Apr
15
Anomaly unveils debut campaign for Sony
Posted in: UncategorizedLONDON – Anomaly has unveiled its first work for Sony Europe since it won the £50 million account from Fallon last year.
Apr
15
Former VBS MD Nick Bampton launches media start-up
Posted in: UncategorizedLONDON – Nick Bampton, the former managing director of Viacom Brand Solutions, is returning to the media industry with his own business, called The Third Way.
Apr
15
Razor that scratches underarms for real
Posted in: Uncategorized
Apr
15
Stephen Rust writes the next chapter for i-Level
Posted in: UncategorizedStephen Rust, group chief executive of i-Level, tells Harriet Dennys why the business is reinventing itself as an integrated digital communications agency with a focus on the consumer
Apr
15
ITC WelcomGroup – It’s time to revise geography
Posted in: UncategorizedAnother one in a series on DM case studies by Sanjeev Jasani, VP, OgilvyOne, New Delhi.
To highlight the transformation of the restaurant, West View from offering just continental cuisine to a cuisine that was quintessentially European in nature. Check out how ITC Maurya went about this task.
For many years, West View, the restaurant at ITC Maurya, New Delhi specialized in continental fare. Keeping in mind, competition and shifting trends the restaurant had undergone a total transformation in terms of food and décor and it now served typical European fare. The task at hand was to establish in the minds of customers that West View now stood for all-things authentically reminiscent of the European countryside.
To establish the restaurant’s European lineage by highlighting the décor, the food and of course the largesse of an overflowing European farmhouse’s centre table.
The target audience consisted of the WelcomAward members – ITC Hotels Loyalty Programme base. We also wanted to target the guests who were staying with the ITC Maurya. How do you capture the many different flavours of a continent? The cue was to take into account the mosaic of flavours available across Europe.What could be more perfect to illustrate this mosaic of flavours than by sending a Direct Mailer that encapsulated the many nuances of Europe’s different regions in the shape of a tile.
Each part of the tile opened up to reveal the many flavours of a country. The line on the tile summed up this perfectly by saying: Europe now resides at West View.
The Direct Mailer had a great response with a 15 % response with the weekends seeing a larger turnout.
Apr
14
National Centre for Domestic Violence: Emasculation
Posted in: Uncategorized
The National Centre for Domestic Violence are raising awareness around the issue of male domestic abuse. The objective of this campaign from JWT London was to be the first charity to highlight the taboo that male domestic abuse is a real issue for one in six men, and that NCDV are there to provide free help and assistance, regardless of gender.
Advertising Agency: JWT, London, United Kingdom
Executive Creative Director: Russell Ramsey
Art Directors: Phillip Meyler, Darren Keff
Copywriters: Phillip Meyler, Darren Keff
Photographer: Nadav Kander
Designer: Graham Wood
Typographer: Casa Hamid
Apr
14
Nissan Cube: Simmetry Sucks
Posted in: Uncategorized
“Symmetry sucks. New Nissan Cube. Humans aren’t symmetrical why should their cars be? Visit us on cubelist.co.uk”
Advertsing Agency: TBWA\PARIS & TBWA\G1, France
Executive Créative Directors: Eric Holden, Rémi Noêl
European Creative Director: Alasdhair MacGregor Hastie
Art Director: Ingrid Varetz
Copy Writer: Glenn Troadec
Assistant Art Director: Alexandra Chapuis
Art buyer: Carine Galluffo
Photographer: Cindy Gravelat
Account Director: Céline Duval
Account Manager: Raphaël Bouquillon
Apr
14
Nielsen Adds Ratings for Away-From-Home TV Networks
Posted in: Uncategorized
Apr
14
Top 20 Trends of the Day (Apr 14) – From Photoshop Exposed Celebs to Macabre Makeuptography (COUNTDOWN)
Posted in: Uncategorized
