LONDON – The second leaders’ debate last night was watched live across Sky 3, BBC News and Sky News by an average of 4.1 million viewers, according to unofficial overnight figures.
LONDON – Bottled water brand Buxton has brought in design agency Holmes & Marchant in an attempt to capitalise on the growth of British waters at the expense of their Danone-owned competitors.
Nice viral marketing campaign for CK (Calvin Klein) on Chatroulette.
As everyone knows Chatroulette developped by the Russian student Andrey Ternovskiy is full of sex and nudity.
Calvin Klein has decided to offer a small program that is scanning nudity on Cahtroulette and is then[…]
LONDON – UKTV’s Watch channel will launch its new TV game show ‘Scream If You Know the Answer’ through a multi-platform campaign, with a 3D trail created by Red Bee Media.
LONDON – Aegis group chief executive Jerry Buhlmann took home £974,000 in 2009, when he was Aegis Media chief executive, despite the company reining in its overall payout to directors by half, to £3.3m.
LONDON – Virgin Atlantic has been hit by allegations by the Office of Fair Trading that it colluded with Cathay Pacific to fix airfares.
LONDON – Forbes has ranked Manchester United as the most valuable football club in the world in results based on the 2008-2009 season, although its value is down 2% on its 2007-2008 results.
LONDON – Lucozade Alert Plus, the energy shot brand, is targeting students through an experiential marketing promotion called ‘one shot challenge’.
LONDON – Luzcozade Alert Plus, the energy shot brand, is targeting students through an experiential marketing promotion called ‘one shot challenge’.
LONDON – The creative merry-go-round continues in adland this week along with high-profile movers in media, including ESPN’s Lynne Frank (pictured), as Brand Republic rounds up the people moves in advertising, digital, marketing and media.
“The Sky is a safer place to be. Tampa Air Cargo.”
Advertising Agency: Y&R, Bogota, Colombia
Executive Creative Director: Rafa Barthaburu
Creative Director: Jaime Duque, Victor Osorio
Art Director: Jaime Duque, John Mondragon
Copywriter: Rafa Barthaburu, Juan Valdivieso
Producer: Carlos Toro
Illustrator: Pacho Borja, Jaime Duque
Un nouvel axe pour la marque Coca-Cola avec ce film d’animation sobrement intitulé “Quest”. Un travail de l’agence Santo, sur une production exécutive de Paranoid US. Cette nouvelle réalisation du français Edouard Salier est à découvrir en vidéo dans la suite.
As the election campaigns reach fever pitch, Stephen Armstrong reports how traditional media such as TV and posters are replacing online mashups as the political parties’ battlegrounds of choice
Une série de visuels issue du studio de création graphique Diabolus, dirigé par le directeur artistique Benoit Pelletier. Des photographies intéressantes avec des compositions toujours recherchées pour cette agence basée à Reims. Plus d’images dans la suite de l’article.
The mindset to create better customer experiences relies on adding value to the conversation: being useful, providing entertainment, sharing knowledge, enabling sharing, creating connections within a community and encouraging new forms of self-expression and personal identification through product offerings.
NEW YORK (AdAge.com) — Group M, WPP's media holding company, is entering the world of media bartering with a new unit called the Midas Exchange.
A Coca-Cola lança mais um filme temático da Copa do Mundo 2010, desta vez uma bela animação que conta a história de um garoto em busca da comemoração perfeita. Com direito a robôs brasileiros e jogadores de pedra.
A criação é da Santo de Buenos Aires, com produção da norte-americana Paranoid.
Post originalmente publicado no Brainstorm #9
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Hollywood não aprendeu ainda que não deve mexer em coisas sagradas da nossa infância, e resolveu refilmar “Karate Kid”. Se eu fosse você, boicotava essa heresia.
Mas a indústria do marketing precisa girar, e a Sony Pictures lançou um aplicativo para iPhone e iPad com técnicas para lhe tornar um perfeito karateca, ou quase isso.
Tem até versão em português do app, e você pode fazer o download aqui. A produção é da Trigger.
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(TrendHunter.com) She may only be 17-years-old but Olivia L. has already developed a badass style that’s showcased on Lookbook.nu. The young fashionista, born in Manila and raised in California, gives rock-n-roll chic a…
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