Nov
02
Tories Try Marketing to Shake Stodgy Image
Posted in: Uncategorized
LONDON (AdAge.com) — The Tories have been dogged for decades by the memory of Margaret Thatcher, burdened by the image of a party that appeals to older people who live outside of major cities and dislike change. But the current leader, David Cameron, has successfully thrown off this image to present himself as a modern and trustworthy future prime minister. So how have the Tories pulled it off?
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