Feb
23
Media Bitch’s Diary 23 February
Posted in: UncategorizedThis week, Bitch visits the Brits and bumps into Capital presenters Dave Berry and Lisa Snowdon, gets a pounding from a media boss and goes underground with CBS Outdoor.
Feb
23
MediaMath Unveils Partner Program as DSPs Face Heightened Competition
Posted in: Uncategorized
In an effort to simplify digital media buying, the demand-side platform launched a vendor-partnership program aimed at integrating all kinds of ad-technology providers into its platform.
Feb
23
Saturday Sun cut to 50p to match Sunday edition
Posted in: UncategorizedNews International has confirmed the Sunday edition of The Sun will be priced at 50p, while the cover price of the Saturday edition will be cut from 60p to 50p.
Feb
23
How Political Campaigns Should Be Using Video In 2012
Posted in: Uncategorized
There's a learning curve for political advertisers, who have never had to lean so heavily on video, where there's a unique opportunity to deliver those TV messages to targeted audiences online.
Feb
23
MailOnline nears 100m ‘unique browsers’
Posted in: UncategorizedMailOnline, the ever-expanding website for the Daily Mail and Mail on Sunday newspapers, has today reported almost 100 million unique users worldwide for the first month of 2012.
Feb
23
Hopen Place
Posted in: UncategorizedCoup de coeur pour cette villa très impressionnante, imaginée par le studio d’architecture Whipple Russell Architects. Un travail sur le design d’intérieur et sur les espaces autour de la résidence. Intitulée “Hopen Place”, elle se situe sur les niveaux d’Hollywood en Californie.
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Feb
23
Out and About 23 February
Posted in: UncategorizedThis week Out and About headed down to the O2 to hang out with the media fraternity at the Brit Awards, helped IPC’s Essentials celebrate its ABCs’ results and attended Country Homes and Interiors day with Mediacom.
Feb
23
Information Arts founder quits for angel investments
Posted in: UncategorizedSimon Lawrence is to pursue angel investment opportunities in business and consumer data companies after quitting his role as chief executive of Information Arts.
Feb
23
Snow Drawings
Posted in: UncategorizedUne très belle série par l’artiste Sonja Hinrichsen avec “Snow Drawings”. A la manière des Crop Circles, voici des dessins et des immenses cercles inscrit dans la neige à Rabbit Ears Pass dans le Colorado. Un concept à découvrir en images et en vidéo dans la suite.
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Feb
23
Dallas Ad League Slams Copywriters
Posted in: Uncategorized
We all work in advertising. One could say we do it because we are obsessed with the profession.
Feb
23
Havaianas Kids: Alpargatas
Posted in: Uncategorized
In order to spread the Havaianas Kids Princesses collection we created a new version of fairy tales, an online multiplayer game with enchanted soap bubbles.
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Director: Luiz Sanches
Co-Creative Director: Luciana Haguiara, Sandro Rosa
Art Director: Ricardo Pocci
Copywriter: Gabriela Guerra
Illustration: Estudiorama
Producer: Um Studio
Technology Director: Fernando Boniotti
Sound: cromo.sônica
Account: Cristina Chacon, Joana Campanelli
Feb
23
Brands told to create social experiences to answer specific objectives
Posted in: UncategorizedThe brand website is “fast becoming a one-dimensional experience that is being abandoned by the youth”, according to global insights from communications specialist UM today, but marketers can look to boost loyalty through the strategic use of social media.
Feb
23
How Adele’s Middle Finger Played Out in Social Media
Posted in: Uncategorized
On Tuesday, the Brit Awards celebrated the best in British music. Twenty-three year-old British singer Adele, already a winner of six Grammys, was honored with a Brit Award. However, she was cut off partway through her acceptance speech which left her fuming.
Feb
23
36 Female Social Entrepreneurs – Inspirational Women Using Business to Create Positive Change (CLUSTER)
Posted in: Uncategorized
(TrendHunter.com) We’ve been fortunate to interview some remarkable social entrepreneurs from all over the globe since launching SocialBusiness.org. Their stories range from teens who knew they didn’t want to go the typical…
Feb
23
SAS moves into real-time bidding arena
Posted in: UncategorizedBusiness analytics software company SAS has acquired ad server technology company AiMatch in a bid to provide ad inventory optimisation to online publishers.
Feb
23
Climate Whistle Blower Outed
Posted in: UncategorizedPeter Gleick: the politics of deceiving the deceiver.
From Adbusters Blog
The leaked Heartland Institute documents proved what most people know to be true anyway – that mainstream climate deniers are secretly funded by industry and will stoop to any level to fight science with spin – even brainwashing children through the k-12 curriculum. As one of the world’s leading climate denial thinktanks, the expose is a serious blow to the objective credibility Heartland claims to have. The whistleblower, environmental analyst Peter Gleick, identified himself a few days ago serving both to confirm the authenticity of the documents and to shift the narrative of the controversy.
But instead of being lauded as a public hero for uncovering the coordinated plot to undermine scientific truth with ideology, he’s being publically shamed by colleagues and critics alike for the deceptive methods he used to obtain the confidential sources – a fake name. He’s been lambasted in the press, threatened with legal action and has even penned a personal apology saying “I deeply regret my own actions in this case. I offer my personal apologies to all those affected.”
Gleick also added that his actions reflected “a serious lapse of my own and professional judgment and ethics,” in case the recantation above isn’t enough for those looking to carve him up.
New York Times author Andrew C. Revkin editorialized that Gleick’s “reputation is in ruins.” The Guardian’s Bob Ward wrote: “acts of deception cannot be condoned” – not those of Heartland, but Gleick.
Is everyone so afraid of climate change deniers, so inundated with the neo-classical even-playing-field ethos between the billionaires who support climate denial and the plebes who write the science, that they’ll turn on a whistleblower to avoid their wrath?
Those who condemn Gleick have drunk too much of the mainstream paradigm. Take a deep breath. Exhale the program and call it what it is. A deceiver was deceived – Heartland was beat at their own game. We should applaud the whistleblower, not hang him out to dry. If we had a hundred more like Gleick we might not be facing the current climate catastrophe we now face.
Feb
23
New Covent Garden Food competition hit by complaints
Posted in: UncategorizedThe New Covent Garden Food company has found itself with egg on its face after failing to find a winner to its competition, which promised £500,000 to buy a farm and start a new life.
Feb
23
New Convent Garden Food hit by complaints over competition
Posted in: UncategorizedThe New Covent Garden Food company has found itself with egg on its face after failing to find a winner to its competition, which promised £500,000 to buy a farm and start a new life.
Feb
23
Liv Tyler Re-Imagines ‘Need You Tonight’ For Givenchy
Posted in: Uncategorized
If you’re a fan of Liv Tyler, you’re going to love this new video she did for Givenchy Electric Rose.
Feb
23
Sainsbury’s extends Nectar partnership for seven years
Posted in: UncategorizedSainsbury’s has renewed its partnership with the Aimia-owned Nectar loyalty scheme for a further seven years.
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