Other-Worldly Fashion – Dansk SS 2010 ‘The Radicals’ Spread Highlights Out-of-this-World Style (GALLERY)

(TrendHunter.com) In a bid to counteract the prevailing mood of fashionable austerity, the Dansk SS 2010 ‘The Radicals’ spread seeks to undermine realism, injecting fashion with magic and wonder, essences of a fleeting…

Tires Reversed, Youth Awarded, Penis Banned

div class=”imageleft”a href=”http://www.adrants.com/images/dunlop_reverse.jpg”img alt=”dunlop_reverse.jpg” src=”http://www.adrants.com/images/dunlop_reverse-thumb.jpg” width=”150″ height=”64″ //a/div

Like driving in reverse? Then check out this video for Dunlop’s Street Response tires.
pa href=”http://feedads.g.doubleclick.net/~a/JykuGo7j3VvnU6WhnZ42HXSmRBk/0/da”img src=”http://feedads.g.doubleclick.net/~a/JykuGo7j3VvnU6WhnZ42HXSmRBk/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/JykuGo7j3VvnU6WhnZ42HXSmRBk/1/da”img src=”http://feedads.g.doubleclick.net/~a/JykuGo7j3VvnU6WhnZ42HXSmRBk/1/di” border=”0″ ismap=”true”/img/a/p

Slippery Creative Roads / En terrain glissant?

slalom2004 slalom2010
THE ORIGINAL?
Volkswagen 4 Motion / NZ Ski Team support – 2004
Source : Coloribus
Agency : DDB Auckland (New Zealand)
LESS ORIGINAL :
Volkswagen 4Motion Multivan – 2010
Source : Adsoftheworld
Agency : DDB Milan (Italy)

Subway vai iniciar a revolução do queijo em 1º de julho

Subway Cheese

Acabou. A internet venceu. Nada mais importa, nem os vazamentos infinitos de petróleo, nem cargueiros atacados, nem os buracos gigantes da Guatemala, nem mesmo o Ficha Limpa. Só o que você precisa saber agora é que: o Subway vai alternar a posição do queijo em seus sanduíches.

Tudo começou há 3 anos, quando um “protesto” tão bem humorado quanto nonsense advertia sobre a “desnecessária sobreposição de lacticínios” nos produtos da rede. Virou até camiseta.

Pois bem, a justiça enfim veio, e o Subway enviou um memorando aos seus funcionários ensinando sobre a nova maneira de distribuir o queijo. A partir de 1 de julho, o mundo vai ser diferente.

O criador do protesto original, Drew, decretou: “vencemos a guerra contra a indecência geométrica”.

Brainstorm #9Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie


Paris Hilton’s Carl’s Jr. Commercial Re-Imagined Cowgirl-Style

div class=”imageleft”a href=”http://www.adrants.com/images/weinerschnitzel_cowgirls.jpg”img alt=”weinerschnitzel_cowgirls.jpg” src=”http://www.adrants.com/images/weinerschnitzel_cowgirls-thumb.jpg” width=”150″ height=”84″ //a/div

Derivative. Obvious. Awesome.
pa href=”http://feedads.g.doubleclick.net/~a/fPH2SBCbH31uSvnyBvvJUt5eUrs/0/da”img src=”http://feedads.g.doubleclick.net/~a/fPH2SBCbH31uSvnyBvvJUt5eUrs/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/fPH2SBCbH31uSvnyBvvJUt5eUrs/1/da”img src=”http://feedads.g.doubleclick.net/~a/fPH2SBCbH31uSvnyBvvJUt5eUrs/1/di” border=”0″ ismap=”true”/img/a/p

Lexus ‘Pitch’ Should Have Been Pitched at Conception

div class=”imageleft”a href=”http://www.adrants.com/images/lexus_wine_glass.jpg”img alt=”lexus_wine_glass.jpg” src=”http://www.adrants.com/images/lexus_wine_glass-thumb.jpg” width=”150″ height=”84″ //a/div

This is the pursuit of the impossible. This is the pursuit of perfection. This is a stupid car commercial.
pa href=”http://feedads.g.doubleclick.net/~a/VZDbUi2ZN4JQrgATeMIEoyp5SWw/0/da”img src=”http://feedads.g.doubleclick.net/~a/VZDbUi2ZN4JQrgATeMIEoyp5SWw/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/VZDbUi2ZN4JQrgATeMIEoyp5SWw/1/da”img src=”http://feedads.g.doubleclick.net/~a/VZDbUi2ZN4JQrgATeMIEoyp5SWw/1/di” border=”0″ ismap=”true”/img/a/p

Very Good Trip vote for your favourite team

As I told you earlier, Renault is launching the Very Good Trip challenge…

The casting is now ready and 8 European teams have been selected during Cannes Festival to take part to this exciting challenge.

Discover the 8 teams from accross Europe and vote for your favourite team.

