É possível unificar o caótico design de um dos maiores sites do mundo? A equipe do site da BBC encarou o bicho de frente e conta como foi o processo.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Ever since the astronomical success of Apple’s touchscreen devices, it seems like everything is getting a touch of magic thrown into the mix. The latest touchscreen innovation involves the Microsoft Skinput.…
LONDON – The Advertising Standards Authority (ASA) has banned an easyJet ad that claimed rival Ryanair does not fly to the destinations it claims to.
(TrendHunter.com) When it comes to art direction, the weirder the better. The Iconic 2010 campaign combines circus-ready makeup with clothing that would be right at home in Blade Runner or Total Recall.
Conceived by Adriana…
Durante a Copa do Mundo 2010, a Budweiser quer levar um cidadão de cada país participante para morar em uma mesma casa. Trata-se da Bud House, uma espécie de reality show da marca que promete colocar 32 pessoas para acompanhar o evento na África do Sul, em luxuosas instalações e com todas as mordomias possíveis.
Há algumas semanas, a AdAge especulou que a Bud House seria como um Big Brother, mas os produtores alertam que não se trata de um programa com eliminação, e sim de uma experiência entre apaixonados por futebol torcendo juntos por seus países.
Qualquer pessoa, homem ou mulher, fluente em inglês e acima de 25 anos, pode se inscrever para entrar na casa e participar do projeto. O prazo termina em 12 de março.
Eu conversei com Michelle C., responsável pelo casting dessa campanha de Budweiser, que contou que a participação do Brasil nas inscrições são bem poucas até o momento, o que, nas palavras dela, “é inaceitável”, tendo em vista a força do país em uma Copa do Mundo. Então, se você quiser representar o Brasil, as chances são grandes.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: FP7/BAH, Bahrain
Creative Director: Fadi Yaish
Art Director: Supparat Thepparat, Fadi Yaish
Copywriters: Kongpope Siriwattanagarn, Aunido Anoop Sen, Gatutam Wadher, Tamim Younis, Yahya Ismail
Account Director: Mohamed Sabra
Production house: The Works
Director: Omar Hilal
Dop: Petar James
Executive Producer: Hiba Mahmoud
Via [AdsOfTheWorld]
The flux that marketers will find themselves in as agencies transition from the old to the new model will require chief marketing officers to redesign how they interface with ad agencies and reevaluate the creative process.
NEW YORK (AdAge.com) — It seems like the American marketing community is poised on the brink of an astounding discovery: the value of the post-war baby boom market! With the upcoming (and much anticipated) Tom Brokaw special, "Tom Brokaw Reports: Boomer$," it seems like everyone is trying to jump on this particular wagon. On March 1, Advertising Age published a fun piece by Judann Pollack called "The 15 Biggest Baby Boomer Brands" in which Pollack attempts to lay out the iconic products and their ad campaigns of her generation. This is precisely why marketing to boomers is in such a state of disarray. Folks are trying to take 20 pounds and shove it into a five-pound bag.
SAN FRANCISCO (AdAge.com) — Steve Burke, Comcast's chief operating officer and soon-to-be CEO of NBC Universal under its new majority owner, sat down with Medialink Chairman-CEO Michael Kassan at the 4A's today to talk a bit about what NBC will look like under the cable operator, and how the combined entity will be more advertiser-friendly.
NEW YORK (AdAge.com) — News Corp. Chairman Rupert Murdoch confirmed today for the first time what everyone in New York media already knows: The Wall Street Journal will launch its New York edition in April.
div class=”imageleft”a href=”http://www.adrants.com/images/swamp_soccettes.jpg”img alt=”swamp_soccettes.jpg” src=”http://www.adrants.com/images/swamp_soccettes-thumb.jpg” width=”150″ height=”84″ //a/div
Who doesn’t love gifts? We love gifts. You love gifts. And it’s nice when your friends know exactly what kind of gifts you like.
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a href=”http://feedads.g.doubleclick.net/~a/-HIbS5Oa167hDz1r2fP7hZK7hP8/1/da”img src=”http://feedads.g.doubleclick.net/~a/-HIbS5Oa167hDz1r2fP7hZK7hP8/1/di” border=”0″ ismap=”true”/img/a/p
As long as there is a need for an idea, there is a demand for what we do. In other words, we will always be in business as long as we create new ways to communicate brand stories.
(TrendHunter.com) A brand that once focused entirely on one essential part of the body (although all parts are pretty essential) the Brixton Spring 2010 collection has now introduced mens and womens clothing in addition…
Amazing new music video clip named Plastic Beach Orchestral from the Gorillaz new album.
by Gorillaz
Lord Stephen Carter, the former Ofcom chief and architect of the Government’s Digital Britain report last June, has resurfaced in a lead marketing and strategy role for global telecommunications infrastructure giant Alcatel-Lucent.
Hugo Menduiña directs this ad for Volkswagen Golf that shows what could happen if you behave cheap when making a wish.
Brand: Volkswagen Golf
Director: Hugo Menduiña
Agency: DDB Barcelona
Executive Creative Director: José María Roca de Viñals
Creative Director: Juanra Alfaro
Art Director: Marti Pujolás
Copy: Guille Ramírez
Account Director:Gorka Lozano
Account Executive: Ester Vall
Agency Producer: Vicky Moñino
Production Company: Agosto
Executive Producer: Rafa Montilla
Producer: Toni Moreno
DoP: Paco Femenía
Postproduction Supervisor: Sergi Roda
Postproduction: Infinia
Music: BSO
Nacho Gayán directs this epic ad for the argentinian market. It tells the story of that day when the sun stopped…
Agency: JWT, Argentina
Client: Ford
Executive Creative Director: Gonzalo Vecino
Executive Creative Director: Pablo Alvarez Travieso
Creative Director: Esteban Garcia
Creative Director: Diego Correa
Copywriter: Esteban Garcia
Art Director: Diego Correa
Agency Producer: Federico Videtta
Agency Producer: Ivonne Anderson
Director: Nacho Gayan
Production Company: Agosto/Pioneer
Executive Producer: Pia Suarez
Producer: Toni Moreno
Director of Photography: Manel Ruiz
Editing: Eliane Katz
Post Production: Che Revolution Post
Sound: Infinia
Although things are starting to look good in 2010 in the employment market, bear in mind it's still quite difficult to land that dream job. Thinking about moving to Europe, for example? Here are some things to expect.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
