red Hot Chilli Peppers. O Tony Allen já tinha trabalhado com Damon Albarn antes no Good, Bad & The Queen.
Fora eles, o disco vai ter a participação especial de outros colaboradores para garantir a diversidade sonora do projeto: Hypnotic Brass Ensemble e até Erykah Badu.
Quem pode, pode.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: Marcel, Paris, France
Director: Bruno Aveillan, Mathieu Lauxerois, Nataly Aveillan
DOP: Patrick Duroux
Production Company: QUAD Films
Post Prod: Digital District
Producer: Martin Coulais
Sound: Pierre Adenot
Design Dragon: Stephane Levallois
Graphic Research: François Peyranne
Luxury jewellery and watch brand Cartier has released a three-minute-long ad, two years in the making, that illustrates its heritage with a panther moving through a collage of scenes.
An anti-NHS reforms campaign has been launched in outdoor media across the UK this week, after campaign group 38 Degrees secured £300,000 from its members to create and run the ads.
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