LONDON – With two of the world’s biggest controllers of information, Google and the Chinese government, on a collision course, Brand Republic asked industry experts to weigh up the reputational pros and cons of the search giant’s decision.
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Director : Kristoff De Prins
Copywriter : Philippe Blondé
Graphic Designer: Wim Sels
Account team: Matthieu De Winter, Dimitri Mundorff, Eveline Vincke
Contacts: Alexandre De Preter, Cédric Donck
LONDON – Robin Auld, sales and marketing director at Domino’s Pizza, plans to leave the country’s largest pizza company after working out his notice period, without a known job to go to.
In this video a mouse is sucked and transformed in a bat by a vacuum cleaner Advertiser: philips
Un concept de packaging très efficace et original pour les sachets de thé. Un design en forme de t-shirts, pendus sur des cintres pour s’adapter parfaitement à l’intérieur d’une tasse. Une idée du créatif Soon Mo Kang. Plus d’images du projet dans la suite.
Dans le même esprit : Origami Tea
(TrendHunter.com) The last time I checked, prison was the last place you wanted to be, let alone the last place you wanted to get a tattoo. But evidently those crazy convicts are rewriting the book of cool, and now eyeball…
(TrendHunter.com) When it comes to my shoe fetish, I admit I was a late bloomer, but that doesn’t mean I can’t fully appreciate lines like the Anastasia Radevich A/W 09-10 collection. Full of otherworldly life and creativity,…
O novo viral da Ray-Ban é agressivo: “Pega uma grana aí, Mathew, e tatue o nosso óculos na sua cara”.
Eu já vi até a Coca-Cola incentivar piercing na língua, mas depois que cansar é só tirar. Já o Mathew, vai ser um outdoor da Ray-Ban ambulante pra sempre.
A mídia espontânea está garantida. O G1 foi um dos que publicou, sem citar a relação da atitude com a marca, é claro.
No Flickr do Mathew tem um álbum de fotos dedicado ao processo. E agora fica assim, ninguém mais vai conseguir conversar com esse cara sem dar risada.
[update] Pra quem está levantando dúvidas sobre ser da Ray-Ban ou não: está no canal da marca no Facebook e no YouTube [/update]
Post originalmente publicado no Brainstorm #9
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NEW YORK (AdAge.com) — KFC pulled an Australian TV spot after Americans who saw it online complained the ad was racist; the U.K. took down posters that offended women; and the founder of the largest media group in Cyprus was killed by a gunman.
A Coca-Cola colocou uma vending machine em um campus universitário que não só oferecia refrigerantes. A marca queria fazer daquele terminal uma “happiness machine” que entregasse doses de felicidade entre os estudantes. Não foi revelado onde nem quando ocorreu esta intervenção da Coca-Cola. O que importa, na verdade, são as chances de viralização deste vídeo e a expectativa imposta para aguardar outras intervenções misteriosas como essa.
:: Via Space Invaders
LONDON – LG Mobile’s sales and marketing director John Barton is leaving the company after five years.
LONDON – Mince pie-munching customers helped Greggs, the high street baker, report a 3.1% year-on-year lift in total sales during the four week Christmas period.
A “teoria da diversão” da Volkswagen inspirou até a Coca-Cola. Não que eles tenham admitido isso, é claro. Mas não é problema.
Até porque eles sempre foram “donos” da felicidade, e tem vários comerciais que mostram isso, só faltava tornar realidade. E é esse o experimento do vídeo abaixo. Uma produção exclusiva para internet, divertida e viral.
Post originalmente publicado no Brainstorm #9
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LONDON – Arsenal Football Club has appointed Angus Kinnear as marketing director, in order to widen the North London club’s reputation and also maximise revenue streams worldwide.
(TrendHunter.com) Now that golf has apparently been inducted into the Olympics as an official sport, I think it’s only fitting that the next logical step is to create the sport of ultimate napping. Think about it; choosing…
LONDON – Confectionery brand Fisherman’s Friends is rolling out a new animated TV campaign featuring its classic fisherman character.
LONDON – Nike Sportswear has launched a free iPhone app, True City, giving access to a live community of “tastemakers” sharing what’s happening in six European cities including London and Berlin.
LONDON – Cashpoint media owner atmAd has appointed James Ellis from CBS Outdoor to the position of account director of national sales to support the growth of atmAd’s business.
In this video you can discover the biggest bra in the world hung on a building Advertiser: LG Agency:Young & Rubicam New York
LONDON – ‘Survivors’ ensured BBC One retained the top spot in the crucial peak time slot last night by drawing in an average of 4.4 million viewers.
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