How Online Video Can Benefit Brands When It Comes to Search


NEW YORK (AdAge.com) — Viral-video marketing, as it's traditionally been defined — create a cute, funny, breathtaking or unexpected piece of content, seed it in the right places, and watch users pass it along — has developed into a legitimate form of marketing. But what if marketers' fixation on all things viral is leading them to neglect other valuable and more consistently successful online-video strategies?

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