Advertising Agency: Mayo Draft FCB, Peru
Creative Directors: Ricardo Ortiz, German Garrido
Art Director: Gonzalo Paredes
Copywriter: Gustavo Flores, Gonzalo Paredes, Lato Latorre
Photographer: Luis Miguel Otayza
Retoucher: Diego Zegarra
Producers: Maricarmen Buraschi, Nancy Suzuki Miyagi
(TrendHunter.com) The Carolina Herrera Bridal Spring 2011 line is almost as lovely as English garden, yet there is a touch of darkness that make the gowns edgy. Many of gowns are superbly made and are accessorized with…
LONDON – The Advertising Standards Authority has dismissed 27 complaints against a Department for Children, Schools and Families (DCSF) campaign that encourages parents to speak to their children about alcohol.
LONDON – The Advertising Standards Authority has cleared a poster for a table dancing club after one complaint that it was offensive and unsuitable for children.
LONDON – Those brands using Twitter to best effect have focused on genuinely connecting with consumers.
LONDON – Political parties are showing brands the way on handing consumers control of their personal data.
Des clichés mettant en avant le talent du photographe hollandais Levi Van Veluw : son travail se base sur des autoportraits de son visage qu’il transforme en objet grâce à un système de combinaisons, notamment sur la nature. Des visuels avec un grand impact dans la suite.
(TrendHunter.com) I would be happy as a six year old on Christmas if I got to ride something like the ‘Galactic Bang Concept’ in my life. I’m sure having cars and bikes with the ability to hover will greatly change the…
Advertising Agency: Grey, Buenos Aires, Argentina
Creative Director: Daniel Fierro
Creatives: Matias Aguilu, Lisandro Cardozo, Tomy Duhalde, Rodrigo Greco, Hernan Kritzer
Director: Andres Salmoyragui
Agency Producer: Topo Barrios, Negro Ibanez
Production Company: Rebolucion
Producer: Marcelo Dovidio
Executive Producer: Patricio
Music: The Hill
NEW YORK (AdAge.com) — Interpublic Group of Cos.' McCann has reached a settlement agreement over the poaching lawsuit it filed in a New York Supreme Court against MDC Partners and its ad agency subsidiary, Kirshenbaum Bond Senecal & Partners. Under the terms of the agreement, no monetary damages were paid, but MDC and KBSP agreed not to hire McCann talent or solicit McCann clients for at least six months, the parties said in a joint statement issued late Tuesday.
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Advertising Agency: TBWA, Egypt
Creative Director: Arindam Sengupta
Art Directors / Copywriters: Sameh George, Youssef Gadallah
Photographer: Hussien Shaban
Via [AdsOfTheWorld]
LONDON – Aegis out-of-home agency Posterscope emerged victorious at the Clear Channel Outdoor Planning Awards landing the grand prize and coming top in all five categories for its work with PHD, MPG, Walker Media and Hyperspace.
YORK, Pa. (AdAge.com) — Cloud computing has taken on a new meaning for many businesses this week. The massive volcanic ash clouds that spread across Europe have forced many to turn to their computers instead of the airlines for meetings and conferences.
Apostar em serviços é outra grande tendência do mercado.
Aliás, o Trendwatching deste mês é intitulado: “Brand Butlers, why serving is the new selling“. Vale conferir!
E, nessa onda, as redes sociais desenvolvidas pela própria marca, também são consideradas eficazes para transparecer o relacionamento com os consumidores, pois quebram barreiras e estabelecem uma comunicação muito mais despretensiosa.
Nas últimas semanas, foi criado pela Ínsula, agência de ativação, promoção e marketing direto e digital, uma rede social para que apaixonados por automóveis possam acessar conteúdos exclusivos, serviços, aplicativos e ferramentas para fomentar a relação e a troca de informações entre si.
Assinado pela Bradesco Auto/RE Companhia de Seguros, a rede social também concede uma promo: Quem se cadastrar até o dia 28 de abril, concorre a um Renault Sandero Stepway zero quilômetro.
Outro diferencial é a novidade que permite ao proprietário calcular qual o tipo de combustível sai mais em conta no momento de abastecer. Para isso basta o usuário inserir no sistema algumas informações sobre o desempenho do seu carro.
Os usuários também encontram um Localizador de Oficinas referenciadas Bradesco Auto, uma Revista online com conteúdo inédito sobre o universo automotivo e o Auto Shopping que traz ofertas de acessórios exclusivas para os usuários do portal (www.seuauto.com.br).
I love buying things and using them, and then completely forgetting about them until I need or want it again. What's wrong with that? I save my relationships for living, breathing human beings. I don't want a relationship with my deodorant; I simply want it to work.
LONDON – Unilever is calling on consumers to produce ad content for some of its biggest brands including Lynx, Ben & Jerry’s, Dove and Vaseline.
(TrendHunter.com) Western neckties, man scarves and outlaw fashion. Today we hunt Country Couture – The Gillette Guide to Cowboy Fashion.
10. Headin’ to a hoedown, but don’t have anything to wear? The Phigvel Makers…
(TrendHunter.com) Ever wish you knew what that tattoo you always wanted but were too scared to get would look like without the agonizing pain? Well, all you have got to do it get famous and perhaps artist Jean Luc Moerman…
A Renault criou uma curiosa parceria com a Electronic Arts para promover o seu carro-conceito Twizy Z.E. no novo The Sims 3. O carrinho, que esteve presente no último Salão de Frankfurt, em setembro passado, pode ser baixado gratuitamente.
O Twizy vem com um pacote (Electric Vehicle Pack), que inclui também outros itens ligados à sustentabilidade, como painéis solares e cata-ventos, para captar energia eólica. O uso dos itens irá repercutir positivamente na vida virtual dos jogadores, que economizarão em contas.
Para tornar o público eco-consciente desde cedo, nada melhor do que utilizar os ambientes onde se encontram crianças e jovens, para comunicar, mesmo que sutilmente, sobre a importância dos novos hábitos.
Via Kotaku
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