IGN launches series-led YouTube channel

IGN, the News Corp-owned gaming publisher, is launching a Google-funded YouTube channel tomorrow, backed by an European ad deal with Sega.

P&G Multicultural Exec Ida Chacon Joins Latinum


Well-known P&G exec Ida Chacon is joining the Latinum Network as VP-marketing and commercial solutions.

45 Bizarre Beauty Enhancements – From Cleopatra-Inspired Facials to Armpit Pampering (CLUSTER)

(TrendHunter.com) Society’s often unrealistic standards of beauty have sparked waves in the beauty and fashion industries over the years, influencing many women — young and old — to go to extremes and undergo bizarre…

Ovaltine: Airplane, Puddle


“Sucks to be short.
Give them hi-calcium for high growth.”

Advertising Agency: Y&R, Ho Chi Minh City, Vietnam
Executive Creative Director: Travis Sorge, Sachin Ambekar
Copywriter: Travis Sorge, Trong Nguyen
Art Director: Sachin Ambekar, Tung Le, Yerry Indrajaya, Jules Kim, Dian Widjaya
Illustrator: Afi Kafi
Typographer: Afi Kafi
Art Buyer: Clariss Alvarez-producer
Account Supervisor: Tarun Dhawan
Account Executive: Hau Pham

News International turns to Facebook for Fabulous ‘social media magazine’

News International (NI) is trialling a new publishing model with the launch of its first “social media magazine” on Facebook for its Fabulous magazine.

Tesco boss Richard Brasher to chair Marketing Society Awards judging

Tesco UK & Ireland chief executive Richard Brasher has been unveiled as the chair of the judges for this year’s Marketing Society Awards for Excellence in association with Marketing.

70 Cool Color-Blocked Looks – From Whimsical Mod Fashion to Neontastic Color-Blocked Spreads (CLUSTER)

(TrendHunter.com) Every spring season, designers go color happy, creating color-blocked looks that can be as subtle as pairing taupe and chocolate or as bold as the combination of neon yellow, bright orange and electric…

Cool & Cool shampoo

Advertising Agency: DnA, Dubai Creative Director: Mariam Ali Produced & Directed by: Anwar Al Amin Director of photography: Elvin Lee Post Production: Essa Sk & Gabby, Montage Dubai Via [mediaME]

News Corp.’s IGN Doubles Down on YouTube With START


The new channel is getting a big investment from YouTube, which is giving channels up to $5 million to cover startup costs, to be repaid over the first year of operation.

TfL launches ‘Get Ahead Of The Games’ ads

A national campaign to ensure the smooth running of transport links during the Olympic Games was unveiled today (30 January) by London Mayor Boris Johnson and LOCOG chair Lord Sebastian Coe.

Dreaming Italy

Matthew Brown a pu participer récemment au Digital Diary Contest pour le tourisme en Italie, dans la région de Basilicata. En réalisant cette vidéo très poétique et visuellement magnifique, le réalisateur a pu remporter le concours. Une vidéo splendide à découvrir dans la suite.



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Premier Foods launches Sharwood’s campaign as it doubles ad spend to £50m

Premier Foods is launching a £6m ad campaign for Sharwood’s, as part of its £50m renewed investment in advertising.

Aegis builds up digital offering in Singapore

Aegis Group has acquired a minority stake in Singaporean digital agency, The Upper Storey.

M&C Saatchi Hires Jeff Brooks to Open New York Office


M&C Saatchi will reopen in New York next month; it has hired Jeff Brooks, CEO and chief digital officer at Euro RSCG for the past year, as CEO of the office.

Future appoints Keith Walker to boost entertainment revenues

Future has hired IPC’s Keith Walker in the new role of head of audience development for its games and film online properties.

Betfair appoints Arena Media to £2m account

Betfair, the online betting company, has appointed Havas Media-owned Arena Media as to its £2m media planning and buying account, without a pitch.

Personalized Neon Accessories – The DIY Gretchen Jones Necklace is a Fun and Vibrant Project (GALLERY)

(TrendHunter.com) Sometimes a girl can look at a piece of jewelry and think to herself, “I can do that myself,” which is exactly why the DIY Gretchen Jones Necklace is so great. It allows women to create a personalized…

Ecover readies ‘feel good’ festival push

Ecover, the eco-friendly cleaning brand, is to embark on live marketing activity at UK festivals during the summer as part of its “feel good cleaning” marketing activity.

Clear Channel calls in consultants

Outdoor media company Clear Channel has called in management consultants McKinsey & Company to carry out a review of its 50-strong national sales team.

AKQA opens Paris office

AKQA, the independent digital agency, has opened its first office in France with Nike as its founding client.