Hasta La Creative!

Leo Burnett Melbourne, working on an international Procter & Gamble brief, brought springtime early to a grey and gloomy Toronto park. Taking socks, t-shirts and other items of clean laundry we fashioned them into colourful flowers and scented them with Bounce. We then used them to help a leafless tree blossom back into life. Passersby could pick the fabric flowers, smell them and unravel them to discover the source of the spring fresh scent was something that they could bring to their own laundry with Bounce dryer sheets.

Advertising Agency: Leo Burnett, Melbourne, Australia
Executive Creative Director: Jason Williams
Art Director: Lauren Doolan
Copywriters: Eamonn Dixon, Andrew Woodhead