Hasta La Creative!

LONDON – Potential buyers are lining up to view database giant InfoGroup, owners of B2B data specialists InfoUSA and InfoUK, according to US media reports.

LONDON – A new direct marketing campaign for Hyundai, one of the UK’s best selling car makers, encourages recipients to determine what’s important to them when choosing a car, using a branded highlighter pen.

Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume-Ulrich Chifflot
Art Director: Aurore De Sousa
Copywriter: Caroline Laumont
Director: Julian Attard
Production Company: U-Lab

LONDON – Coty, the international cosmetics company, has retained JWT to handle the £70 million global advertising account for its Rimmel London range.

Caitlin Worthington est une photographe australienne spécialiste de portraits commerciaux et d’arts graphiques. Elle a débutée dans le monde de la photo depuis l’âge de 15 ans. Un exemple avec cette galerie : Colour, et plusieurs clichés sont également disponible dans la suite.

Plus d’images dans la galerie / Portfolio de Caitlin Worthington

Previously on Fubiz

• Saint-Étienne Collection
• Land of Talk – It’s Okay
• Ibai Acevedo

Hora de atualizar o benchmark, pois o “boom” dos aplicativos está só começando.

Muitos exemplos vocês já viram aqui no blog. São marcas de todos os setores e com as mais diferentes filosofias. Não importa, todo mundo quer marcar presença no mobile.

Em busca de sua maior integração com os meios digitais, a mundialmente respeitada revista de economia e negócios, The Economist, anunciou que vai lançar seu primeiro aplicativo de iPhone.

O aplicativo, voltado exclusivamente para estudantes, permitirá baixar o ranking anual de cursos de MBA internacionais do The Economist, e cruzar dados para encontrar o melhor curso adaptado às suas exigências pessoais.

Diferente da grande maioria dos aplicativos desenvolvidos para veículos de comunicação e notícias, este, do The Economist, não será contextualizado em cima de uma plataforma móvel de notícias RSS.

Por falar nisso, a crescente tendência de ler notícias em gadgets foi tema da 7ª Conferência de Publicações Digitais da WAN/IFRA (Associação Mundial de Jornais e Empresas de Conteúdo), na quarta-feira, dia 4, em Barcelona.

A presidente da companhia inglesa Stradbroke Advisors Investments (especializada em startup de empresas virtuais na Europa), Inmaculada Martinez, esquentou o debate. Ela acredita que o iPhone vencerá a disputa com o novo Kindle da Amazon na difusão de conteúdos jornalísticos porque simplesmente as pessoas não querem mais um gadget. Eu acho que ainda é muito cedo para falar alguma coisa neste nível. Mas, na minha humilde opinião, acho que os smartphones ainda são os melhores meios para se atualizar quando estamos longe de um computador.

:: Via Revolution Magazine e Link.

NEW YORK (AdAge.com) — Dianne Richter, an ad agency veteran who's clocked time in the broadcast departments of shops such as JWT, Y&R and Saatchi & Saatchi, found herself on a nightmare of a commercial shoot a few years ago. While driving to location, police had blocked the production team's route for several hours after a suicide jumper perched himself on a bridge. Quick thinking saved the commercial, but those last-minute changes came at a steep cost to the client. Now broader protections for shoots are being offered under recent changes in the U.S. insurance market.

LONDON – Vertu, the luxury mobile phone brand, has appointed Black Sun in a CRM drive to boost the value of its customer base.

Will the skillful use of TGIF — Twitter, Google, the internet and Facebook — make you a good marketing manager? I think not. TGIF is only half the story.

The videos were made to promote the Samsung sponsorship of the Vancouver 2010 Winter Games. They represent two astonishing warming performances recorded in Vancouver last month.
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