Kraft calls UK media review
Posted in: UncategorizedLONDON – Kraft Foods is holding a review to consolidate its £50 million media planning and buying account across all Cadbury and Kraft brands in the UK.
LONDON – Kraft Foods is holding a review to consolidate its £50 million media planning and buying account across all Cadbury and Kraft brands in the UK.
London – Will Lewis, the editor in chief and digital managing director of Telegraph Media Group is parting company with the publisher in a “mutual decision” following frustration with his top-secret new digital enterprise based in Euston, according to sources.
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Advertising Agency: Impact BBDO, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Nancy Timani
Associate Art Director: Florence Basseux
Art Director: Lyna Domiati
Copywriter: Florence Basseux
3D: Malek Rizkallah, Nancy Timani, Elie Moussally
Via [AdsOfTheWorld]
A new public service campaign launched this week by Save the Children and the Ad Council is focused on telling Americans how they can improve the lives of children in the developing world. The effort, created pro bono by BBDO, focuses on raising awareness of the need for local health workers to work with children suffering from preventable and treatable illnesses that too often lead to childhood deaths.
Quando eu era moleque-nerd e ficava horas vendo o mapa-mundi pirava com Lesoto, um país-dentro-de-um-país. Como o “país em volta” é a África do Sul a Coca-Cola resolveu aproveitar para criar uma historinha divertida de como os torcedores da Argentina estão convencendo a população local a torcer pelo seu time na Copa do Mundo 2010.
O problema é que a torcida por lá achou uma #putafaltadesacanagem a mesma ideia ser aplicada, pelo que já dá para ver no YouTube, no Paraguai e Chile:
Viu outro vídeo parecido por aí? Manda!
Via @rafaelziggy.
Post originalmente publicado no Brainstorm #9
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NEW YORK (AdAge.com) — The Madison Avenue Project held a press conference today to release a study pointing out that the agency creative directors behind this year's Super Bowl commercials were overwhelmingly white. But at least one industry representative said the press-first strategy is doing little to help diversity efforts.
div class=”imageleft”a href=”http://www.adrants.com/images/how_americans_see_europe.jpeg”img alt=”how_americans_see_europe.jpeg” src=”http://www.adrants.com/images/how_americans_see_europe-thumb.jpeg” width=”150″ height=”140″ //a/div
It’s global branding of another sort: How Americans See Europe.
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Para mostrar que o Google Chrome é rápido ‘bagarai’, o Google produziu esse filme comparando velocidades de coisas reais com velocidades de navegação/processamento.
São traquitanas ao melhor estilo Mythbusters que disparam o clique do mouse e os experimentos em sincronia. A montagem e edição do filme são fantásticos e o destaque vai para os efeitos sonoros. Algumas micro sequencias até me lembraram a edição de Requiem for a Dream.
Como todo experimento cientifico ou pseudo cientifico, existem critérios para a comparação. Todos muito bem explicados no descritivo do video lá no Youtube: http://www.youtube.com/watch?v=nCgQDjiotG0
Enfim. São 3 situações:
– Chrome abrindo site de receitas X Tiro de batata
– Chrome abrindo Pandora X Ondas sonoras
– Chrome abrindo Weather.com X Raios
Assista e aumente o som do seu fone.
Tem também o making of:
via @peruche
Post originalmente publicado no Brainstorm #9
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div class=”imageleft”a href=”http://www.adrants.com/images/cadbury_roller_coaster_ice_cream.jpg”img alt=”cadbury_roller_coaster_ice_cream.jpg” src=”http://www.adrants.com/images/cadbury_roller_coaster_ice_cream-thumb.jpg” width=”150″ height=”84″ //a/div
So you’re Cadbury. Among other things you make ice cream.
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