[…]

HM Gives us the Skinny on This Year’s Line of Bikinis

div class=”imageleft”a href=”http://www.adrants.com/images/hm_beach_bikini.jpg”img alt=”hm_beach_bikini.jpg” src=”http://www.adrants.com/images/hm_beach_bikini-thumb.jpg” width=”150″ height=”111″ //a/div

When you think HM, you don’t usually think of a group of lithe ladies seductively cavorting on the beach Victoria’s Secret-style.
pa href=”http://feedads.g.doubleclick.net/~a/q056OFMLWbTcft7wrAPCQU1dNno/0/da”img src=”http://feedads.g.doubleclick.net/~a/q056OFMLWbTcft7wrAPCQU1dNno/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/q056OFMLWbTcft7wrAPCQU1dNno/1/da”img src=”http://feedads.g.doubleclick.net/~a/q056OFMLWbTcft7wrAPCQU1dNno/1/di” border=”0″ ismap=”true”/img/a/p

Worboys leaves Callcredit Marketing Solutions

Caroline Worboys has departed from Callcredit Marketing Solutions six months after a management buyout of its parent company backed by private equity firm Vitruvian Partners.

Fox Starts Doing Business in Upfront

NEW YORK (AdAge.com) — News Corp.'s Fox network has already begun closing deals as part of its upfront negotiations, according to people familiar with the talks, a sign that this year's TV-advertising market is more robust than it was in 2009 and is likely to be wrapped up in days or weeks rather than months.

Top blog overblog: Mastercom first since 2010

This blog Mastercom about viral marketing is ranked 1st on overblog top blogs since the 1st January 2010.

Thank you all for making this happen!

Here are the Mastercom analytics for May 2009:

+50,000 unique visitors per month

+200,000 page views per month

+1,400 readers via[…]

The Day Cause Marketing Died


It was a cool and calm morning the day cause marketing died. It seemed to happen so quickly. One day the marketplace was full of companies and nonprofits working together for the common good. And then it was over. The blame game is in full swing. Various theories are being debated as to what happened. But looking back, it seems clear why cause marketing died.

Capello’s England World Cup squad leaves out media star

England football manager Fabio Capello has just announced his 23-man World Cup squad for South Africa starting in 10 days time, which includes the omission of Nike brand ambassador and one of Arsenal’s most highprofile media stars, Theo Walcott.

Bmibaby’s new MD to embrace social networking in Twitter Q&A session

Bmibaby’s new managing director will be hosting a live Twitter question and answer session on the social networking site this week, when he will field questions from consumers, bloggers and journalists.

Guardian News & Media launches World Cup campaign

Guardian News & Media has launched an integrated advertising campaign to promote The Guardian and Observer’s coverage of this year’s World Cup in South Africa.

Em qual agência brasileira você gostaria de trabalhar? (Edição 2010)

Ranking Agências 2010 Publicidade Propaganda Trabalho

Mês de junho é mês de Copa do Mundo, de Cannes Lions e da pesquisa anual do Brainstorm #9 que pergunta: “Em qual agência brasileira você gostaria de trabalhar?”.

A pesquisa é rápida, indolor, anônima e, não custa lembrar, sem pretensões científicas, estatísticas ou que quer que seja. Digo isso pois todo ano o ranking é polêmico, incluindo a reclamação da não presença de alguma agência na lista inicial.

Como você sabe, seria impossível incluir todas as empresas de comunicação do Brasil em uma pesquisa informal como essa, e a lista é baseada no rankings das maiores (segundo M&M e Ibope) e também aquelas que, de alguma forma, tiveram destaque no site no último ano.

A intenção com o ranking é tentar mostrar um pouco a percepção das agências diante de profissionais e estudantes de comunicação, e a não separação de disciplinas, misturando online, offline, promoção, etc, é proposital.

Li recentemente que um grupo de consultoria internacional vai realizar no Brasil uma pesquisa para responder a mesma pergunta – as melhores agências para se trabalhar – que já é feita em outros países há alguns anos. Quando o resultado sair, poderemos comparar se o ranking obtido aqui no Brainstorm #9 se assemelha de alguma forma.

Dito tudo isso, responda depois do jump. Se tiver problemas, responda aqui. E também, relembre o resultado dos três anos anteriores: 2007, 2008 e 2009.

Brainstorm #9Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie


Ruby scoops Savills UK ad account

Savills has appointed Ruby to handle its UK advertising account after a pitch against undisclosed agencies.

What We Can Learn From Alien Hunters


As the case law for social media campaigns grows more robust by the day, I'm worried that we're codifying our approaches before we've fully explored the possibilities. It is still time to experiment, truly, only I think we need to find cases that haven't been vetted by the social media lobby.

Scotsman.com’s recruitment site in £2m ad push

Regional publisher Johnston Press is kicking off a £2m, four-month ad campaign to extend the reach of its Scotsman.com/jobs recruitment site.

Pantene: Sunflower

Advertising Agency: Grey Group, Vietnam
Creative Director: Aditya Upadhyaya
Art Director: Rajib Gupta
Copywriter: Rajib Gupta, Aditya Upadhyaya
Illustrator: Arnuphap Wimonchayanurak (Day), Anh Tuan Tran Nguyen
Photographer: Dusit Phongkraphan ( Otto )
Additional credits: Chamlong Intarach (Banana) / Professional Image