Cause marketing is a small but growing slice of the sponsorship pie, which is largely dominated by sports-related sponsorship. IEG, a Chicago firm that helps brands and organizations find the right sponsorship partners, projects sponsorship spending will slow its growth, but still rise 4.9% in 2012.
Tea brand Tetley has shortlisted incumbent agency Starcom MediaVest Group and MediaCom, Walker Media and Manning Gottlieb OMD to pitch for its £4m media planning and buying account.
Tea brand Tetley has shortlisted incumbent agency Starcom MediaVest Group and MediaCom, Walker Media and Manning Gottlieb OMD to pitch for its £4m media planning and buying account.
Découverte du travail de Tod Seelie, un photographe américain originaire de Cleveland. Avec des clichés étranges et souvent intenses, il parvient à nous faire rentrer dans son univers entre portraits, paysages et photographies d’évènements. Plus d’images ans la suite.
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Carat has made a series of promotions across its sponsorship, client and broadcast teams since the start of 2012.
(TrendHunter.com) The second edition of the ‘Dress Like A Man’ fashion project staged a surreal-real visionary runway show at the Fall Winter 2012 Pitti Uomo Fashion week in Florence, staging crocheted, layered and colorful…
A MINI Countryman was placed on a slope of 15% hanging only on a thick rope. Under the rope a bunsen burner was placed. Once you have liked the Facebook page you can watch the live construction, which was build on the parking lot of the Brussels Motorshow and remote ignite the flame from the campaign website.
Agency: TBWA\Agency.com, Belgium
Creative Director Online: Gert Pauwels
Creative Director: Hendrik Everaerts
Art Director: Lander Janssens
Copywriters: Paul Van Oevelen, Bout Holtof
Account team: Bénédicte Ernst, Hadoum Ghassab
Online Project Manager: Tine Anthoon
Digital project Coordination: Jan Bikkembergs, Stijn Dupas
Online Strategic Planner: Rindert Dalstra
Flash Development: Ken Kool, Diederik Vanderemoortele
HTML & PHP Development: Geert Broeders
Motion Graphics: Annelies Eskens
Part two of recruitment specialist Sylex’s annual salary survey focuses on what employees should be earning at media owners.
Peter Medwid becomes Martha Stewart Living's first dedicated publisher since 2008, when Sally Preston was promoted to group publisher in charge of a new publishing ad sales group representing all company titles.
Gaming firm Electronic Arts (EA) has partnered with pop singer Katy Perry to develop and promote multiple games within its ‘The Sims’ franchise, featuring Perry-themed in-game content and virtual goods.
Johnson & Johnson is debuting its ‘Hello me’ strapline as part of a £1.3m marketing spend supporting its new Skin Perfecting Oil product.
This week, Stuart Newman, managing partner for planning at Vizeum, has to repeatedly explain a cut on his nose delivered by his daughter, meets the clients in charge of new account William Hill and looks forward to the 2012 Olympics.
Jacqui Greaves, sales director at Hearst Magazines, has had an interesting conversation with the IRA, would never miss the Elle Style Awards, and if money was no object, she would never use Oxford Circus Tube station during rush hour.
H&M, the Swedish retail brand, is to broadcast is first Superbowl TV ad, which will showcase the retailer’s new David Beckham Bodywear collection.
Les architectes de chez Innocad ont pu penser cet appartement sur les toits de New York. En installant une atmosphère particulière avec des choix de couleurs et de lumières intéressants, ce lieu inédit est à découvrir dans la suite de l’article avec une série d’images.
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Vodafone is aping Volkswagen and Dixons by launching a major campaign featuring a ‘Star Wars’ character, as part of its strategy to help customers get the most out of the mobile internet.
The UK’s stagnant economy has thrown the launch ambitions of Richard Desmond’s The Health Lottery off target after its first three months, but the charity remains confident of recovering within its first year.
A minute-long spot uploaded to Color's YouTube channel last week shows a group of attractive adults in their 20s stripping down to their underwear and jumping into a pool.
A minute-long spot uploaded to Color's YouTube channel last week shows a group of attractive adults in their 20s stripping down to their underwear and jumping into a pool.
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