Hasta La Creative!

Buckling up can save lives. The German Road Safety Organisation (DVW) wants to bring this message home to German car drivers. It has been working towards greater safety and fewer accidents on Germany’s roads for over 85 years. Through its programmes, initiatives and events, the DVW reaches around 2.5 million people a year..

Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director: Niels Alzen
Creative Director: Alexander Hansen
Art Director: Pia Niehues
Copywriter: Leander Schmalfuß
Graphics: Stephanie Blaschk, Sebastian Jahrmarkt
Photographer: Bsmart Stockholm, Johannes Pöttgens
Managing Director: Raphael Brinkert
Management Supervisor: Bastian Kühl
Junior Account Manager: Holger Hansen
Consultant: Jens Lange
Published: January 2010

Un concept des designers Yuan-Hao Hsu et Lin Tzu Hsuan intitulé “Mu Space”, à mi-chemin entre un lecteur mp3 et une chaîne-hifi. Le principe est simple : un objet relaxant sous la forme d’un sac et coussin transportable, disposant d’enceintes stéréo pour s’endormir en musique.

Previously on Fubiz

• Peugeot SR1 Concept
• Physalia Concept
• Eko Light Concept

MINNEAPOLIS (AdAge.com) — DVRs. Mute buttons. PBS. There are a lot of ways viewers seek to avoid commercials. Except, that is, when the commercials are good. Every year people pay the price of a movie ticket to see spots from "The British Television Advertising Awards." And just last night more people aged 18-49 watched CBS's "Super Bowl's Greatest Commercials" than any other show in its time slot.

So you thought the fashion world was this authentic place where real live celebrities just showed up on the side of runways because they wanted to? HA!

NEW YORK (AdAge.com) — Greg Andersen has been named CEO of Bartle Bogle Hegarty, New York, taking the reins from Emma Cookson. Ms. Cookson is moving into the role of chairman and will focus on the shop's $270 million account: General Motors' Cadillac.

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In a friendly little tit for tat (tweet for twat?) exchange between Amber, Mike and iJustine, Heinz is getting the word out about its new individual serving packaging.
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A Nokia está expandindo seu leque de serviços para de fomentar novas oportunidades de entretenimento e conteúdo aos seus clientes. E quem também ganha com isso são os anunciantes.

Conheci hoje um projeto interessante, que promete romper, mais uma vez, as barreiras entre o real e o virtual. Estou falando do serviço Nokia Point & Find, uma combinação de reconhecimento de imagem e tecnologia GPS (Algo muito semelhante ao Google Googles).

Desenvolvido em 2009, o Point & Find começou a ser disponível para download há pouco tempo.

Quando o usuário aponta a câmera de seus celulares para pôsteres e mobiliários urbanos, o aplicativo fornece vários conteúdos sobre o autor da peça. Pegando o exemplo de um pôster de filme, o celular com o aplicativo baixado passa a fornecer trailers, sinopses, fotos e informações adicionais sobre o filme.

Embora o site ofereça uma opção de download para other countries, é mais provável que a utilização do serviço seja mais compatível em regiões como Estados Unidos, Inglaterra e Alemanha (por enquanto!).

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An interesting way to illustrate the gripping power of dish washing gloves.
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With all due respect to "Deal or No Deal" and Larry King, "Extra" is the single most weightless program on television today. By comparison, it makes lite-entertainment doppelganger "Access Hollywood" look like "Frontline Presents: Solzhenitsyn Unbound."

Many creatives are often required to choose between freelancing or pursuing a full-time gig. Over time I've come to realize that people feel certain ways about freelancing, both good and bad.