LONDON – ITV has said it welcomes today’s announcement that the Department of Culture, Media and Sport is to begin public consultation on the introduction of product placement for the UK media industry.
LONDON – Barclaycard has hired Iris as its lead direct marketing agency in the UK.
Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Stefan Schulte
Creative Directors: Tim Stübane, Birgit van den Valentyn
Art Directors: René Gebhardt, Björn Kernspeckt
Graphic Designer: Peter Schönherr
Art Buyer: Kerstin Kraus
Photographer: Mikael Strinnhed
In this video a couple is kissing and can’t be stop! Advertiser: Topline Kiss Gum for Kissing Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Apart from the photo usage rights issue which Adland covers here, is it really any wonder a witty wannabe designer at an outdoor company selected a picture of Paris Hilton and slapped the word “vacant” underneath her to promote the fact the billboard is available?
LONDON – Wieden & Kennedy London today launched a range of jewellery based on graphical data such as the graph for gold prices since 1979.
LONDON – Wieden & Kennedy London today launched a range of jewellery based on graphical data such as the graph for gold prices since 1979.
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| THE ORIGINAL? Mc Donald’s restaurant “Now with internet” – 2006 Source : Agency’s website Agency : RT&A (Mexico) |
LESS ORIGINAL : Mc Donald’s “love free wi-fi” – 2009 Source : Adsoftheworld, Fubiz Agency : DDB Sydney (Australia) |
| Une idée dans “l’air” du temps? Visiblement elle est aussi bien captée de part et d’autre de la planète. Mention spéciale à Mc Do qui a payé deux agences pour la même idée… |
LONDON – Digital marketers and agencies will be gathering in central London on Wednesday for the IAB’s annual Engage conference, which this year adopts the theme of ‘brand fitness’.
The problem with experts is that they can only really tell you how it has always been done. They can tell you what has worked and hasn't worked. But the funny thing about experts, the thing they don't teach you in grad school, is that experts are looking in the wrong darn direction. They spend life looking backward instead of forward, which makes it awfully hard to find a new direction or uncover an unconventional opportunity.
LONDON – More than one in three of British people believe the economy will improve over the next six months, claims new research.
Para marcar o patrocínio dos Jogos Olímpicos de Inverno 2010, em Vancouver, no Canadá, a Samsung criou uma ação chamada Mobile Explorers. O objetivo é incentivar as pessoas a registrarem momentos “wow” com seus celulares. Os vídeos mais votados ganham viagem com tudo pago para as Olimpíadas no ano que vem.
E para chamar atenção para a promoção, dois vídeos criados pela The Viral Factory mostram o que seria bons exemplos de momentos “wow”. Longe de ser genial, apesar de curioso, mas mantém a consistência da Samsung na produção de vídeos para internet.
Post originalmente publicado no Brainstorm #9
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LONDON – Unilever has appointed DDB London to the global ad account for margarine brands Flora and Becel, following a two-way pitch against incumbent Bartle Bogle Hegarty (BBH).
NEW YORK – Electronic Arts has Acquired social networking games firm Playfish, which has developed games for Facebook and MySpace, for as much as $400m.
Retour sur ce court-métrage d’animation réalisé grâce à une collaboration entre le studio PostPanic, Martijn Hogenkamp et l’agence japonaise Tokyoplastic. Une mise en scène des Cortez Brothers, personnages inspirés de la chaussure Nike Cortez créée en 1972.
LONDON – Five has been criticised by Ofcom for the use of offensive language in its Farmer Wants a Wife reality show.
LONDON – It turns out that spending all that time playing games on Facebook is worth something after all; at least to EA. The games giant today splashed out up to $400 million on Playfish, the company behind many of the games that have taken off virally on Facebook, MySpace and Bebo.
LONDON – ComScore, which missed out on a contract to help set up the online industry’s equivalent of the TV BARB ratings system, has started to roll out a rival offering.
(TrendHunter.com) People on Public Transit shows the best part about taking public transit: the other people who ride it with you. You know what I am talking about, those who think it is appropriate to weight lift at the…
LONDON – The Government has launched a public consultation into whether to allow product placement on UK television.
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