Advertising Agency: FoxP2, Cape Town, South Africa
Creative Director: Andrew Whitehouse
Creative Director: Justin Gomes
Art Director: Peter Walker
Producer: Kirsten Clarence
Photographer: Bruno Bossi
Advertising Agency: DDB, Brazil
Client: Fedex Express
Creative Directors: Rodrigo Almeida, Renata Florio, Sergio Valente
Art Director: Max Geraldo
Copywriter: Aricio Fortes
Account Supervisor: Suzana Poli, Andrea Lang, Carolina Porto
Photographer: Manolo Moran
ArtBuyer: Carolina Galastri, Clariana da Costa
Advertiser Supervisor: Guilherme Gatti
Advertising Agency: McCann Erickson, ?stanbul, Turkey
Creative Director: Tarkan Barlas
Art Director: Umut Güney
Copywriter: Hakan Yegen
Photographer: ?lkay Murato?lu
Vodafone Group is launching a strategic review of its mobile advertising business as part of a wider restructure of the business.
LONDON – The Advertising Standards Authority (ASA) has dismissed more than 50 complaints against a Department for Transport (DfT) TV ad encouraging consumers to drive five miles less a week.
A Rockstar Games, criadora da mastodontica série “Grand Theft Auto”, irá lançar no dia 18 de maio seu novo game, o faroeste “Red Dead Redemption” para Xbox 360 e PlayStation 3.
Em uma inicativa para promover o jogo, a produtora acaba de publicar um aplicativo para Facebook com a mesma temática, intitulado “Red Dead Redemption: Gunslingers”. É um RPG social, em que você pode duelar contra seus amigos ou estranhos, em busca de se tornar o mais famoso atirador do velho oeste.
É possível criar um personagem, definindo nome e classes estratégicas, como Outlaw (força), Fast Hands (velocidade), e Sharpshooter (precisão). Os duelos são apresentados com vídeos baseados na engine do próprio jogo de console, e os jogadores podem ganhar dezenas de insígnias e subir de nível no ranking geral.
A Rockstar Games lembra que o aplicativo está em modo beta, e espera realizar melhorias nos próximos dias de acordo com a experiência dos usuários.
É uma mecânica de jogo simples, já utilizada em sites como o famoso Duels, por exemplo. Mas aqui, se transforma em um belo caso de integração com rede social e possibilidades do Facebook.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) For the day of April 13th, these are the Top 20 trends, which include Gym Rope Swimsuits, Guido-Loving Supermodels and Color-Coated Performance Art. The rankings are based on hundreds of thousands of views…
NEW YORK (AdAge.com) — So you want to be fast, agile and digital? Jason Fried suggests agencies take a page from his book.
Entertainment Weekly's new iPad app comes integrated with iTunes, Amazon and Fandango so users can buy DVDs, TV episodes, music and movie tickets.
Rather than the person with the best ideas, or the person who is the best judge of good work, or the person who can best manage the creative process, a creative director needs to shape the creative brain of the entire agency and build a creative conscience.
(TrendHunter.com) If you’ve seen the movie Hancock, you may recognize this piece. Though not actually taken from the movie, the Under Armour Recharge Suit looks like it could have easily been worn by Will Smith in the 2008…
div class=”imageleft”a href=”http://www.adrants.com/images/kin_one_rosa_microsoft.jpg”img alt=”kin_one_rosa_microsoft.jpg” src=”http://www.adrants.com/images/kin_one_rosa_microsoft-thumb.jpg” width=”150″ height=”90″ //a/div
Microsoft’s out with a new campaign to tout two new phones, Kin One and Kin Two.
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Un nouveau packaging conçu par Yves Béhar pour l’équipementier sportif Puma, composé d’une simple armature de carton permettant d’emballer les chaussures dans un sac réutilisable. Il permettra d’économiser 60% en consommation d’eau et d’énergie dans le processus de production.
div class=”imageleft”img alt=”stanley_steemer_van.jpg” src=”http://www.adrants.com/images/stanley_steemer_van.jpg” width=”150″ height=”85″ //div
As with most things video, the fun is in the outtakes
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“You can never learn too much. Ignorance is bliss. Endless possibilities. None of them wrong.”
Advertising Agency: Leo Burnett, Madrid, Spain
Executive Creative Director: Chacho Puebla
Creative Directors: Francisco Cassis, Sergio Lobo
Copywriter: Francisco Cassis
Art Director: Sergio Lobo
Ilustrator: Sergio Lobo
(TrendHunter.com) Is it possible to take all of the plastic currently floating in the Pacific Ocean and turn it into a recycled plastic island? Netherlands-based Whim Architects sure seem to think so.
These creative architects…
Eastpak backpacks will save your skateboarding ass.
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Ok, nem toda a produtora tem budget para desenvolver um aplicativo deste “naipe”, mas perceba como pode ser eficiente e super original se apropriar de um trailer interativo. Além dele trazer informações extras sobre o filme, não qual o próprio usuário seleciona e manipula partes do conteúdo, o trailer interativo também pode ser embedado no formato de widget digital, em qualquer blog que se disponha a comentar sobre ele. Ou seja, esta é uma outra prova de que a inovação ajuda (e muito) a gerar mais buzz. Gostei! 
Via i09
div class=”imageleft”img alt=”logo_webbyawards_md.png” src=”http://www.adrants.com/images/logo_webbyawards_md.png” width=”150″ height=”86″ //div
On June 14 in New York, the 14th Annual Webby Awards will be handed out.
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