NEW YORK (AdAge.com) — In the wake of its sponsorship fallout with golfer Tiger Woods, consulting firm Accenture is launching a review of its $40 million to $45 million advertising account, currently handled by WPP's Y&R.
(TrendHunter.com) The trends of the 60s are starting to create a ripple effect in fashion over the last couple of years, and the Maddie Welch Style June 2010 spread mixes in tribal for a brand new feel to the popular hippie…
Technical viral video for an hi-tech product by Dyson named an Air Multiplier with balloon floating through these rings.
Advertiser: Dyson Air Multiplier
LONDON – RKCR/Y&R has created another tongue-in-cheek press ad for Marks & Spencer’s range of bras, using the play on words slogan ‘Great Fits’.
LONDON – Online grocer Ocado has extended its deal to sell Waitrose products to 2020.
Voici la campagne mondiale de Puma Football à l’occasion de la Coupe du Monde 2010. Un positionnement et travail réussi de l’agence Syrup avec ce slogan efficace, décliné sous la forme de symboles. Il est donc compréhensible par n’importe quelle culture et pays dans le monde.
Working to expand the practice of mindfulness, the Shambhala Sun Foundation is holding its first
Auction for a Mindful Society, with donations from marketers, experts and authors in this area. The auction, which runs through May 31, offers books, mindfulness-oriented products and retreats.
Unilever veteran Silvia Lagnado, archietect of Dove's Campaign for Real Beauty, joins Bacardi as global CMO overseeing brands Grey Goose, Dewar's and Bacardi.
BATAVIA, Ohio (AdAge.com) — Demographics have almost no effect on whether TV ads produce sales, while consumers' category purchase history is the most reliable predictor of success, according to research from TRA, which has been pairing data from set-top TV boxes with retail loyalty-card purchase data since 2008.
(TrendHunter.com) Peter Kay’s creative dual-meaning typography comprises colorful alterations to old adages and new sayings. Kay’s creations are often sold via t-shirts but I actually prefer them on the computer–you’ll…
LONDON – Men’s Health is bidding to expand its magazine brand by launching its first food bookazine, called Men’s Health Fuel.
Conheça os 10 estádios da Copa do Mundo 2010 e sua arquitetura. Certamente uma boa inspiração da África do Sul para a próxima Copa, no Brasil.
Post originalmente publicado no Brainstorm #9
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LONDON – Most consumers (91%) would be unwilling to pay £1 a day or £2 a week to access the Times Online, according to research, with only 5% saying they would fork out £2 for a week’s digital subscription.
NEW YORK (AdAge.com) — The caliber of marketer and marketing in the Super Bowl has declined with the economy in recent years. But as marketers' optimism grows, a more venerated class of advertiser might return to the Super Bowl.
LONDON – Foster’s is building upon its humour-based strategy by becoming the title sponsor of the Edinburgh Comedy Awards.
Se você tem um site em Flash e está fulo da vida com a Apple, pode se unir a campanha criada por Mat Bisher com o singelo título: “Steve Jobs odeia você!”.
Funciona assim: você pega o código (flash sniffer), disponibilizado por Bisher no site sosapplesos.com e inclui no seu próprio.
Quando um usuário tentar acessar sua página de um iPhone ou iPad – que não suportam a tecnologia vil da Adobe – ao invés de uma mensagem de erro aparece essa imagem do Tio Steve aí em cima.
Post originalmente publicado no Brainstorm #9
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I have fought this battle for almost 20 years now, and looking back on my career, I can't help but tremble with rage at what I have had to go through to do what I love. I've counted the cost of what I've had to pay and endure, and I can't help but hold my head up high — I never broke, never gave up.
LONDON – McDonald’s has extended its commercial partnership with UEFA to cover the European football championships in 2012 and 2016.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
