Hasta La Creative!

LONDON – Phil Rumbol, marketing director at Cadbury and the man behind Dairy Milk’s successful ‘Gorilla’ campaign, is set to leave the company after a reorganisation by new owner Kraft.

New viral video campaign for Pepsi with Henry, Messi, Drogba, Arshavin, Lampard, Kaká for the football worldcup in Africa.

Advertiser: Pepsi

Benicio Del Toro is playing in a new film named As Good As Gold for the Magnum icecreams!

Advertiser: Magnum

LONDON – The idea of Cadbury’s cafes piqued the interest of most people interviewed in the latest BR Video, although there was no consensus over what their point of difference from Starbucks would be.

LONDON – Nokia’s head of trade and customer marketing, John Nichols, has been appointed as head of marketing and go to market for Nokia UK and Ireland.

LONDON – STV, the channel three broadcaster in Scotland, has sold the cinema sales house Pearl & Dean Cinemas to a new company backed by the owner of Empire Cinemas for £1.

Chang Du is a chinese guy with a giant chin selling advertising space.

His purpose is to raise money with sponsor (£5,000) that want to advertise on his chin.

With the money collected he will be able to have surgery to get his giant chin back to normal size.

And sorry but[…]

New Tok&Stok campaign help consumers better organize their home DDB Brasil created a campaign that shows how difficult it is to find what we need in a cluttered house. Especially when we are in a hurry. The idea is to transmit the feeling we get when we try to find something in a disorganized place, that is camouflaged in such a mess. At the end says: Without organization, everything hides.

Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, João Mosterio, André Pedroso, Daniel
Art Director: Ulisses Razaboni
Copywriter: Marcos Abrucio
Photographer: Lucio Libanori, João Ferraz
Illustrator: Quad Studio
Account supervisor: Suzana Poli, Marcelo Balista de Macedo
Media: Valdir Vieira, Daniela Dib da Silveira
Advertiser´s Supervisor: Regis Dubrule, Ghislaine Dubrule

LONDON – Brand Apart Television, the advertiser funded programming specialist, has secured two new productions for Eukanuba Dog Foods and Castrol Edge.

LONDON – Japanese car manufacturer Nissan is shifting its communications strategy away from traditional advertising, towards a greater emphasis on experiential marketing.