The proto-media blogger who became a must-read for journos only to get lost in the din of algorithmic aggregators and social media is back. And independence is treating him well.
"In a lot of ways, right now, black culture is seen as pop culture."
(TrendHunter.com) If you’re tired of seeing your favorite superheroes as godlike, anatomically perfect figures, why not look through this Marvel Cats gallery and chuckle at the likes of Spider-Man, Juggernaut and Galactus…
Cuts are aimed at making P&G more competitive amid slow growth in developed markets and aggressive expansion in developing one.
CEO Bob McDonald says the company will shift money to digital, reduce headcount and use more multibrand promotions.
A cruel realidade acima faz parte de uma campanha da AAF Dallas, uma associação de publicitários local, para promover a premiação ADDY 2012.
Tem vários outros filmetes no canal no YouTube, mas esse, com o retrato do desespero, você não pode perder.
Post originalmente publicado no Brainstorm #9
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A number of agencies have received a request-for-proposal document from Southwest Airlines.
Para criar o tema da Coca-Cola para as Olimpíadas de Londres a empresa chamou o badalado produtor musical Mark Ronson, que resolveu usar sons de atletas enquanto vão mais rápido, mais alto e mais forte.
Nas mãos de qualquer um estes sons podiam virar só um funk dos mulek, mas o som de Ronson e as imagens do diretor de videoclipes e ex-criativo da Mother Kim Gehrig a música vira quase uma sinfonia, com direito a apresentação ao vivo dos atletas realizando seu sampling. Nunca esquecendo, claro, as cinco notinhas musicais da Coca que grudam mais que “Ai se eu te pego” na sua cabeça.
O making of do processo de trabalho, pelo que deu para ver no Vimeo da produtora, deve virar algum tipo de documentário, com trailer abaixo.
Post originalmente publicado no Brainstorm #9
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In early 2012, ice on the Amsterdam canals began breaking up and melting. This presented us with a unique opportunity to raise awareness on the issue of climate change in a way that hadn’t been done before. In prime spots around the city, QR codes were transferred onto the ice which had a link to the WWF Netherlands site (http://www.wnf.nl/nl/wat_wnf_doet/thema_s/klimaat/) and instantly put the issue of climate change in people’s hands. And once the ice started to melt, it was a natural ‘demonstration’ of this problem. There was no media spend, and there are no laws against printing on ice.
Advertising Agency: iris, Amsterdam, Netherlands
Creative Director: Tom Ormes
Art Director: Glenn Doherty
Copywriter: Tom Ormes
Additional credits: GreenGraffiti, Tessa Sosnowy, Mark Brounen, Saskia Baaij, Guillaume Koenig
A facilidade do “pegue e leve” no ramo mobiliário é oferecido há anos pela IKEA ao redor do mundo, e inclusive por diversas lojas brasileiras. Mas o que ninguém te conta é que, ao chegar em casa, o martírio começa.
Mesmo depois de tantos anos de evolução tecnológica, você ainda precisa continuar sofrendo para montar seus próprios móveis em casa. E não me venha com essa de que é fácil, que está tudo explicado no manual. Quem aqui lê manual?
É por isso que a IKEA, nos Estados Unidos, criou uma playlist no YouTube com tutoriais e instruções de montagem de seus produtos.
Uma ideia simples, certo? Mas que demorou tanto para acontecer. Pelo menos vai salvar a vida das gerações futuras.
Post originalmente publicado no Brainstorm #9
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“Swap it all
MyRecyclesStuff.com
Online Community Swap Site”
Advertising Agency: Euro RSCG C&O, Paris, France
Chief Creative Officer: Christophe Coffre
Art Director: Julien Saurin
Copywriter: Nicolas Gadesaude
Illustration: Marianne Ratier
Producer: Jeanne Halfon
Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Creative Director: Eric Segal, Lars Jorgensen
Associate Creative Director: Martin Peters
EVP Director of Broadcast Production: Bennett McCarroll
Agency Producer: Alison Horn
Mix: Sound Lounge
Mixer: Philip Loeb
Production Company: The Mill
Creative Directors: Ryan McKenna, Ben Smith
Executive Producer: Adam Isidore
Senior Producer: Carl Walters
Editing Company: The Mill
Editor: Ryan McKenna
Assistant Editor: Jonathan Rippon
VFX Company: The Mill
At breakfast in Shanghai, Publicis Groupe's Jean-Yves Naouri talks about plans to make China the holding company's No. 2 market by 2015.
Mr. Postaer has been named exec creative director at the B-to-B and consumer-marketing agency firm's office.
OgilvyAction creates a magical Fantasy Experience for the Selfridges launch of lingerie range Triumph Essence, “Helena Christensen for The Luxury Collection”
OgilvyAction has created a breathtakingly beautiful immersive ‘Fantasy Experience’ to mark the Selfridges debut of luxury lingerie collection Triumph Essence. Helena Christensen is the face of The Luxury Collection and embodies everything it stands for. With her strong personality, creative instincts, professional ambition and feminine allure she represents the essence of modern women today. Three ranges from the collection will be exclusive to “Selfridges on 3” from 23rd February for two weeks, supported by a series of high profile initiatives including a guest appearance by Helena Christensen herself.
