Kraft calls UK media review

LONDON – Kraft Foods is holding a review to consolidate its £50 million media planning and buying account across all Cadbury and Kraft brands in the UK.

Mr Sleep & the Zzz Squad viral video

A viral video campaign for Travelodge with Mr Sleep helping you sleep tight.

Sleep tight

Advertiser: Travelodge.co.uk

Scandalous Scalded Portraits – The Paintings of Jenny Morgan are Disturbingly Scorched (GALLERY)

(TrendHunter.com) Jenny Morgan creates visually disturbing works of art that manage look beautiful. She works with people that she personally knows and her experiences with them is what influences the overall portrait.…

Butler Shine Wins YellowPages.com Account

NEW YORK (AdAge.com) — AT&T has chosen Sausalito, Calif.-based Butler Shine Stern & Partners to lead a much-needed makeover of its online local-search platform YellowPages.com after a review, according to executives familiar with the situation.

Futuristic Enforcer Fashion – Model Kylie Bax for ‘The Fashion Power’ in Vogue Italia May 2010 (GALLERY)

(TrendHunter.com) Styled by Patti Wilson and photographed by Steven Klein, blond bombshell Kylie Bax makes her triumphant return to fashion for ‘The Fashion Power’ in Vogue Italia. Dressed in black leather and sky-scraping…

Will Lewis to leave the Telegraph in ‘mutual decision’

London – Will Lewis, the editor in chief and digital managing director of Telegraph Media Group is parting company with the publisher in a “mutual decision” following frustration with his top-secret new digital enterprise based in Euston, according to sources.

Top 20 Trends of the Day (May 5) – From Stranded Desert Shoots to Hardcore Biker Bags (COUNTDOWN)

(TrendHunter.com) For the day of May 5th, these are the Top 20 trends, which include Stranded Desert Shoots, Mystical Garden Photoshoots and Geeky Home Theaters. The rankings are based on hundreds of thousands of views…

The tallest skyscraper rising above Beirut

Click Image To Enlarge
Advertising Agency: Impact BBDO, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Nancy Timani
Associate Art Director: Florence Basseux
Art Director: Lyna Domiati
Copywriter: Florence Basseux
3D: Malek Rizkallah, Nancy Timani, Elie Moussally
Via [AdsOfTheWorld]

JJ Puts Global Baby Business Up for Review


NEW YORK (AdAge.com) — Johnson & Johnson is reevaluating its global agency relationships on its portfolio of baby products — a move that could deal a blow to both its longtime lead creative shop for that brand, Interpublic Group of Cos.' Lowe, along with digital shop Profero.

What Do Agencies Care About?


With the goal of understanding our audience on a multitude of levels, we looked at 226 posts that were posted between Oct. 1, 2008, which marked the beginning of the economic meltdown, and March 31, 2010, which, well, we hoped marked the beginning of a brighter day for the industry.

Minimalist Superhero Posters – Check Out the Simple and Classic Work of Gidi Vigo (GALLERY)

(TrendHunter.com) When movies based on comic books and popular superheroes come out, they’re usually filled color and action. However, Gidi Vigo’s take out all the excitement and fill them with simplicity and class.

This…

Pitching In to Save the Children


A new public service campaign launched this week by Save the Children and the Ad Council is focused on telling Americans how they can improve the lives of children in the developing world. The effort, created pro bono by BBDO, focuses on raising awareness of the need for local health workers to work with children suffering from preventable and treatable illnesses that too often lead to childhood deaths.

Victorian Costume Snapshots – The Laroache Brothers Photography Time Travels (GALLERY)

(TrendHunter.com) The Laroache Brothers photography duo is not comprised of real siblings. However, Laurence Edney and Wolfgang Mustain do have creativity in common. Their work in this set of mid-century inspired shots…

Supersized Gorging Sites – Sassy Thomas Charges Customers To Watch Her Eat (GALLERY)

(TrendHunter.com) Sassy Thomas runs her own website where the members are all self professed “fat admirers” who pay a monthly fee to view videos and pictures of her consuming fatty foods.

I gotta admit, the pics of Sassy…

Coca-Cola | Lesotho

Quando eu era moleque-nerd e ficava horas vendo o mapa-mundi pirava com Lesoto, um país-dentro-de-um-país. Como o “país em volta” é a África do Sul a Coca-Cola resolveu aproveitar para criar uma historinha divertida de como os torcedores da Argentina estão convencendo a população local a torcer pelo seu time na Copa do Mundo 2010.

O problema é que a torcida por lá achou uma #putafaltadesacanagem a mesma ideia ser aplicada, pelo que já dá para ver no YouTube, no Paraguai e Chile:

Viu outro vídeo parecido por aí? Manda!

Via @rafaelziggy.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Study Finds Super Bowl Ad Creators Overwhelmingly White


NEW YORK (AdAge.com) — The Madison Avenue Project held a press conference today to release a study pointing out that the agency creative directors behind this year's Super Bowl commercials were overwhelmingly white. But at least one industry representative said the press-first strategy is doing little to help diversity efforts.

Americans Stereotype, Arm Dislocated, Avatars Fashioned, Kitty Shot

div class=”imageleft”a href=”http://www.adrants.com/images/how_americans_see_europe.jpeg”img alt=”how_americans_see_europe.jpeg” src=”http://www.adrants.com/images/how_americans_see_europe-thumb.jpeg” width=”150″ height=”140″ //a/div

It’s global branding of another sort: How Americans See Europe.
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Secluded Sandy Shots – The Sizzling ‘Where Were You… On The Beach’ Spread in V Magazine (GALLERY)

(TrendHunter.com) Friends of V Magazine, Miranda Kerr, Bar Refaeli, Raquel Zimmerman and Terry Richardson, strip down to their swimsuits and take personal photos of their sandy beach trips. In ‘Where Were You… On The Beach’…

Google Chrome Speed Tests


Para mostrar que o Google Chrome é rápido ‘bagarai’, o Google produziu esse filme comparando velocidades de coisas reais com velocidades de navegação/processamento.

São traquitanas ao melhor estilo Mythbusters que disparam o clique do mouse e os experimentos em sincronia. A montagem e edição do filme são fantásticos e o destaque vai para os efeitos sonoros. Algumas micro sequencias até me lembraram a edição de Requiem for a Dream.

Como todo experimento cientifico ou pseudo cientifico, existem critérios para a comparação. Todos muito bem explicados no descritivo do video lá no Youtube: http://www.youtube.com/watch?v=nCgQDjiotG0

Enfim. São 3 situações:
– Chrome abrindo site de receitas X Tiro de batata
– Chrome abrindo Pandora X Ondas sonoras
– Chrome abrindo Weather.com X Raios

Assista e aumente o som do seu fone.

Tem também o making of:

via @peruche

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Cadbury Gives Roller Coaster Riders Ice Cream Facials

div class=”imageleft”a href=”http://www.adrants.com/images/cadbury_roller_coaster_ice_cream.jpg”img alt=”cadbury_roller_coaster_ice_cream.jpg” src=”http://www.adrants.com/images/cadbury_roller_coaster_ice_cream-thumb.jpg” width=”150″ height=”84″ //a/div

So you’re Cadbury. Among other things you make ice cream.
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