Brands in China are looking for more rebellious figures to create aspirational messages for their affluent young white-collar targets. The recent collaboration between Nescafe and popular writer, blogger and social critic Han Han is an interesting example of this dynamic.
This week, Out and About pops in on the Wallpaper Design Awards 2012, the IPA President’s New Year Reception, and observes as Bauer Media’s Mother & Baby magazine hands out the gongs.
En utilisant les nouveaux services de retouches photographiques de Photoshop CS5, l’artiste suédoise Sanna Dullaway a choisi des clichés mondialement connus et a décidé de les coloriser. Un rendu intéressant, qui permet de redécouvrir des images qui ont fait le 20ème siècle.
Copyright Fubiz™ – Suivez nous sur Twitter et Facebook
Volkswagen knows it's a favorite advertiser heading into game day, so it gives us a taste of what to expect on Feb. 5.
WPP's MediaCom has hired Sasha Savic as its U.S. CEO, a newly created role under North America CEO and worldwide Chief Operating Officer Harvey Goldhersz.
Smartphone penetration is rising, reaching nearly 50%, and yet some advanced mobile behaviors aren't on an ever-increasing trajectory.
Advertising Agency: Deutsch, Los Angeles, USA
Angela Wilkinson, managing director of sales house Media Sales Network, is to join Bauer Radio as head of agency sales for its Manchester office in March, following her company’s loss of the regional sales contract for Bauer’s magazines.
We’ve seen some pretty interesting work from the publishing industry over the past few years but this recent video from author Simon Spurrier whose novel, A Serpent Uncoiled, didn’t sell to well when it first cam out is quite unique.
La jeune femme Madeline a décidé en 2011 de filmer chacune de ses journées avec son appareil photo Canon afin de garder une seconde pour chaque journée. Autour d’un montage très réussi sur une musique de LCD Soundsystem, son année à Los Angeles est à découvrir dans la suite.
Copyright Fubiz™ – Suivez nous sur Twitter et Facebook
Keith McLagan and Chris Loring from the technology, media and telecoms team at Lloyds Bank Corporate Markets, give their view on where the media industry finds itself at the dawn of 2012.
This week, Bitch is back, and witnesses a wedding proposal and lets Clear Channel and Primesight suck in their stomachs, makes Sony Erickson hold the line, goes hack for Bauer and Googlewhacks with Mindshare.
Pernod Ricard UK has promoted Patrick Venning to the role of marketing director – spirits.
Football fans must be able to drink beer at stadiums during the 2014 World Cup in Brazil, insists Fifa, football’s governing world body.
A new outdoor campaign in Albany New York from the Physicians Committee for Responsible Medicine uses images of fat people to argue cheese is unhealthy to eat.
Jonathan Gatward, Britvic GB marketing director, has said the ‘Transform your patch’ joint marketing campaign with PepsiCo UK will help the companies brands connect with consumers’ “passion points” and their interest in communal events.
Retailers have bucked the climate of gloom surrounding the industry by posting an average like-for-like sales growth of 1.8% during Christmas, according to figures compiled by Kantar Retail.
Starwood Hotels & Resorts, the luxury hotel brand, has hired Sundip Bedi as senior marketing manager for the UK and Ireland, effective immediately.
(TrendHunter.com) Spring will soon descend upon us, and with every spring comes chic tribal-inspired fashion, such as those showcased in this editorial for the Glamour Italy February 2012 edition.
Photographed by David…
Na publicidade é assim: Se deu certo uma vez, repita… até enjoar. E se o comercial mais popular de 2011 foi o garoto Darth Vader, a Volkswagen vai repetir a referência “Star Wars” em sua campanha desse ano para o Super Bowl.
A vídeo acima com o coro canino da Marcha Imperial é só o teaser, do que deve ser uma representação do filme pelos animais. E tem também o site-convite: web.vw.com/star-wars-invite/. No texto: “Sinta a força da engenharia alemã”. Eu hein.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
