In early 2008, Epic Advertising was going through a lot of changes and looking at how its marketing efforts could have a global impact in nontraditional ways. While it didn't have a lot of extra money, one area it did want to focus on was philanthropy. Mike Sprouse explains how –and why — his company is now making a difference.
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Oh lets just come right out and say it, Effen.
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If this campaign from TBWA\Vancouver is to be believed, we are headed for disaster.
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(TrendHunter.com) You see them, the pretty folk who wear the latest fashions and have an air of general apathy. Maciek Kobielski photography does a fine job of capturing them.
Sure, we have heard from this guy before,…
Un très beau vidéo-clip réalisé par le créatif Raul Gonzo pour le groupe de rock The Paper Melody, en provenance de Californie. Un parti pris esthétique dans un monde entre papier et monde réel, sur le titre “Incandescent”. Le tout extrait de leur album Conducting the Motion.
New funny viral video campaign for Samsung OmniPro Microwave with a chicken defrosting!
Advertiser: Samsung OmniPro
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Who knew cooking could be so entertaining? So dramatic? So…American Idol-ish?
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LOS ANGELES (AdAge.com) — Mark Burnett has pioneered the reality show format for broadcast prime time ("Survivor," "The Apprentice"), cable (Discovery's "Eco-Challenge," History's "Expedition") and the web (AOL's "Gold Rush"), integrating major brands along the way. Now the veteran television producer has his sights set on other screens.
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| THE ORIGINAL? Molson Canadian Beer Cans – 2006 Source : Cannes Archive Online, Agency : ZIG Toronto (Canada) |
LESS ORIGINAL : BetClic Poker Online Gaming – 2010 Source : CB News, Adsoftheworld Agency : La Chose, Paris (France) |
| Une idée aussi simple, il y avait fort “à parier” que ça avait déjà été fait. Et même si ce n’est pas à 100% identique bien sur (ne soyons pas de mauvaise foi), il y a quand même une petite ressemblance assez grande pour qu’elle soit amusante! |
(TrendHunter.com) I never really got into the whole steampunk thing, but all that is changing now. The Victorian organ command desk is one hell of a reason why we should all be into this awesome style of modification.
Taking…
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Antonio Banderas? He still has a career?
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Former Penthouse Club stripper Nicole Hughes has sued Penthouse for putting her in a Scores ad without her consent.
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Here's how I typically consume web video series: I watch episode one, rave about it, then forget to come back for week two. But I've got The Onion's A.V. Club Undercover series marked on my calendar.
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In a pro-abstinence PSA for Candie’s Bristol Palin wonders what teen pregnancy would be like if she didn’t come from a famous family
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Começou a surgir uma tendência entre as empresas do setor fármaco, em criar ou patrocinar redes sociais, ricas em conteúdos orientados especialmente para portadores de doenças. Dessa forma, as pessoas/usuários podem trocar experiências entre si, além de obter uma relação menos distante com as empresas.
Exemplos:
“Psoriasis The Naked Truth“: A Wyeth criou uma comunidade online para reunir histórias e fotos de pessoas portadoras de Psoríase, numa forma de amenizar o problema.
“Children with Diabetes“: Comunidade online para crianças e adultos se familiarizarem com questões relacionadas a cura da diabetes, desenvolvida pela Johnson&Johnson em parceria com duas ONGs.
“CFvoice“: Um espaço lúdico de motivação, incentivo e relacionamento para portadores de Fibrose Cística. Um produto da Novartis.
“The PatientsLikeMe Transplants Community“: A Novartis, em parceria com a PatientsLikeMe, também patrocina uma rede social para transplantados, que mesmo em versão beta, já contabiliza mais de 820 membros.
Estas redes sociais ajudam a proporcionar um menor preconceito entre os próprios portadores de doenças que, muitas vezes, acham que são diferentes, únicos, e acabam se sentindo excluídos.
Os problemas sociais são amenizados quando existe um espaço como uma comunidade virtual onde elas podem compartilhar problemas e soluções. Motivação de pessoa para pessoa. É o futuro!
Bagua présente sa nouvelle collection de chaussures. Elles se veulent être l’héritage des chaussons portés notamment en Chine lors de la pratique des arts martiaux. Plus de visuels des différents modèles dans la suite de l’article, ainsi que les informations pour gagner 5 paires Bagua.
Fubiz et la marque Bagua vous propose de gagner 5 paires de chaussures. Pour cela, à vous de poster un commentaire avec votre pointure jusqu’à vendredi minuit.
Hands-down, "ReWork" is simply the best business book I've read in years. It's actually readable and entertaining. Chock full of nuggets of business wisdom, disguised in part as common sense, I wish I'd written it myself.
New Nike viral video campaign with the golf player Tiger Woods looking really embarassed.
Advertiser: Nike
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Last night, ESPN and The Golf Channel aired a new Nike commercial featuring Tiger Woods…and his dead father.
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