(TrendHunter.com) With the successes of the iPod, iPhone and iPad, I think we all knew that other companies would be quick to adopt the ‘iProduct’ strategy. Enter ADR Studio’s iWatch concept design.
The iWatch concept…
É certo que nunca haverá unanimidade sobre a lista ideal de jogadores para representar o Brasil, a pátria de chuteiras, numa Copa do Mundo. Entre xingamentos ao técnico Dunga pela não convocação dos novos meninos da Vila Belmiro, ou pela ausência de consagrados craques como Ronaldinho Gaúcho, Adriano, Felipe, Alessandro, Chicão, William, Roberto Carlos, Ralf, Jucilão, Elias, Jorge Henrique, Dentinho e, claro, Ronaldo Fenômeno, há também quem aponte coerência entre as convocações e que a lista era bastante previsível.
Enquanto ansiosos articulam matemáticas para organizar o bolão da Copa, economistas traçam probabilidades de encontrar um campeão (recebi um relatório da Goldman & Sachs, não sei se verídico ou fake, sobre as chances de cada seleção), colecionadores colecionam figurinhas, crianças pintam as ruas e empregados se organizam para enforcar os dias de jogos e praticamente garantir um mês de férias, a Nike antecipou sua aposta e colocou no ar hoje, minutos após a lista oficial de convocados, um depoimento de quatro jogadores sobre a emoção de defender o Brasil na África do Sul.
No vídeo, Maicon, Nilmar, Luís Fabiano e Robinho falam a respeito de defender a camisa canarinha na Copa. Vejam:
Eis a Seleção Brasileira aí. Enquanto vocês torcem, eu vou esperar pela volta do Campeonato Brasileiro, que é bem mais legal. #vaiCorinthians #obinaémelhorqueetoo #seobrasilganhardacoreiadonortequeméqueeuvouzoar?
Ação da F/Nazca.
Post originalmente publicado no Brainstorm #9
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Data suggests that only 5% of businesses launched make it to the 10-year mark. This year, AgileCat crossed that threshold (polite golf applause, please!). More recently, yours truly reached the 40-year milestone (amazing with this hair, isn't it?). So I thought why not share what I'll call Madden's 20 Lessons in Small Agency Ownership. Feel free to add your own!
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As more brands jump on the bandwagon, according to a PQ Media study social media sponsorships grew 13.9% to $46 million in 2009.
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Why an honest approach will prove more effective — and certainly viewed as more honorable by clients — than baiting and switching.
Brendan Ripp has been promoted from VP-sales to publisher of Time.
NEW YORK (AdAge.com) — Nestle USA has handed more digital work to OgilvyOne, this time for its portfolio of Wonka candies, including Nerds, Sweet Tarts and Spree. The WPP-owned shop picked up the work after a pitch against five undisclosed digital agencies, according to executives familiar with the situation.
After logging thousands of hours of my life updating my status, liking posts, becoming a fan of countless brands, and commenting on friends' walls, I've come to the conclusion that we must seek alternatives to our Facebook addiction. I'll even go so far as to suggest Facebook in its current iteration deserves to be abandoned.
(TrendHunter.com) Sheffield Hallam University researchers have created a biodegradable, water-soluble dress that melts away with water. These eco-friendly garments however, don’t completely dissolve. The water-soluble dress…
(TrendHunter.com) As if private planes weren’t posh enough, BAE and Design Q have just created quite possibly the plushest, poshest plane ever–the Avro Business Jet Explorer One–by adding a balcony. Yes, you read that…
LONDON – Adidas is kicking off its World Cup marketing activity with an ad starring world player of the year Lionel Messi, alongside David Villa and Zinedine Zidane, called ‘Fast Vs Fast’.
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In an effort to challenge American Apparel’s assertion the people in their sexually charged ads are ordinary people, Trent University student Jes Sachse, who suffers from a genetic disorder called Freeman-Sheldon syndrome, will appear on posters in Toronto transit stations
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La marque Adidas lance aujourd’hui son nouveau spot, d’une durée de 90 secondes, intitulé “Fast vs Fast”. Il présente une course de vitesse entre les footballeurs Lionel Messi et David Villa, à l’occasion de la nouvelle Adidas F50 adizero. A noter la présence de Zidane dans son rôle initial.
(TrendHunter.com) The Jeff Gillett ‘Dismayland’ collection takes a different look at the magical kingdom of Disneyland. Gillett has taken the concept of the perfect-looking, almost fantasy-like structure that is Disney…
LONDON – Driving school BSM and Pringles are new entries in this week’s BR branded app chart, with Facebook regaining top spot from Britain’s Got Talent.
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I scream. You scream. We all scream for ice cream. Oh…sorry. Actually, no one’s screaming in this Proximity-created commercial for AMP Energy.
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OK, so there’s no redeeming value to these ads for Canadian adult entertainment network Amour apart from reveling in the irony of actresses doing a good job acting poorly.
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LONDON – The Office of Fair Trading has cleared JCDecaux’s purchase of the assets of fellow outdoor media owner Titan Outdoor, and will not refer the deal to the Competition Commission.
LONDON – The Museum of London has launched a free iPhone app developed with Brothers and Sisters, which brings the past to life at more than 200 sites in the capital.
Fabio Capello experienced his first loss of the England 2010 World Cup campaign today, after his new commercial venture, The Capello Index, was shelved less than 24 hours after its launch amid pressure from the media.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
