MINNEAPOLIS (AdAge.com) — President Obama's troop surge announcement was met with a commensurate viewing surge, as 40.8 million Americans watched the president present his revised Afghan war strategy. Carried live on 10 networks, the speech reached 27% more people than his last prime-time appearance, when he addressed a joint session of Congress on Sept. 9.
Art Home is an art installation, dramatically sited atop the Palais de Tokyo in Paris. It's a place where food meets architecture meets design meets brand — and all of it extends via social media afterward.
(TrendHunter.com) The much anticipated 2009 Victoria’s Secret Fashion Show finally aired, but it wasn’t all angel wings and g-strings. This year the show included some peculiar additions — including what looked like asymmetrical…
Me diverti com o filme novo da embalagem de 1 litro para Skol.
Publicidade ‘tradiça’ das boas.
De acordo com o post da Lalai, o filme estréia hoje no intervalo do Jô, mas já está disponível no YouTube desde cedo.
Criação da F/Nazca.
Post originalmente publicado no Brainstorm #9
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About a year ago, the economic maelstrom hit the Boston advertising community, and hundreds of people got laid off from the big shops. You could feel the crisis in the air. Amidst all this chaos, we met a talented copywriter named Erik Proulx, who joined PJA as a freelancer.
Um formato de mídia novo na web, que não enche o saco e é divertido, acabou de ir ao ar pelas mãos da Almap BBDO.
O VH1 Players, criado para o canal VH1 – da MTV Networks, são skins que o usuário usa para cobrir o modelo básico de player do Youtube e de outros portais.
Você pode escolher um dos players no site da VH1, copiar e colar ali mesmo a url de um vídeo que gosta do Youtube e depois aplicar no seu blog ou página pessoal.
O usuário ganha um Michael Jackson dançando guitarra, ou um Angus Young tocando guitarra, ou uma língua do Gene Simons esticando a língua até o vídeo acabar.
O VH1 ganha uma imagem descolada e mídia de graça, muito cool, mensurável e nada intrusiva. Sem contar que os caras acabaram criando um formato comercial novo para a MTV. Tá bom ou quer mais?
NEW YORK (AdAge.com) — How do you improve on a successful and widely downloaded mobile app that users are willing to shell out a buck for? If you're Kraft Foods, you release a new version containing enhancements suggested by your users and take the long-view of applications as a customer-engagement tool.
Une campagne très réussie à l’approche de Noël pour le leader mondial des enchères sur Internet Ebay. Une baseline percutante “Christmas is happening” avec les présents achetés sur le site. Un travail de l’agence BETC Euro RSCG Paris, sur des photographies de Grégoire Alexandre.
South Korean holding company Chiel Worldwide has taken a majority stake in The Barbarian Group, the Boston-based digital shop first known for its work on Subservient Chicken and, most recently, its augmented reality issue of Esquire.
Did you know testosterone levels in men dropped 1.2 percent per year, or about 17 percent overall between 1987 and 2004?
(TrendHunter.com) New Moms and Dads everywhere should check out this countdown of our top articles and trends for babies, kids and expecting mothers.
This countdown features the top trends in the last year based on TrendHunter.com…
Para quem acha que o Twitter é a nova cocada preta da internet, o jogo de Facebook Farmville contabiliza 69 milhões de usuários, bem mais do que as estimativas de usuários microblog da baleia.
Post originalmente publicado no Brainstorm #9
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In this unendorsed campaign for World AIDS Day some real pricks call attention to the needs of Africa’s children.
Aw, how cute. And so rude!
Really cool animation in stop motion with video game fighters. More on Animotions. by Mathieu Binoche
In this amazing viral video, the Prestwich Crew from TGI Friday is innovating with new cocktail tricks! Advertiser: TGI Friday
The work, described as “the first-ever ‘digital standalone,'” was created by Mediaedge:cia and the Figaro Group.
NEW YORK (AdAge.com) — Time Inc.'s Sports Illustrated is developing a tricked-out digital version of itself designed for display on the tablet computers that print publishers, among others, hope and believe will arrive next year.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
