LONDON – Insurance firm Hiscox has signed a six-figure sponsorship deal with Channel 4 covering a series of programmes collectively known as ‘Intelligent Thinking on 4’ from the end of May.
LONDON – Guardian News & Media (GN&M), the publisher of The Guardian and The Observer, is to launch its Open Platform venture on a commercial footing this month as it looks to increase its revenue streams and further distance its digital offering from rivals.
LONDON – Building society Nationwide is launching its first TV campaign for nearly three years, starring characters from popular BBC comedy ‘Little Britain’.
LONDON – Internet advertising revenues in the US hit $5.9bn in the first quarter of 2010, representing a 7.5% year-on-year increase, according to the Interactive Advertising Bureau and PricewaterhouseCoopers.
In his first interview since becoming UK managing director of CBS Outdoor, former Toyota chief Mike Moran tells Harriet Dennys how he plans to make an impact at the UK’s number two outdoor advertising firm
LONDON – Software company Adobe has taken out press and digital ads to hit back at Apple co-founder Steve Jobs, who has refused to allow Abode’s Flash technology on iPads and iPhones.
LONDON – Blackberry maker Research in Motion is set to enter the tablet computer market with the launch of a device later this year.
After the first iPhone 4G found in the bar, here is the new viral video prensenting an iPhone 4G found in Viet Nam…
Fake or not?
Advertiser: iPhone 4G Apple
LONDON – Politics continues to dominate the nationals front pages with a range angles following the Conservative and Liberal Democrats’ first Cabinet meeting and the appointment of new ministers.
LONDON – Bauer Media is boosting its advertising solutions team following a review of its magazine advertising strategy.
LONDON – New York creative Alec Brownstein has turned the guilty pleasure of Googling one’s own name into a masterclass in online marketing.
LONDON – This Water has unveiled its first ever TV ad, which is due to air on Monday (17 May).
LONDON – Future’s Robert Price departs stage left for Fox, while Simon Fox (pictured) enters stage right at GMG, as Brand Republic rounds up the moves in advertising, digital, marketing and media.
Voici l’artiste Michael Kutsche, actuellement basé à Berlin. Spécialisé dans le character-design 3D, il fut l’un des illustrateurs des personnages du dernier film de Tim Burton “Alice in Wonderland”. Une sélection complète de son travail à découvrir sur son portfolio ou dans la suite.
LONDON – Aviva is to push its retirement products in the latest phase of its ongoing ad campaign fronted by TV comic Paul Whitehouse.
LONDON – Gavin Johnson and Julia Earthrowl, a creative team on placement at MuirHoward, have triumphed in the pan-European Best YET creative competition.
“Resident Evil. You are on the menu.”
Advertising Agency: Y&R, Dubai, United Arab Emirates
Group Creative Director: Michael Blore
Creatives: Shahir Zag, Komal Bedi Sohal
Photographer: Clive Stewart
Illustrator: Andrew Newman
Illustrator: Wayne @ Dxf
Senior Account Director: Nadine Ghossoub
Leo Burnett Melbourne, working on an international Procter & Gamble brief, brought springtime early to a grey and gloomy Toronto park. Taking socks, t-shirts and other items of clean laundry we fashioned them into colourful flowers and scented them with Bounce. We then used them to help a leafless tree blossom back into life. Passersby could pick the fabric flowers, smell them and unravel them to discover the source of the spring fresh scent was something that they could bring to their own laundry with Bounce dryer sheets.
Advertising Agency: Leo Burnett, Melbourne, Australia
Executive Creative Director: Jason Williams
Art Director: Lauren Doolan
Copywriters: Eamonn Dixon, Andrew Woodhead
“Three flavours to go. Go where? Well… I don´t know. Where are you going now?”
“How are you going? Going fine? OK? Going back? Or just going away?”
“Wanna go where? Away? Out? Or just wanna go crazy about?”
“Should I go or should I go?”
Advertising Agency: W/McCann, São Paulo, Brazil
Creative Directors: Milton Mastrocessario, Fabio Matiazzi
Art Director: Fabiano de Queiroz “Tatu”
Copywriter: Ana Dolabela
Illustrator: Mulheres Barbadas
Published: April 2010
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
