Google has stopped censoring its search services in China following the identification of alleged cyber attacks at the start of the year, and has started to redirect users to servers based in Hong Kong.
(TrendHunter.com) For the day of March 22nd, these are the Top 20 trends, which include Untouched Beautography, Pop Art One-Pieces and Badass Rebeltography. The rankings are based on hundreds of thousands of views and 71…
div class=”imageleft”a href=”http://www.adrants.com/images/turtle_crossing2.jpg”img alt=”turtle_crossing2.jpg” src=”http://www.adrants.com/images/turtle_crossing2-thumb.jpg” width=”150″ height=”112″ //a/div
It’s very clear change is needed. It’s very clear the changes needed will be very difficult to achieve.
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In order to demonstrate Ariel with a touch of Downy’s specially formulated fragrance of just-washed laundry, and the fact that it lasts for up to 5 days, Saatchi & Saatchi, Dubai created special packages that resembled the fresh produce commonly displayed in supermarket aisles. While doing their weekly groceries, shoppers were surprised to find a new variety of produce: freshly laundered clothing.
Advertising Agency: Saatchi & Saatchi, Dubai, United Arab Emirates
Creative Directors: Maru Kopelowicz, Sion Scott-Wilson
Copywriter: Bianca de Silva
Art Directors: Christopher Jones, Masa Al-Kutobi
Additional credits: Leah Gacal, Jihad Hamza, Joanne Miserandino, Stephane Wahlen, Hamid Naqvi, Heidi Afifi, Sameh Goubran, Muhammed Jifri, Hema Patel
Published: February 2010
Click Image To Enlarge
Advertising Agency: Leo Burnett, Dubai
Executive Creative Director: Malek Ghorayeb
Creative Director: Yayati Godbole
Copywriter: Abraham Varughese
Art Director: Yayati Godbole
Photographer: Tina Patni
Other Credits: Anil Palyekar
Via [Dubai Lynx]
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| THE ORIGINAL? Nissan X-Trail SkiPower – 2005 Source : Cannes Archive Online, Agency : TBWA (unknown country, please help) |
LESS ORIGINAL : Land Rover Defender “go beyond” – 2010 Source : Adsoftheworld Agency : Young & Rubicam (Italy) |
| Pas sûr que les créatifs soient blancs comme neige… quoiqu’il en soit c’est axactement la même “piste” créative! Ça fait froid dans le dos. |
(TrendHunter.com) Jewelry designer Julie Robanos has created a collection of oversize necklaces which take body armor accessories to a new level. Statement jewelry is a trend that continues to grow, and with this collection…
Robinho, Neymar e Ganso ensinam a velocidade do futebol brasileiro para a Nike, em um vídeo-teaser para o aplicativo NikeFootball+ Master Speed.
É uma ferramenta que faz parte do programa de treinamento da marca, que será lançada para iPhone, Android e através do site nikefootball.com.
Vai lá santista, pode se gabar.
Post originalmente publicado no Brainstorm #9
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NEW YORK (AdAge.com) — CBS is hoping to zip up a controversy over two ads featuring pantsless people that aired back-to-back during its broadcast of the Super Bowl. One of the advertisers involved later received free commercial time to make up for it, according to two people with knowledge of the situation. But the other now says it doesn't expect to benefit from a similar arrangement, and is frustrated by that outcome.
Para divulgar a Hora do Planeta da WWF, que acontecerá esse ano no próximo dia 27 de março, a The Viral Factory criou um vídeo que pode ser controlado pela luz da sua sala/quarto ou qualquer local em que você estiver.
Ao apagar a luz, a história no vídeo é diferente do que quando você assiste com tudo aceso. Funciona através da webcam, que identifica a luminosidade do ambiente e altera o filme em tempo real.
Você pode assistir as duas versões no YouTube, mas a brincadeira com o interruptor só funciona no link myearthhour.org/lightsoff.
It is time for agencies to reassert themselves as the brand- and business-building partner they should be. They should be willing to "co-invest" with their clients by putting a portion of their profit at risk because they believe in their creative marketing solutions, and to reverse the commoditization of our industry.
NEW YORK (AdAge.com) — The World Cup may not be a big deal for most U.S. sports fans, but for the barely developed science of cross-platform media measurement, it could turn into the biggest event ever.
(TrendHunter.com) Kasia Struss, who poses in the Atelier Versace Spring 2010 lookbook is one very lucky model. Exuding glamor and luxury, Kasia Struss is draped in the season’s most gorgeous dresses, luminous gowns inspired…
LONDON – News International’s News Group Newspapers, publisher of The Sun and The News of the World, has posted a 10% drop in pre-tax profit to £40.3m for the 52 weeks ended 28 June 2009.
It seems that everyone is prepared to apologize for just about anything, and communications consultants will argue that apologies are the new entry to real dialogue. Jonathan Salem Baskin worries that because we know the vast majority of consumers will tolerate shoddy or inconsistent service, offering an apology in lieu of real, operational behavior is a gift from on high. It's effectively free and we don't really mean it.
div class=”imageleft”a href=”http://www.adrants.com/images/adidas_street_party.jpg”img alt=”adidas_street_party.jpg” src=”http://www.adrants.com/images/adidas_street_party-thumb.jpg” width=”150″ height=”84″ //a/div
David Beckham, Snoop Dogg, Ciara, Whitney Port, Jeremy Scott, Adrienne Bailon, Stan Smith, Franz Beckenbauer and others appear in this Sid Lee produced long form ad for adidas
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(TrendHunter.com) I like shoes, especially sneakers, but I find them to be a little too matchy sometimes. But the Adidas Hide and Seek Stan Smith kicks are here, and they make me want to get a pair and never take them off.…
Google is providing a politically correct way for anyone that desires a way out of China and a potential way in for opportunists. Is it the perfect public relations spin or a legitimate way out?
LONDON – ITV will show the first two England games of the 2010 World Cup in June as well as the opening game between host nation South Africa and Mexico on 11 June.
div class=”imageleft”img alt=”earth_hour_2010.jpg” src=”http://www.adrants.com/images/earth_hour_2010.jpg” width=”150″ height=”97″ //div
The Viral Factory is seeding a video and flash website that aim to call attention to World Wide Fund’s Earth Hour.
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