(TrendHunter.com) For the day of April 14th, these are the Top 20 trends, which include Photoshop Exposed Celebs, Chopped Wedding Gowns and Bare Celebtorials. The rankings are based on hundreds of thousands of views and…
Apr
14
Perfectly Symmetrical Ads – Nissan Cube Print Campaign Pokes Fun at Symmetry (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Nissan Cube print campaign challenges our views on symmetry. Having a symmetrical face and body is considered desirable in today’s society, yet Nissan Cube’s print campaign takes that notion and turns…
Apr
14
Crash – Homage to JG Ballard
Posted in: Uncategorized
A group show at Gagosian London aiming to analyze how JG Ballard was influenced by art and how in he turn influenced a whole generation of artists and the public imagination as a whole… continue
Apr
14
Emotional Blackmail
Posted in: UncategorizedCreative agency: Y&R Dubai
Client: Ecobility
Ad title: Emotional Blackmail
Brief: Ecobility wanted to promote its energy efficient light bulbs, Illume by highlighting the benefit of the using CFLs over incandescent bulbs. The challenge was in presenting a social message linking back to the product. CFL’s are a better alternative for our environment than regular lightbulbs, this fact is well known yet people remain apathetic to the cause. Hence the ad features an innocent looking baby polar bear playing on peoples guilt conscious by looking helplessly and begging them to save his future.
Chief creative officer: Shahir Zag
Executive creative director : Komal Bedi Sohal
Creative directors: Shahir Zag, Komal Bedi Sohal
Creatives: Shahir Zag, Komal Bedi Sohal
Photographer: Garrigosa Studio
Illustrator: Garrigosa Studio
Planner (creative agency) : Nadine Ghossoub
Apr
14
Get your portfolio ready
Posted in: UncategorizedClick Image To Enlarge
Advertising Agency: Memac Ogilvy & Mather, Dubai
Creative Director: Guy Sinclair
Creative: Rafael Rizuto
Illustrators: Chris Pottinger, Rafael Rizuto
Account Manager/PR: Adriano Konialidis
Via [AdsOfTheWorld]
Apr
14
Agency Collaboration More Important Than Expertise, Say Marketers
Posted in: Uncategorized
NEW YORK (AdAge.com) — Marketers at the second day of Ad Age's Digital Conference said they could care less whether it's a digital or traditional shop that takes the lead on a marketing campaign, as long as they figure out how to orchestrate campaigns consistently and collaboratively.
Apr
14
Coca-Cola Encourages Brits to Take Sick Days
Posted in: Uncategorized
LONDON (AdAge.com) — Coca-Cola Great Britain's Glaceau Vitaminwater is causing controversy by appearing to encourage people to take sick days from work when they are perfectly healthy.
Apr
14
Ford’s Jim Farley Says Recession Was a Blessing for Digital
Posted in: Uncategorized
NEW YORK (AdAge.com) — That severe nosedive the economy took wasn't all bad for Detroit. Jim Farley, group VP-global marketing at Ford Motor Co., told attendees at Advertising Age's Digital Conference today that it was actually the best thing for automotive marketing, especially on the digital front.
Apr
14
SoBe Ditches Creative Agency in New Marketing Approach
Posted in: Uncategorized
NEW YORK (AdAge.com) — Do you really need a creative agency? It seems SoBe's doesn't: its newest marketing effort was the progeny of digital, PR and promotion shops.
Apr
14
Yahoo Scientist Questions ROI of Kardashian’s Sponsored Tweets
Posted in: Uncategorized
NEW YORK (AdAge.com) — Stop paying Kim Kardashian $10,000 per tweet. That's the recommendation based on the work of Yahoo's principal research scientist Duncan Watts, who presented his findings at Advertising Age's Digital Conference today.
Apr
14
Streamlined Lingerie – ‘Double in Brass’ by The Lake Stars for Urban Outfitters is Sexy (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) New York-based designers Maayan Zilberman and Nikki Dekke team up with Urban Outfitters for their new lingerie collection found at the American retail store. Their current lingerie line entitled ‘The Lake…
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