LONDON – High-profile appointments at BBDO and John Lewis, with equally high-profile departures at Vodafone and LG. Brand Republic rounds up this week’s industry moves in advertising, digital, marketing and media.
Un étonnant travail commissioné pour Computer Arts Magazine, et réalisé par PetPunk : un studio composé de 2 artistes freelance, basé à Vilnius (Andrius Kirvela et Gediminas Siaulys). Une collaboration créative à la fois en design, en animation et en motion.
Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director: Santi Suwanvalaikorn
Art Director: Naree Leungvititgoon
Copywriter: Martin Lee, Santi Suwanvalaikorn
LONDON – Marmite, Unilever’s iconic “love it or hate it” spread, claims it has become the first FMCG brand to allow users to sample a new product, its savoury bar, via Facebook, using ad units.
LONDON – Speculation surrounding Tesco’s plans to sell housing property has been reignited, following The Office of Fair Trading’s call for changes to the law.
LONDON – The Carbon Trust, the not for profit organisation set up by the government to help businesses reduce their carbon emissions, is holding a statutory review of its agency roster.
LONDON – Cadbury’s Dairy Milk is marking Fairtrade Fortnight by releasing a free album with an exclusive track by pop star Paolo Nutini, who appears in a £1m TV campaign created by Fallon.
LONDON – The Observer is to promote its relaunch this Sunday with a TV ad inviting people to “pause, review and reflect” – watch it here.
“Get her back. Kitadol.”
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Francisco Cavada
Art Director: Jorge Muñoz
Art Director: Carlos Carrasco
Copywriter: Fabrizio Baracco, Cristian Martinez
Account Manager: Francisco Cardemil
Advertising Agency: Network BBDO, Johannesburg, South Africa
Executive Creative Director: Rob McLennan
Creative Director: Graeme Jenner
Art Director: Byron Liatos
Copywriter: Tim Beckerling
Art Director: Sean Harrison
Photographer: David Prior
“Come as you are”
Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Stéphane Xiberras
Agency Supervisors: Xavier Royaux, Christophe Defaye, Eugénie Lefebvre
Art Director: Jean-Michel Alirol
Assistant AD: Pierre Boutin
Copywriter: Dominique Marchand
Producer: Murielle Bruneau
Art buying: Stéphanie Giordano
Photographer: Vincent Dixon
(TrendHunter.com) For the day of February 18th, these are the Top 20 trends, which include Suggestively Sexy Lookbooks, Big Screen Cosplay and Elaborately Horrific Makeup. The rankings are based on hundreds of thousands…
Brief: Create attention and interest for the famous Swedish travel agency TICKET as a provider of Last Minute Travel.
Solution: We went for a creative media solution and created an ad were the person in the picture is reading the same magazine that the viewer of the ad is holding. The headline, Last Last Minute Travel, concluded the message.
Advertising Agency: Jung von Matt, Stockholm, Sweden
Creative Director: Johan Jäger
Art Director: Erik Dagnell
Copywriters: Petter Dixelius, Erik Wingfors
Photographer: Sven Prim
Published: February 2010
(TrendHunter.com) Graphic artist Justin van Genderen knows how to turn an everyday image into something truly out of this world.
In his graphic art series called ‘Paint,’ Justin van Genderen takes shots of everyday people…
(TrendHunter.com) These fatty food tattoos are not exactly Weight Watchers-friendly. Ranging from an array of diabetes-causing muses (such as hot dogs, cupcakes and Popeyes), these people sure do have an eclectic sense…
“Great ideas start mini. HP mini notebooks.”
Advertising Agency: Publicis, Gurgaon, India
National Creative Director: Emmanuel Upputuru
Creative Director: Anindya Banerjee
Art Directors: Raylin Valles, Rajit Gupta
Copywriters: Sudhir Das, Binoy S. Sarkar
Illustrators: Rajit Gupta, Raylin Valles
Published: December 2009
Advertising Agency: BETC Euro RSCG, Paris, France
Global Marketing Director: Xavier Peugeot
Global Advertising Director: Olivier Gandolfo
Global Strategy Director: Nathalie Le Maitre
Account Management: Raphael De Andreis, Henri Tripard, Laurent Duvivier, Arnaud Dutant
Creative Directors: Remi Babinet, Anne-cecile Tauleigne
Copywriter: Betc
Art Director: Carole Ser
Print Producer: Agnes Cattelan
Web Supervision: Francois Barral, Samuel Dumas, Perrine Legal
Web Copywriter: Ivan Beczkowski
Web Art Director: Christophe Clapier
“February 14. Valentine’s Day. Glue time is forever”
Advertising Agency: DDB, Lisboa, Portugal
Creative Director: Alexandra Duarte
Art Director: Nuno Gonçalves
Copywriter: Nelson Quadros
Photographer: Pedro Nóbrega / SniperShot
Retouch: SniperShot
NEW YORK (AdAge.com) — With about three months to go before the ad industry's biggest marketplace — upfront ad sales for the coming broadcast TV season — gets underway, CBS Corp.'s chief executive is predicting the company can reel in solid increases in the prices advertisers pay.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
