Renault launches Facebook game to engage city drivers

LONDON – Renault has launched a Facebook game in an effort to target its super-mini Twingo model at younger, city-dwelling consumers.

Paper Round (30 April) – a look at the day’s newspapers

LONDON – David Cameron is declared the winner of the final leaders TV debate across today’s press, aside from the Daily Mirror, which has sent up the Tory leader in the style of a detergent ad, offering “New improved spin”.

Heroes : The Route of Exposure

Dans cette série de sculptures, Adrian Tranquilli a décidé de représenter les super-héros les plus connus sous un angle fragile. Cet artiste italien a imaginé de mettre en avant leur caractère humain et vulnérable. Des oeuvres actuellement présentées à la Louise Alexander Gallery.



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Cameron wins third and final TV debate ahead of election

LONDON – David Cameron was declared the winner in initial polls of the third and final TV debate on BBC One last night, followed by Nick Clegg, and then the gaffe-prone Prime Minister.

WPP reports revenues of £2.1bn during Q1 2010

LONDON – WPP has reported revenues of £2.1bn, down 1.82% year on year, during the first quarter of 2010, while revenue at the UK division was up just 0.2% year on year.

Dyson reviews £4m UK media

LONDON – Dyson, the vacuum cleaner company, is reviewing its £4m UK media planning and buying account.

Standard Chartered Bank

Une belle campagne de publicité pour “Standard Chartered Bank”, une banque spécialisée sur les marchés émergents et sur le continent africain. Un travail du designer Stefan Sagmeister autour des mots et de la typographie. A découvrir en vidéo dans la suite de l’article.



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Previously on Fubiz

Telegraph Media Group appoints Flourish for loyalty brief

LONDON – Telegraph Media Group (TMG) has appointed direct and digital agency Flourish to handle its customer loyalty account.

Anne French: Really sexy skin

“Really sexy skin. Anne French.”

Advertising Agency: Grey, Mumbai, India
Art Director / Copywriter: Tulika Seth
Photographer: Rohit Gandhi
Published: September 2009


Candy Operations – Documenting Gummy Bear Surgery is Delicious (GALLERY)

(TrendHunter.com) Gummy bear surgery is not a simple matter. It takes a steady hand and a great eye for detail to be successful in these types of surgical procedures. The results, however, of these operations are quite…

Hot babes in lingerie building a store

Great ambient media idea to create some buzz around your new shop.

Marisa has hired models wearing lingerie while they are building the shop.

The pedestrian can have a look on these hot girls through a hole in the wall.

Advertiser: Marisa Lingerie

Top 100 Trends in April 2010 – From Toddler Tattoo Artists to Harajuku Heroines (COUNTDOWN)

(TrendHunter.com) For the month of April 2010, these are the Top 100 trends, which include Toddler Tattoo Artists, Sci-Fi Platform Shoes and Fairytale Heroine Pin-Ups. The rankings are based on millions of views and 2190…

Top 50 Pop Culture Trends in April 2010 – From Fairytale Heroine Pin-Ups to Candy-Colored Summer Fas (COUNTDOWN)

(TrendHunter.com) For the month of April 2010, these are the Top 50 pop culture trends, which include Fairytale Heroine Pin-Ups, Plumber’s Crack Covers and Gym Rope Swimsuits. The rankings are based on millions of views…

Snack Food Sexvertising – The Hunky Dory Crisps Irish Rugby Campaign Garners Attention (GALLERY)

(TrendHunter.com) The Hunky Dory Crisps Irish Rugby campaign has gained a lot of heat for its sexually themed ads. The print campaign depicts women playing ruby as they show off their cleavage with a bag of Hunky Dory Crisps…

Stupid Cupid : Fashion Accesseries

Advertising Agency: The Hive, India
Art Director: Natwar Singh
Copywriter: Pranjal Bordoloi
Induces sweet talk, faint whispers and incessant whistles.

Quite effective in luring the hunk. Equally so in tying him to the bedpost.

Keep those eyes two inches above where you don’t like them to be.


Artistic Star Wars Infusions – James Hance Combines Stormtroopers with Iconic Films and Paintings (GALLERY)

(TrendHunter.com) James Hance is going to go far in the world of Star Wars-themed art. His paintings are skillfully done and remarkably clever. Who would have ever thought to mash Star Wars with North by Northwest? A genius,…

Doritos | Garrafa

Lembra da polêmica campanha brasileira de Doritos? Ela gerou uma enorme discussão sobre homofobia e acabou sendo tirada do ar pelo CONAR há pouco mais de um ano.

O mesmo conceito, “Divide um Doritos”, volta agora em 2010 com uma abordagem mais democrática. O melhor da série de três comerciais é o “Garrafa”, abaixo, tão superior aos outros que até destoa da campanha.

A criação é da AlmapBBDO, com produção da Sentimental Filmes.


Brainstorm #9Post originalmente publicado no Brainstorm #9
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Bangalore traffic police: Talk them dead

“Don’t talk while he drives.”

Advertising Agency: Mudra Group, India
Executive Creative Director: Joono Simon
Art Director: Vinci Raj
Copywriter: Akhilesh Bagri
Photographer: Mallikarjun
Retouching : Sathish
Published: 2009


ESPN | United

ESPN

O que o Bono fez em 2006 que está fazendo agora novamente em 2010? A locução de comerciais (1 e 2) sobre a Copa do Mundo da ESPN, é óbvio.

OK, não é, mas a mensagem dos filmes permanece igual quatro anos depois. O previsível discurso de que o mundo inteiro discorda de um monte de coisa, mas que de quatro em quatro anos todos concordam sobre… futebol.

A edição, imagens, trilha sonora e, principalmente, a emoção de uma Copa do Mundo garantem o interesse. A criação é da Wieden + Kennedy, com produção da Park Pictures.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Gerador de Resposta de Emails do Steve Jobs

Steve Jobs Reply Email Generator

Eu sempre me questiono se é o Steve Jobs mesmo que responde seus emails, ou até se esses printscreens que aparecem por aí são verdadeiros.

De qualquer forma, ele parece estar generoso com seus súditos ultimamente, e anda respondendo diversas questões, ainda que “monossilábicamente”. Mas já que nada garante que você terá sua resposta de poucas palavras, o Joy Of Tech criou o Gerador de Resposta de Emails do Steve Jobs.

Faça o seu e se exiba para os amigos. Só tome cuidado com perguntas sobre Flash.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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