May
18
McCann Erickson Birmingham hires Mawhinney as creative chief
Posted in: UncategorizedLONDON – McCann Erickson Birmingham has appointed Billy Mawhinney, the former creative director of BJL, as its executive creative director.
May
18
Sainsbury’s backs e-commerce site with first campaign
Posted in: UncategorizedLONDON – Sainsbury’s is launching its first TV ad promoting its e-commerce website, www.sainsburys.co.uk.
May
18
McDonald’s to champion British farms with Olympic sponsorship
Posted in: UncategorizedLONDON – McDonald’s is to emphasise its use of British farm produce in a TV campaign later this year tied to its sponsorship of the London 2012 Olympics.
May
18
Walk on water (Liquid Mountaineering)
Posted in: Uncategorized
The viral that made people question themselves.
May
18
Skincare brand Freederm to sponsor Big Brother 11
Posted in: UncategorizedLONDON – Freederm, a product to treat spots, has signed up to be the official sponsor of Channel 4’s ‘Big Brother’.
May
18
Elektra festival – part 2: the exhibitions
Posted in: Uncategorized
Exhibitions were all over the city center and that’s probably one of the major strengths of Elektra. Its collaboration with fine art galleries and art centers helped spread media art outside of its tightly-knit family and bring it to a larger audience continue
May
18
Spotify revamps to open up service to more users
Posted in: UncategorizedLONDON – Spotify, the online music streaming service, has opened up its platform to allow a greater number of consumers to access its full music catalogue for free.
May
18
OFT launches investigation into outdoor advertising sector
Posted in: UncategorizedLONDON – The Office of Fair Trading has announced a market study of outdoor advertising, which will focus on the structure of and competition within the sector, on the same day that JCDecaux won Network Rail’s railside contract, giving it around 29% of outdoor market share.
May
18
La Senza launches print and outdoor promotion
Posted in: UncategorizedLa Senza, the high-street retailer, has launched a print and outdoor advertising campaign to promote its SS10 swimwear and lingerie ranges.
May
18
Vodafone profit doubles as UK business suffers
Posted in: UncategorizedLONDON – Vodafone doubled its pre-tax profit in the financial year to 31 March, as the telecoms brand achieved significant growth in new markets but suffered a 7 per cent drop in UK revenues.
May
18
Ariel Pro-zim 2: Stain By Numbers
Posted in: Uncategorized
Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Maru Kopelowicz, Sion Scott-Wilson
Copywriter: Bianca de Silva, Neil Harrison
Art Director: Christopher Jones, Anjum Shaikh, Masa Al-Kutoubi
Production Company: Power Print, Acacia Projects
Photographer: Dave Kennedy
Additional credits: Jihad Hamza, Hamid Naqvi, Heidi Afifi
May
18
Mark Cadman joins Publicis Seattle as chief executive
Posted in: UncategorizedLONDON – Mark Cadman, the former chief executive of Euro RSCG London, has taken the chief executive job at Publicis Seattle.
May
18
Aegis revenues rise in first quarter
Posted in: UncategorizedLONDON – Aegis group revenues for the first quarter of 2010 were up 0.8 per cent on 2009, with 3% organic revenue growth at Aegis Media.
May
18
French New Wave Fashion – The Christian Dior Resort 2011 Collection is a Mishmash of ‘60s Flai (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Christian Dior Resort 2011 collection featured a mishmash of sartorial efforts. Despite its debut in Shanghai, there was no Chinese influence peppered into the collection.
Instead, designer John…
May
18
HPCL :Zindagi Ki Gaadi Chalti Rahe
Posted in: UncategorizedReceived this beautiful commercial for HPCL today.
Life doesn’t stop, no matter what happens. And if life doesn’t stop, then it means its always on a journey.
The new brand commercial from HP Engine Oils revolves around the same mind space with the theme Zindagi Nahin Rukti. The film has been shot at various parts of the country, bringing alive various modes of transport that enable a smooth journey of life.
The communication strategy was to bring out the contribution of HP Engine Oils in spreading the flavour of India and participating in individual journeys of happiness and sharing. The film is shot in seven amazing locations (Kulu Manali, Shekhawati in Rajasthan, Bhopal, Varanasi, Pune, Mangalore and Mumbai) in India to get the virgin expression out in a very short mind-boggling nine days.
The objective was to depict the brand idea with a larger than life thought and a touch of Indias core strength, which is togetherness and melting emotions through distances. We all connect to each other through our cultural fabric, the reason why we get to drink Darjeeling tea in Delhi, wear Kashmiri shawls in the South and drape Sholapuri bed sheets in UP.
This happiness is exchanged through the journey of life, and vehicles play a very important role in making it possible. So when life doesnt stop, then why should your vehicles? HP Engine Oils contribute in this togetherness with the journey of life because Zindagi Nahin Rukti
Client: HPCL, Lubes Div.
Agency: Leo Burnett, Mumbai
National Creative Director: KV Sridhar
Executive Creative Director: Nitesh Tiwari
Creative Director: Rupesh Kashyap
Copywriter: Rupesh Kashyap, Shreyas Jain
Vice President: Anup Vishwanathan
Account Director: Mahesh Balakrishnan
Film Head: Kevin Affonso
Production House: Opticus Inc.
Director: Sanjay Shetty
DOP: Ravi Varman
May
18
O2 reignites battle with broadband rivals
Posted in: UncategorizedLONDON – O2 will this week step up its battle with broadband suppliers by launching a £5m campaign accusing rivals of making misleading claims and offering poor customer service.
May
18
Mountain Dew returns with social media push
Posted in: UncategorizedLONDON – PepsiCo is backing the return of Mountain Dew to the UK with a campaign targeting
Facebook and Twitter users.
May
18
Power Plate to target men via F1 team tie-up
Posted in: UncategorizedLONDON – Power Plate, the fitness and training equipment brand, has signed a three-year deal with the Williams Formula One team as part of a push to win over male consumers.
May
18
Capital One appoints LBi to drive online expansion
Posted in: UncategorizedLONDON – Capital One has handed its multi-million-pound UK digital advertising account to LBi as part of a strategy to boost its online presence.
May
18
BP suspends marketing activity
Posted in: UncategorizedLONDON – BP has suspended planned marketing activity in the wake of the growing oil-leak crisis in the Gulf of Mexico.
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