OgilvyAction takes inspiration for its campaign from the seductive beauty of the Triumph Essence Collection, a world of lace, precious Italian satin, iconic style and exquisite craftsmanship. The agency has created a rich shopper experience where the real and digital worlds seamlessly meet. It entices consumers in and encourages them to “follow the path to their fantasy”, a journey that will take them into a mysterious fairy-tale world with striking images including a forest made from lace and inhabited by delicate butterflies and birds against a rich midnight-blue backdrop.
The campaign begins with a gorgeous invitation for the 23rd February launch event sent to VIPS, press and special guests. Each invitation carries a QR code allowing recipients to download the campaign app and enjoy a sneak video preview of the collection ahead of the official Selfridges unveiling. The invitation also hints at the Fantasy Mirror in place from 23rd February at “Selfridges on 3”, which uses innovative Holition technology to allow women to experience the collection without removing a single item of clothing. The app will allow consumers to make an appointment at the Fantasy Mirror throughout the fortnight-long event. It will also link to the Selfridges online store.
On the day of the launch, OgilvyAction draws shoppers into a ‘Fantasy Experience’ from the moment they leave the Tube. Underground escalator panels in Bond Street and Oxford Circus stations build the magic of the ‘Fantasy Forest’ and share a glimpse of the Triumph Essence range itself.
The ‘Fantasy Experience’ comes to life in Selfridges’ gorgeous window displays, a luxurious visual feast featuring a ‘Fantasy Forest’ created by OgilvyAction. At 7am, for one hour only on the day of the launch, six live models positioned on rotating music-box style plinths will tastefully show the collection. To add to the sense of theatre this scene will include slowly moving lace screens and will be accompanied by a subtle lighting show. After the first hour the live models will be replaced by mannequins.
The windows act as a digital gateway and carry the message ‘Follow the path to your fantasy’ with lace-style QR codes built into the window creative displays and allowing shoppers to download the campaign app that will reveal further secrets behind the Triumph Essence Collection. App content includes an exclusive ‘behind the scenes’ video of Helena Christensen’s shoot for Triumph Essence. Shoppers who have downloaded the campaign app can scan images of the specially commissioned illustrations of lace bird and butterflies found in the window to view further exclusive videos of the range. Triumph Essence logos and product labels also offer up special content when scanned with the app. Illustrations have been created by Nina Kck and a music-box inspired score commissioned especially for the launch, written by composer Frederic Charpagne feature within the app.
“Selfridges on 3” is home to the OgilvyAction installation which houses the full Triumph Essence Collection as well as the innovative Holition-technology enabled Fantasy Mirror. Triumph fitting experts will guide shoppers who have booked an appointment through a process which involves choosing item(s) from the collection to see it fitted on their silhouette and move in real time as they move. The dedicated space continues the ‘Fantasy Forest’ theme with sumptuous lace imagery and models wearing key items from the range.
Commenting on the campaign, OgilvyAction COO Andrew Reeves, said:”We are immensely proud of this campaign which effectively brings together each of the core pillars of what we offer as an agency. Our mantra is one of influencing purchase behavior using the relevant mix of our shopper, digital, promotional, experiential and trade expertise. I can think of no better demonstration of our activation proposition than this campaign which communicates with consumers at every significant on and offline touchpoint on the path to purchase.
He continues: “I’m just as proud of the quality of creative which underpins this campaign and covers the entire creative spectrum. Here we have a campaign that includes everything from the creative use of cutting edge technologies to in-store architecture, to window builds and carefully commissioned campaign music and illustrations.
OgilyAction has developed every aspect of the campaign with supporting technologies from Holition and Aurasma. It has also created all Triumph Essence campaign assets for both the Triumph and Selfridges website. Creative Services, leading suppliers of innovative retail displays have supported the campaign by being responsible for the physical development of the window displays and third floor shopper experience.
· Advertised brand: Triumph Essence, “Helena Christensen for The Luxury Collection”
· Advert title(s): Selfridges UK launch of Triumph Essence, “Helena Christensen for The Luxury Collection”
· Translation of headline to English:
· Advertising Agency (Name, City, Country): Ogilvy Action, London, UK
· Agency website: http://www.ogilvyaction.com
· Creative Director: Jean-Marc Laforge
· Art Director: Greg McAlinden/Debbie Ellison
· Copywriter: Nick Corbett
· Illustrator: Nina Kck
· Photographer: Mike Friddle
· Other additional credits: original music composed by Frederic Charpagne
· Published/Released (Month, Year): February 2012
(TrendHunter.com) No Seconds by Henry Hargreaves is a photography series that shows the last meals of murders who were on death row. Some of the meals look quite delicious while others leave one mystified as to what went…
Danny Brooke-Taylor, Dare’s joint executive creative director, has resigned from the agency.
(TrendHunter.com) These yummy yogurt creations prove that eating healthy can be an adventure. Often maligned by food-lovers as a health nut’s sad excuse for ice cream, yogurt is considered a compromise; however, these yogurt-spiked…
Brands are putting strong emphasis on social media but are forgetting that conversation without substance is “easily dismissed”, according to Bruce Daisley, sales director at Twitter.
Réalisé par Kim Gehrig et conçu par Somesuch & Co, voici le trailer de ce documentaire “Beat 2012″ produit pour Coca-Cola à l’occasion des Jeux Olympiques 2012 à Londres, et de sa bande son par Mark Ronson. Un travail de montage sur les bruits des athlètes à découvrir dans la suite.
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