Apr
29
Mazda picks Inferno for MX-5 brief
Posted in: UncategorizedLONDON – Mazda has appointed Inferno to handle the pan-European direct marketing account for its MX-5 flagship offering.
Apr
29
PPA Conference 2010: Facebook executive admits site’s privacy failings
Posted in: UncategorizedLONDON – Facebook failed in educating its users on maintaining their online privacy, its head of international business development told delegates at today’s PPA conference.
Apr
29
Male Breast Reductions – Guo Feng Has the Largest Man Boobs in the World (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) A man in China is believed to have the largest male breasts in the world. Fifty-three-year old Guo Feng is fed up with his chest and wants a male breast reduction. He states that his condition started…
Apr
29
PPA Conference 2010: Bauer shifts away from ad-funded models for online brands
Posted in: UncategorizedLONDON – Bauer Media, publisher of Heat, Grazia and Empire, is unlikely to invest in “pure advertising” funded models for its websites in the future, according to one of its senior digital executives.
Apr
29
Mission Impossible orchestra
Posted in: Uncategorized
Apr
29
Ex-employee charged with £500k media agency fraud
Posted in: UncategorizedLONDON – A former media agency employee appeared in court today accused of stealing £500,000 from the company.
Apr
29
Wallpaper releases iPhone app
Posted in: UncategorizedLONDON – IPC-owned Wallpaper magazine has launched a free iPhone app in association with Swarovski Crystal Palace.
Apr
29
PPA Conference 2010: Publishers struggling to generate revenue from apps
Posted in: UncategorizedLONDON – Publishers are still finding it hard to make money out of iPhone applications once Apple has taken its 40% share of ad revenues, delegates at today’s PPA conference heard.
Apr
29
PPA Conference 2010: GNM leader charts the erosion of magazines
Posted in: UncategorizedLONDON – Magazines have a long way to go in making the transition to digital, and in future there will be fewer titles in circulation, warned Tim Brooks, managing director of Guardian News & Media today.
Apr
29
Why a Splintered Web Will Yield to a Golden Age
Posted in: Uncategorized
Why the best is yet to come for the internet.
Apr
29
Neolane launches B2B marketing software product
Posted in: UncategorizedLONDON – Marketing software company Neolane has launched its first dedicated business-to-business platform, Neolane Leads.
Apr
29
The New Pitch: Selling Clients Experience Over Promises
Posted in: Uncategorized
The practice of selling promises has taken a back seat to a new core philosophy based on the idea of delivering experiences. This shift was sparked by smarter clients who are asking for something different and the fact that our toolbox to deliver on that just got bigger.
Apr
29
PPA Conference 2010: Future chief says magazines will become ‘collectable artefacts’
Posted in: UncategorizedLONDON – The publishing business has to become even more consumer-centric than ever before to survive in the digital age, with print magazines set to evolve into more “collectable, keepable artefacts”, according to Stevie Spring, chief executive of Future.
Apr
29
Newspaper website traffic falls in March
Posted in: UncategorizedLONDON – National newspaper website traffic dipped slightly between February and March, but Mail Online remains on top with 2.25 million daily average browsers, according to the latest ABCe figures.
Apr
29
Ferrari F1 comes under fire for Marlboro barcode logo
Posted in: UncategorizedLONDON – Ferrari’s Formula One team has been accused of using subliminal advertising on its cars to support its Marlboro cigarettes sponsorship deal.
Apr
29
PPA Conference 2010: Publishers divided over value of UGC
Posted in: UncategorizedLONDON – Magazine and newspaper publishers continue to be at odds over the value and the financial benefits of user-generated content, as highlighted by the morning panel at the PPA’s annual conference today (29 April).
Apr
29
Weight Watchers Hands $70 Million Media Account to Horizon
Posted in: Uncategorized
NEW YORK (AdAge.com) — Weight Watchers has awarded its $70 million U.S. media planning and buying account to Horizon media, according to industry executives. In a case of David taking on Goliath, the independent shop beat out Omnicom Group's OMD and Interpublic Group of Cos.' Universal McCann, two of the industry's most successful new-business chasers over the past year-and-a-half.
Apr
29
Isobel lands brief for Bordeaux Wine
Posted in: UncategorizedLONDON – The Bordeaux Wine Council, the trade association that represents the region’s wine growers, has appointed Isobel to handle its integrated advertising account.
Apr
29
ITN promotes Mark Browning to MD of ITN Productions
Posted in: UncategorizedLONDON – News and multimedia content producer ITN has promoted Mark Browning, commercial director of its multimedia content arm ITN Productions, to the position of managing director of ITN Productions.
Apr
29
Bangalore Police Campaign
Posted in: UncategorizedUne campagne choc aux visuels très impactant, destinée à la compagnie de police de Bangalore. Une baseline associée : “Ne téléphonez pas au volant” pensée par l’agence de publicité Mudra Group en Inde, sur une direction artistique de Vinci Raj et des clichés de Mallikarjun.
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