Hasta La Creative!

(TrendHunter.com) Most of us have a living room where we can place a TV and a couple of speakers, and just sit back to enjoy a movie on a Friday evening. But why have a typical home theater when you can have a Stargate-themed…

NEW YORK (AdAge.com) — The news is in the news yet again. People familiar with the situation are throwing cold water on an online report from New York magazine that suggests CNN and CBS News are once again on the cusp of a partnership — although there are plenty of reasons why a deal could make sense for either side.

CHICAGO (AdAge.com) — Burger King has tapped Natalia Franco as exec VP-global CMO. Ms. Franco was previously global VP-marketing and innovation at Coca-Cola Co., where she was charged with supervision of the brand's division that serviced BK rival McDonald's. She will report directly to CEO John Chidsey and start her new role May 17.

NEW YORK (AdAge.com) — A draft of a long-awaited bill that was released today seeks to rein in exactly how web publishers and advertising networks can collect and make use of an individual's information, whether that information is explicit, such as a person's name and address, or implicit, such as their click-stream.

Perhaps you've seen "It's Not a Planet, It's Our Home," the viral video created by Leo Burnett, Sydney, and Ben Lee for the World Wildlife Fund. Also worth checking out is a behind-the-scenes look called "The Making of Space Monkey" over at Creativity.

In the past, the whole world of positioning was really simple. You targeted an audience, articulated a promise and then communicated the heck out of it. You created advertising. Today everything is an advertisement — starting with what it is you are selling.

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Adify Media, an advertising network that places ads on niche sites, wants us to know just how niche some people can be.
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Para o lançamento de Avatar em Blu-ray e DVD, foi espalhado cinco painéis de áudio pelo território do Reino Unido.

Ao conectar um fone de ouvido em qualquer um dos painéis, a pessoa pode ouvir opiniões do público sobre o filme.

Qualquer um que reside na região pode ainda registrar seu próprio comentário de voz sobre o filme. Basta enviar uma mensagem para um número de telefone informado e pronto, mais um review feito pelo próprio telespespectador vai parar nos painéis interativos de Avatar.

Um mapa com todos os pontos onde os painéis foram colocados pode ser acessado (aqui).

NEW YORK (AdAge.com) — NBC is acting like its 1999. The Peacock network has been quietly offering advertisers and viewers a peek at a small part of next fall's programming lineup with announcements that liken its slate to the days when "Frasier" and "Friends" dotted its airwaves and it was an easy place for marketers to target high-income consumers.