Hasta La Creative!

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Director: Dr. Stephan Vogel, Christian Mommertz
Copywriter: Sabina Hesse, Albert S. Chan
Art Director: Sabina Hesse, Albert S. Chan
Photographer: Jo Bacherl
Illustrator: Painter: Remus Grecu
Art Buying: Valerie Opitz

Google’s version of real-time search was unveiled today, where ‘live’ search results are displayed via AJAX on the search results page.
At first glance, it’s a pretty nice execution, blending real-time with relevance, rather than just real-time, which is the focus of all new social/real-time search engines.

It looks like the real-time results are surfaced when real-time […]

Google has launched a new effort to send window decals to over 100,000 local businesses in the U.S. that have been the most sought out and researched on Google.com and Google Maps.

Show the benefits of the product in a creative manner, in order to attract attention on the special product placement in the supermarkets. Making the Ajax Glass effect clear for everybody. In order to do so, they used the entrance doors in the supermarkets, modified to look like they’re dusty. When the doors were closed you could not see anything, just a blurred image. When the doors opened two big squeegee “cleaned” the window, leaving a crystal clear view of the supermarket interior.

Advertising Agency: Tempo Advertising, Bucharest, Romania
Creative Directors: Adrian Preda; Bogdan Costin
Art Director: Dan Costea
Copywriter: Alina Rosioreanu
Additional credits: Danieala Munteanu, Diana Stancu
Released: November 2009

Advertising Agency: DDB, Stockholm, Sweden
Creative Director(s): Andreas Dahlqvist
Copywriter(s): Magnus Jakobsson
Art Director(s): Fredrik Simonsson
Other(s): Account Manager – Daniel Sundin, Account Supervisor – Johan Östlund, Graphic Designer – Leif Blondell

MINNEAPOLIS (AdAge.com) — Football would never be as ubiquitous without its ability to span generations, from grandpas to Pop Warner league kids, as well as gender. But it still has a majority male viewership base, and no doubt there were more than a few desperate housewives after days of football, which followed the big Turkey Day weekend of pigskin. So maybe it's not a surprise that ABC's "Desperate Housewives" (4.8/11) had its second highest rating of the season.

In a small number of firms we find customer intelligence elevated into a strategic command center for the business. What defines these firms? They treat customer data as a strategic asset, put the customer at the center of all decision making and use data-driven insight to tailor all customer communications.

Simplesmente não dá para falar nada sem estragar o lance todo. Mas só de estar aqui, você já deve imaginar se tratar de uma iniciativa publicitária.

Dá pra dizer que é do Discovery Channel, que capturou no Google Earth um monte de tubarões nadando próximos aos frequentadores de uma praia australiana. Vê lá.

| Dica do @pedroporto

Post originalmente publicado no Brainstorm #9
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LOS ANGELES (AdAge.com) — Here's one News Corp. vet who won't be joining the newly merged Comcast-NBC Universal anytime soon. Peter Liguori, who served as Fox's co-head of programming until last March, has joined Discovery Communications as its new chief operating officer, maintaining dual residences in Los Angeles and, eventually, in Discovery's headquarters in Silver Spring, Md., reporting to CEO David Zaslav.

(TrendHunter.com) If your caboose needs a boost and you’re daring enough to channel your inner burlesque girl, these ruffled Jasmine sidetie panties are just the thing for you.

The cabaret lingerie was created by Angela…