La marque Samsung et le studio Seymourpowell présentent Aircruise, un concept d’hôtel de luxe entièrement volant. Le tout est propulsé avec du gaz hydrogène, capable de soulever 396 tonnes. Plus d’images et une démonstration en vidéo à découvrir dans la suite.
LONDON – British Airways revenues for April to December 2009, which coincided with it running its first TV advertising for more than two years in the fourth quarter, dropped 12.9% year on year.
LONDON – Kraft Foods is ramping up its digital strategy for its coffee brand Mellow Bird’s, as it launches its first social media campaign.
LONDON – Kraft Foods is ramping up its digital strategy for its coffee brand Mellow Bird’s, as it launches its first social media campaign.
For girls
For boys
A Danish commercial, from Fleggaard, a store in G|ermany, by the border to Denmark.
NEW YORK – AOL chief executive Tim Armstrong has lured David Eun back to the company from Google to be its chief content executive, overseeing the 80-plus sites that now form the backbone of the one-time dial-up internet business.
Spécialisé dans le milieu de la mode, voici l’ensemble du travail du photographe Greg Williams sur son portfolio. Des célébrités, mannequins, et de nombreuses compositions pour le cinéma. Plusieurs exemples sont à découvrir dans la suite.
LONDON – Richard Jacobs, head of radio at WPP’s MediaCom, is to join GMG Radio in the new role of head of commercial strategy on 16 February.
LONDON – BBC One won last night’s 9-10pm ratings battle after ‘Silent Witness’ pulled in 5.7 million viewers to ‘The Bill”s 4 million, according to unofficial overnight figures.
LONDON – Bartle Bogle Hegarty New York has promoted its managing director Greg Andersen to chief executive as part of a restructure of its management lineup.
LONDON – Scandal is all over the papers this morning with MPs being forced to pay back £1m of swindled expenses and The Conservative’s shadow home secretary, Chris Grayling, being accused of using figures “likely to mislead the public”.
LONDON – Toptable, the dining community and online restaurant reservation service, has appointed Carl Lyons as marketing director.
LONDON – Toyota GB has launched its first piece of advertising activity to help reassure consumers, after the company recalled millions of defective vehicles suffering from a faulty accelerator pedal.
LONDON – The departure of Fallon managing director Karina Wilsher and Poke partner Iain Tait for the US, in addition to a new marketing director at Molson Coors, make the headlines as Brand Republic rounds up this week’s people moves in advertising, digital, marketing and media.
British Gas has launched a national advertising campaign today promoting itself as the provider of the “cheapest standard gas and electricity” in the country following yesterday’s price cuts.
LONDON – Facebook has marked its sixth birthday by revealing it has more than doubled its number of users in the last year to 400 million.
Une série qui prend le contrepied des films de cinéma habituel (s’inspirer de la réalité), en faisant pénétrer des éléments de guerre virtuels dans le monde réel. Une commande pour le magazine Amusement sur des photographies de Léo Caillard et une 3D d’Antoine Mairot.
Précedents shootings avec le magazine Amusement sur Fubiz.
In this video, Hondo is seeking 20 people from accross Europe to create a film for Live every litre.
Advertiser: Honda
Agency: Grey
LONDON – Hulu, the US video-on-demand service, has the best ad-delivery system for long form video, according to a study by Publicis Groupe’s trading arm Vivaki.
Challenge: Shockingly introduce the new Toyota Yaris in the male and female youth segment, Hatchback car users.
Idea: Transforming the 3 prinicipal competing models (VW Gol Peugeot 306 and Renault Clio) in the new Toyota Yaris, inviting owners to test drive and challenging them to “change” their cars “old” with the new Yaris.
Strategy: Blankets were used vinyl printed with the design of the new Toyota Yaris, to cover all competing models that were parked in the places most frequented by the target: college parking lots, malls, pubs and nightclubs. When the owner approached the car covered puzzled, appeared a couple of promoters who removed the blanket and handed him a gift (top sun). They had previously placed the invitation to test drive the pilot’s side mirror.
Results: The results showed a 21% of a total of 1.630 contacts for the test drive. 80% of sales to date have been specified in the youth segment.
Advertising Agency: Positivo/Pragma DDB, Peru
Creative Directors / Art Director / Copywriter: César Barrios
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