None of us need data to tell us an idea is rubbish. We're talking about the exercise of compiling research, which then provides us with the necessary assurances we're in the same ballpark as the consumer.
O Google inicia amanhã um teste: aluguel de filmes através do YouTube. Em parceria com o Sundance Film Festival, serã 5 filmes disponíveis para locação até o dia 31 de janeiro: “Bass Ackwards”, “The Cove”, “One Too Many Mornings”, “Homewrecker” e “Children of Invention”.
Cada um dos títulos custará US$ 3.99, cobrado através do Google Checkout, com prazo de 24 horas para ser assistido. Depois disso, a intenção é oferecer o serviço para produtores independentes, para que possam rentabilizar suas obras além das migalhas do AdSense, e claro, atingir no futuro os grandes estúdios de Hollywood.
Esse é o primeiro modelo de negócio do Google não baseado em publicidade. A cobrança por conteúdo on demand começa como um experimento, mas pode representar a entrada da gigante internética em um terreno já disputado pela Apple, Amazon, Netflix e outras.
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
Neste vídeo, uma turista italiana se exalta ao acompanhar um homem que escala a enorme ponte do Brooklyn para se jogar em cima de um Reese’s Peanut Butter Cups gigante. Seria melhor se não houvesse a histeria da mulher com esse sotaque puxado e irritante, mas confesso ter me dado vontade de mergulhar também nesse Reese’s, que é um dos meus chocolates preferidos.
Como podemos ver, ainda tem muitas marcas apostando nesses “virais” de enredo mirabolante e produções “fakes”. Na minha opinião,”viral” bom mesmo é o da Coca-Cola.
E por falar no último “viral” da Coca-Cola, o seu departamento de marketing está comemorando os bons resultados do “Happiness Machine“. Na primeira 24 horas, o vídeo obteve cerca de 712 mil visualizações.
(TrendHunter.com) After all the Photoshop controversy that’s been going on lately, it’s about time that proportion-changing photo manipulation become less sinister and more amusing. Zink Magazine’s ‘Get in Shape’ editorial…
Diverse audiences often have an interest in what's going on within and beyond America's borders. But pickin's are slim when it comes to media (and marketing) sources that reflect a diverse and informed balance of the joys as well as the pains touching communities locally, nationally and internationally.
Voici une magnifique série par la photographe allemande Anna Peisl, autour d’une boîte fermée et sobrement intitulée “White Box”. Un travail sur le blanc, la perspective et les différentes réactions des modèles ou mannequins dans cet espace. A découvrir en entier dans la suite.
E a Bud Light segue com sua campanha focada no drinkabillity. Conceitualmente lembra muito o apelo usado pela cerveja Sol no seu lançamento aqui no Brasil. Alguém lembra do “Nem forte, nem fraca. No ponto?”
Bom, na campanha da Bud e em inglês virou “Not too heavy, not too light. Bud Light. The difference is drinkabillity.” Coincidências a parte, a campanha é muito bacana como via de regra são todas as de Bud.
O recurso aqui é levar as últimas consequências o que seria o “too heavy” e o “too light” em situações corriqueiras. Diverte. Criação da DDB Chicago.
| The Arrival
| Pillow Fight
| Paintball
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
div class=”imageleft”a href=”http://www.adrants.com/images/epic_party_asw10.JPG”img alt=”epic_party_asw10.JPG” src=”http://www.adrants.com/images/epic_party_asw10-thumb.JPG” width=”150″ height=”181″ //a/div
On Monday night at Affiliate Summit in Las Vegas there were no less than five parties. And one had a live chicken running around but we’ll get to that in a minute.
pa href=”http://feedads.g.doubleclick.net/~a/vXNFiy4plTA2YiyNia6_k57fTVM/0/da”img src=”http://feedads.g.doubleclick.net/~a/vXNFiy4plTA2YiyNia6_k57fTVM/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/vXNFiy4plTA2YiyNia6_k57fTVM/1/da”img src=”http://feedads.g.doubleclick.net/~a/vXNFiy4plTA2YiyNia6_k57fTVM/1/di” border=”0″ ismap=”true”/img/a/p
 |
 |
| THE ORIGINAL? laissepasfairelespervers.com – 2006 “Don’t let the unrighteous do” Source : Cart’Com Freecard, AdForum Agency : Ebb & Flow (France) |
LESS ORIGINAL : Casa Do Menor “Set the kids free from abuse and violence” – 2010 Source : Adsoftheworld Agency : Mc Cann Erickson (Spain) |
| Ça n’est pas une copie? Levez la main droite, et dites “je le jure!”… en tout cas niveau ressemblance, c’est carrément du cousu main! |
LONDON – Fage, the global food manufacturer, has handed its £5m media planning and buying account for its Total Greek Yoghurt’s brand to Total Media and its ad account to Creative Orchestra.
Mais um Axe argentino, criado pela Ponce Buenos Aires e produzido pela Furlined e Soft Citizen. O filme apresenta o novo Axe Twist, uma fragrância que muda durante o dia.
O robô é trabalho de efeitos realizado pela The Mill. Diverte.
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
LONDON – The BBC’s current websites do not compete with regional publishers’ websites and will not become more localised in the future, according to Helen Boaden, director of BBC News, today.
LONDON – Apple’s lawyers have contacted a Silicon Valley blog that was offering money for pictures or video of its tablet computer, which is expected to be unveiled to the world on 27 January.
WTF with twitter today? When you refresh your page, you number of following and followers are reduced to 0 and go up and so on… check that
div class=”imageleft”a href=”http://www.adrants.com/images/doubleplay_asw10.JPG”img alt=”doubleplay_asw10.JPG” src=”http://www.adrants.com/images/doubleplay_asw10-thumb.JPG” width=”150″ height=”160″ //a/div
On Sunday night at Affiliate Summit West in Las Vegas the Palms was where all the party action was.
pa href=”http://feedads.g.doubleclick.net/~a/hEWxl-OnihNwbtpl0s9ZWrxGX7E/0/da”img src=”http://feedads.g.doubleclick.net/~a/hEWxl-OnihNwbtpl0s9ZWrxGX7E/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/hEWxl-OnihNwbtpl0s9ZWrxGX7E/1/da”img src=”http://feedads.g.doubleclick.net/~a/hEWxl-OnihNwbtpl0s9ZWrxGX7E/1/di” border=”0″ ismap=”true”/img/a/p
div class=”imageleft”a href=”http://www.adrants.com/images/doubleplay_asw10.JPG”img alt=”doubleplay_asw10.JPG” src=”http://www.adrants.com/images/doubleplay_asw10-thumb.JPG” width=”150″ height=”160″ //a/div
On Sunday night at Affiliate Summit West in Las Vegas the Palms was where all the party action was.
pa href=”http://feedads.g.doubleclick.net/~a/fVrageaG5JnU2osH9NGpQD7bnZA/0/da”img src=”http://feedads.g.doubleclick.net/~a/fVrageaG5JnU2osH9NGpQD7bnZA/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/fVrageaG5JnU2osH9NGpQD7bnZA/1/da”img src=”http://feedads.g.doubleclick.net/~a/fVrageaG5JnU2osH9NGpQD7bnZA/1/di” border=”0″ ismap=”true”/img/a/p
Fox's new "Human Target" doesn't seek to redefine a genre, create indelible characters or employ inventive narrative devices. It doesn't construct elaborate mythologies or tantalize with clever wordplay. Instead, it presents 44 minutes of froth and practically orders viewers to put their brains on hiatus for the duration.
LONDON – Recently rebranded data company Transactis has hired former Experian commercial director Peter Thompson in the same role.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
