LONDON – John Lewis Partnership, which includes the eponymous retailer and supermarket chain Waitrose, has announced a record sales performance over the festive period, up 12.7% year-on-year to £500.8m.
A cool video with a rabbit that is focusing on getting healthier for the new year 2010. Advertiser: Innocent Agency: Fallon
Coup de coeur pour cette campagne de publicité, réalisée pour la marque de skate danoise “Alis”. Un conception de l’agence DDB Copenhagen, sur une direction artistique de Mikkel Møller et des photographies de Morten Bengtson. Plus de visuels dans la suite.
En grand format : Alis 1 / Alis 2 / Alis 3
LONDON – Pizza Hut’s marketing director of its UK restaurant arm, Claudia Nicholls-Magielsen, is leaving to take on a senior marketing role at sister company Kentucky Fried Chicken (KFC).
Click Image To Enlarge
Advertising Agency: Paragon Marketing Communications, Kuwait
LONDON – The London Evening Standard is to wait three months to gauge the advertising market, before deciding whether to increase its distribution by up to 800,000 copies.
LONDON – Travelodge, the budget hotel chain, has appointed Rapier to handle its digital advertising business.
LONDON – Investors Chronicle, the weekly financial investment magazine published by the Financial Times, is celebrating its 150th anniversary with a revamp, including a new logo and strapline.
LONDON – The Co-operative Group has launched a multi-million pound advertising campaign to mark the merger of The Co-operative and Somerfield supermarket businesses.
SAN FRANCISCO (AdAge.com) — Apple Computer is jumping on the mobile-advertising bandwagon, snapping up mobile ad network Quattro Wireless in a deal valued between $250 million to $275 million, according to industry executives who have been briefed by bankers.
Wow, awesome, spectacular…. a few words that have been used to describe the movie of the moment – Avatar. I’ve seen it, you’ve probably seen it, and well yeah IMHO it’s deserved of its accolades. But that’s not the point of this post.
(TrendHunter.com) For the day of January 4th, these are the Top 20 trends, which include Shoe-Pant Hybrids, Candid Surfer Inktography and Asymmetrical Pleated Skirts. The rankings are based on hundreds of thousands views…
(TrendHunter.com) We’ve featured the fantastically creative steampunk jewelery by EDM Designs before, but our last feature was prodominently of more masculine-looking accessories. This time around, we’re putting our metaphorical…
(TrendHunter.com) A master at turning ordinary accessories into works of wonder, Lilian Asterifeld has transformed upcycled neckties into pieces like the bedazzled Maria necklace and the upcycled triple ruffle necktie neck…
When the New York Jets announced last week that they would not sell alcohol at their Jan. 3 Sunday night game, Majorska Vodka saw an opening for a major PR coup.
“The Art of Colours. Koleston Hair Colours.”
Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Director(s): Andreas Stalder, Ulf Henniger von Wallersbrunn
Copywriter: Benjamin Merkel
Art Director: Daniela Ewald
Photographer(s): Stock
CCO: Andreas Pauli
AECD: Kerrin Nausch
Entendemos por Branded Content a prática por vincular conteúdos a uma marca (e vice-versa). Uma forma sutil e criativa de cultivar laços entre uma marca e o consumidor.
Não é nenhum segredo que, com a evolução digital, muitas marcas aproveitaram o espaço livre e democrático da internet para espalhar a sua mensagem, dar conselhos e até mesmo medir a reação dos consumidores. Mas em 2009 foi feito ainda mais com Branded Content. Vimos vários exemplos aqui no ADivertido, e segundo o último relatório do Custom Publishing Council (CPC), os gastos com Branded Content duplicaram em 2009.
Falando de Estados Unidos, o gasto total com Branded Content foi, em média, US$ 1,8 milhões por empresa. Pouco mais da metade (51%) foi investido em publicações impressas, 27% em internet e quase 1/4 (22%) em televisão e rádio. A estimativa é que, em 2010, quase 60% das marcas devem duplicar os números de 2009.
O estudo também constatou que:
Estes dados mostram um crescimento substancial desta disciplina. Por quê? Você só precisa refletir sobre o comportamento do consumidor de hoje e entender que ele não quer mais ser incomodado com mensagens interruptivas, por isso opta por um conteúdo mais pertinente e que, em muitas vezes, pode ser assinado por alguma marca. Só depende da agência e do anunciante na hora de interpretar no briefing a demanda por algum tipo de conteúdo capaz de reter a atenção do target. No mais, a criatividade continua sendo o maior e principal ingrediente.
Sendo assim, vou continuar monitorando aquilo que virá com tudo em 2010.
NEW YORK (AdAge.com) — Marc Goldstein is stepping down as North American CEO of WPP's Group M and will be replaced by Rob Norman, CEO of Group M Interaction, effective March 31.
MINNEAPOLIS (AdAge.com) — A rout, which took away any suspense. The Dallas Cowboys and the New York Jets shutting out the Philadelphia Eagles and the Cincinnati Bengals? Well, sure. But the same could be said about the just-completed NFL regular season itself, as the league once again dominated Sunday's grid, while gridiron dominated the fall season's ratings each week.
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| THE ORIGINAL? Diet Pepsi – 2001 Source : CANNES Shortlist Agency : BBDO Bangkok (Thaïland) |
LESS ORIGINAL : KY Lubricant Gel – 2009 Source : Adsoftheworld Agency : Kolle Rebbe Hamburg (Germany) |
| La même idée exploitée par deux produits différents… quelle est la meilleure manière de passer au travers d’un trou de souris? Je donne ma langue au chat! |
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