Apr
20
Samsung Old Masters Viral
Posted in: Uncategorized
Apr
20
Lazy Shadevertising – 9five Eyewear Debuts Their 2010 Lookbook (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Spring/Summer 2010 9Five Eyewear lookbook is the kind of advertising that makes me want to take my shades off so I can better look. It is also the kind of advertising that makes you want to put a pair…
Apr
20
How To Earn ‘Engagement Capital’ On YouTube
Posted in: Uncategorized
Marketers need to pay close attention to the concept of engagement capital — what it is, how it's created, where it's spent — before they reap the full marketing potential of social video. Engagement capital is the means by which a marketer exchanges entertaining content for support or action by a user. As a marketer, the type of brand video you create affects the level of engagement capital you build with your viewer.
Apr
20
Reader’s Digest highlights new ownership with ad campaign
Posted in: UncategorizedLONDON – Reader’s Digest, which was bought out of administration earlier this month, has launched a print ad campaign celebrating its new ownership.
Apr
20
Samsung estreia campanha para sua TV 3D
Posted in: Uncategorized
Na corrida pelas TVs 3D, a Samsung estreia no Reino Unido a campanha para o seu novo modelo da linha LED, em um esforço que vai durar 3 meses com material impresso, outdoor e online. A criação é da CHI & Partners.
A própria Samsung diz que a TV 3D está vendendo como pão quente na Coréia do Sul, o que em números da indústria significa: 10 mil unidades em 6 semanas, desde o lançamento em fevereiro.
Apesar da TV 3D ser considerada o lançamento mais importante do mercado de eletrônicos nesse ano (depois de qualquer coisa que a Apple anuncie, é claro), a recomendação é só uma: esperar. E não é só por causa da tecnologia em testes e falta de padronização, mas principalmente, pelo conteúdo em 3D que você vai poder ter na sua casa ainda escasso.
Apr
20
Spotting the Creators of Peer Influence
Posted in: Uncategorized
Everyone knows people make impressions on each other — it's called word of mouth. The question marketers always asked us was: just how many impressions? And who is responsible for the mass of those impressions? Now we know.
Apr
20
Dacia Status Symptoms
Posted in: Uncategorized
Dacia Germany is attacking the established German car manufacturers and the status orientated car owners.
Teaser Spot 1:
Teaser Spot 2:
Full Spot:
Those concerned or interested can take a status test to find out the extent to
which they are affected by status symptoms on www.status-symptome.de/en.
Apr
20
Dacia – Status Symptoms
Posted in: Uncategorized
Dacia Germany is attacking the established German car manufacturers and the status orientated car owners.
Teaser Spot 1:
Teaser Spot 2:
Full Spot:
Those concerned or interested can take a status test to find out the extent to
which they are affected by status symptoms on www.status-symptome.de/en.
Apr
20
Publicis picks Allianz global marketing director for top German role
Posted in: UncategorizedBERLIN – Publicis Worldwide has appointed Steven Althaus, the head of global brand management for financial services company Allianz, as the new chairman and chief executive of Publicis Germany and Austria.
Apr
20
Bebo revenue nosedived in year after sale to AOL
Posted in: UncategorizedLONDON – Bebo’s UK revenue dropped 29% year on year to £6.25m, according to the company’s financial results for the 12 months to 31 May 2009.
Apr
20
GRT Radisson Hotels: Steak Grill Festival
Posted in: Uncategorized
Advertising Agency: JWT, Chennai, India
Creative Director: Senthil Kumar
Art Director: Gerald Anith
Copywriter: Gerald Anith
Illustrator: Pravin Arasu, Sivakumar Chinnasamy
Studio Manager: Hari Kumar
Account Supervisor: Priya Bharath
Published: September 2009
Apr
20
Faithless – Not Going Home
Posted in: UncategorizedUn superbe clip tourné en technique de 3D stereoscopic à l’occasion du nouveau single du groupe Faithless “Not Going Home”, extrait de leur prochain album The Dance le 17 mai. Un travail graphique du studio anglais M-i-e produit sur le label Pias Recordings.
Previously on Fubiz
Apr
20
Top 20 Trends of the Day (Apr 19) – From Plumber’s Crack Covers to Sensual Sailor Spreads (COUNTDOWN)
Posted in: Uncategorized
(TrendHunter.com) For the day of April 19th, these are the Top 20 trends, which include Plumber’s Crack Covers, Super-Spacious Luxury Sedans and Off-Kilter Cars. The rankings are based on hundreds of thousands of views…
Apr
20
Reuters to overhaul website and hints at charging for content
Posted in: UncategorizedLONDON – Reuters is set to relaunch its UK website, reuters.co.uk, this week and has hinted at the possibility of charging for elements of its content.
Apr
20
AIS poaches PAA’s Lachlan James to lead digital strategy
Posted in: UncategorizedLONDON – Archibald Ingall Stretton has appointed Lachlan James, the head of digital at Partners Andrews Aldridge, as its new digital strategic lead.
Apr
20
Wrap-Around Braids – Lydia Lucia Dares to Wear a Princess Leia-Inspired ‘Do (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Lydia Lucia is a self-described fashionista and night owl. She posts frequently to her own blog and submits tremendously awesome photos of outfits she thinks up to the popular fashion site Lookbook.nu.…
Apr
20
Ikea rolls out final BMB ad
Posted in: UncategorizedLONDON – Ikea is today (20 April) launching the last ad to be created by Beattie McGuinness Bungay (BMB), before the account shifts to Mother.
Apr
20
Apprentice winner to speak at Media Week digital out of home summit
Posted in: UncategorizedLONDON – Yasmina Siadatan, winner of the 2009 series of ‘The Apprentice’, is to speak at this year’s Media Week DOOH Media Summit on 6 May.
Apr
20
Auckland Zoo: Birth Notice
Posted in: Uncategorized
“Rukiya & Zabulu, are proud to announce the arrival of their beautiful baby boy, Jelani, born 6.00am Friday, March 5th at their home. Mum and baby are doing well. Come see our new baby giraffe. Auckland Zoo.”
Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Damon O’Leary, Basil Christensen
Art Director: Freddie Coltart
Copywriter: Matt Williams
Account Manager: Hannah Downes
Published: April 2010
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