Hasta La Creative!

LONDON – ITV chairman Archie Norman has outlined plans for the broadcaster to become less reliant on advertising as it works on a strategy review to reshape its business.

(TrendHunter.com) The steamy photoshoot by Satoshu Saikusa featuring Sophie Srej and Melo Dagault feels so intimate that I almost–I said, almost–feel guilty for looking at it. The photographer seems to be on a mission…

Depois de acatar a absurda recomendação do Conar, a Schincariol colocou no ar uma nova versão do filme da cerveja Devassa Bem Loura.

Acusada de carregar “apelo sensual excessivo”, a campanha criada pela agência Mood agora traz tarjas pretas… nas ilustrações, além de avisar que o comercial original pode ser assistido na internet.

As duas últimas campanhas atingidas pelo Conar, e que tiveram grande repercussão, foram essa e a de Havaianas. Ambas fizeram um filme-resposta lembrando que tudo poderia ser visto sem censura na internet. Será que o próximo passo é ver as decisões do Conar afetando também o conteúdo online?

Eu não vou usar aquele discurso batido de que a publicidade é julgada por excesso de conteúdo sexual, mas as novelas e programas dominicais com garotas semi-nuas na banheira continuam transitando pela TV sem questionamentos, mas eu tenho uma dica: nas estratégias de comunicação, vamos fazer sempre uma grande campanha online e utilizar filmes meticulosamente criados para serem “desrecomendados” pelo Conar. Acho que anda dando mais resultado.

E não custa lembrar: um comercial só sai do ar porque tem gente que reclama. Nesse caso, muita gente.

| Dica do Kafé com Suku

Post originalmente publicado no Brainstorm #9
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LONDON – Twenty Twenty Media Vision, the agency launched by MediaCom founding member Bill Jones in August 2009, has won the £8m non-broadcast media planning and buying account for Carpetright and Sleepright after a pitch.

LONDON – GMG Radio has appointed full service marketing and communications agency Euro RSCG KLP to the ad account for the Smooth Radio brand following a pitch against Krow, CST and Hurrell Moseley Dawson & Grimmer.

(TrendHunter.com) We’ve all heard the phrase ‘beauty is in the eye of the beholder.’ Well behold the website BeautyInEverything.com where they are redefining beauty one picture at a time.

Think of the site as Flickr for…

(TrendHunter.com) All annoying coworkers and jerk face bosses beware, we have entered the age of extreme office pranks. Since work seems to be the place that causes us the most stress, it’s only fitting that be the place…

LONDON – Renault is to launch its entry level marque Dacia into the UK market by 2012, as the French manufacturer looks to emulate the success of low-cost brands such as Kia.

LONDON – Email marketing firm ExactTarget has bought corporate Twitter business CoTweet, which is used by a host of blue chip companies to manage parts of their social media operations.

LONDON – Birds Eye has signed up to sponsor ITV3’s peaktime schedule which includes shows such as ‘Doc Martin’, ‘Num3rs’ and ‘Lewis’.