NEW YORK (AdAge.com) — In October Procter & Gamble debuted "De Moda," a U.S. Hispanic version of "The Thread," both designed to showcase about half a dozen P&G brands over 26 episodes for "De Moda" and more for "The Thread," which started a year earlier.
LONDON (AdAge.com) — The Tories have been dogged for decades by the memory of Margaret Thatcher, burdened by the image of a party that appeals to older people who live outside of major cities and dislike change. But the current leader, David Cameron, has successfully thrown off this image to present himself as a modern and trustworthy future prime minister. So how have the Tories pulled it off?
BATAVIA, Ohio (AdAge.com) — Emerging value brand Eyes Lips Face (E.L.F.) has made social media the centerpiece of its marketing, which still includes no traditional media budget even after it expanded nationally into Target stores in October.
CHICAGO (AdAge.com) — Here's an intersection of social media and marketing you may not have considered: connecting adoptive parents with birth mothers.
NEW YORK (AdAge.com) — Viral-video marketing, as it's traditionally been defined — create a cute, funny, breathtaking or unexpected piece of content, seed it in the right places, and watch users pass it along — has developed into a legitimate form of marketing. But what if marketers' fixation on all things viral is leading them to neglect other valuable and more consistently successful online-video strategies?
NEW YORK (AdAge.com) — After losing a third of their ad pages so far this year, two of the big three business magazines that have survived and thrived for decades spent the month either cutting staff or issues.
Mise à jour des travaux et du portfolio du photographe français de mode internationale : Bruno Dayan. Des collaborations avec des grandes marques comme Yves Saint Laurent ou Louis Vuitton, et un shooting avec l’actrice française Marion Cotillard pour le magazine Madame Figaro.
Déja présenté en février 2008 sur Fubiz.
(TrendHunter.com) Dutch artist Anne Smolders has elegantly recreated the seven sins in her photographic series of Modern Sinners. Each photograph focuses on one of the sins, with perfectly coifed models styled in paper…
Une campagne intéressante pour la marque Mercedez-Benz autour du terme “Fin” du cinéma, décliné en trois langues. Une baseline “Navigation and entertainment in one” imaginée par l’agence de publicité autrichienne Jung von Matt, sur des photographies de Jork Weismann.
The new Real TV show named perfect catch will start tonight… Here is the video trailer. In the meantime you can enjoy the sexy photos of Agne Motiejunaite, Barney Addison, Penny Tregear, Paul Hepplewhite, Xarah Xavier, Fabien Hueso, Lachlan Wortman.
(TrendHunter.com) Model Constance Jablonski in Harper’s Bazaar Russia plays the role of a mischievous, macaron-eating, spoiled little rich girl. The editorial appears in the magazine’s November 2009 issue, for which Jablonski…
DJ Medhi dans cette video nous parle des jeunes artistes et de la technologie… Advertiser: Intel
(TrendHunter.com) Trend Hunter has featured the growing phenomenon of pole dancing for months, and ‘Brass Ovaries’ by Celesta Danger showcases the athleticism involved in this exotic sport. The ‘Brass Ovaries’ photo shoot…
“Proud supporter of Canada’s national pastime.”
Advertising Agency: BBDO, Toronto, Canada
Creative Directors: Ian MacKellar, Peter Ignazi, Carlos Moreno
Art Director: Linda Carte
Copywriter: Rachel Abrams
Photographer: Shanghoon, Westside Studios
Published: April 2009
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