CHICAGO (AdAge.com) — Belvedere Vodka, owned by luxury conglomerate LVMH, is the latest in a growing line of spirits brands to look for a new agency and fresh messaging amid a recession that has jolted the image-obsessed category. The premium vodka brand has shifted its creative-advertising account to Arnell Group.
Un film très réussi réalisé par le studio anglais DuckEye et imaginé pour la compagnie de danse Rambert, sur une chorégraphie d’Alexander Whitley et une musique de Guy Connelly. Le tout shooté au Canon 5D MKII. A découvrir dans la suite de l’article.
Have a look on what happens in Vancouver!!! The Gap shop and the cars in the street are upside down. Advertiser: Gap
Second-largest gourmet coffeehouse retailer and one of the thorns in Starbucks’ side, Caribou Coffee is rolling out their first TV from Colle+McVoy below. Get Real covers on the chain’s focus on handcrafted drinks.
Like others, advertisers and charities are trying to tap the power of new media as a way to attract interest, build communities, disseminate information, interact more directly with their audiences and drive action. But much of what they are doing gets lost among the thousands of competing marketing messages directed at consumers daily. To break out of the clutter, GamesThatGive, an online startup, offers casual games people can play for free and also raise money for charities.
LONDON – Marmite is asking consumers to create an extra-strong variant of the brand.
A agência Digitas apresentou nesta manhã um aplicativo interativo criado para a famosa marca de detergentes Tide,
da P&G.
O aplicativo gratuito para iPhone e iPod Touch permite encontrar e compartilhar instruções de limpeza, super úteis não só para donas de casa. Com o Tide Stain Brain, os usuários podem compartilhar instantaneamente seus próprios truques e dicas dentro do aplicativo. São mais de 20 tipos de manchas diferentes. Ainda é possível se conectar com outros usuários e navegar por páginas de produtos para encontrar informações adicionais, localizadores de lojas e lavanderias credenciadas da Tide. O aplicativo também está disponível para desktop, aqui.
:: Via TechnoGadge
Brian on Idaho Ad Agencies points out a new campaign for pre-sliced RoastWorks veggies from Stoltz Marketing Group.(HEY, it’s not just about BBDO around here, freaks.)
(TrendHunter.com) There are tons of different blogs on the Internet; most of them revolve around the emotions of pre-teens or vampire novel-obsessed moms. But the Daily Nail is 100% original, and 100% awesome.
Basically,…
by Jeff Louis
Standing out from the crowd is what advertising is all about. In a world of “me-too” products and services, how can we lift our product, our brand, above the throng? Strategy? Creativity? A great tagline or goofy jingle? Maybe. Although there’s never a guarantee, one way to stand out is to cut across the grain; if everyone is moving in one direction, move in the opposite.
It’s a risky strategy that, if executed properly, can pay off in the long run. So, while Apple and the iPhone zombies have everyone working on applications for every possible situation, the Florida Keys has come up with a campaign saying that no app will ever compare to the Florida Keys.
And they’re right, at least as far as I’m concerned. While many of us get all wired by the exciting technology available, scrambling to have the latest and greatest, there are better, more exciting things in the world. The TV campaign, produced by Tinsley Advertising, makes sure to point this out, capitalizing on the reality that life is lived outside your smartphone, and compared to your phone, real experiences are much more invigorating. Tinsley’s creative director stated:
“Everyone is hammering the new apps and technology and preaching technology as an escape.” He continues, “What we really wanted to do was position the Keys as an alternative with ‘real’ experiences. “We want to communicate that there is no app or substitute for the wonderful, unique vacation experiences you get in the Florida Keys.”
The commercials, available on YouTube or the Florida Key’s website, are slated to begin in January on both broadcast and cable. Available now on the Florida Keys website and YouTube, the 30-second promos sound a bit similar to the Apple spots. But, in message and scope, they’re very different. As a finger pulls a beautiful beach shot across the screen, mimicking a touch screen phone or computer, a voice-over in the background states the message: “There is no app for this.”
Real experiences are always worth more.
The following isn't a tribute. It isn't done ironically. It's simply a commercial for Frankie and Johnny's Furniture in New Orleans. Even better? You can OWN this spot. That's right. WYES in New Orleans is selling a DVD called "Stay Tuned — New Orleans Classic TV Commercials."
LONDON – Nickelodeon, the children’s TV network, is celebrating the culmination of its cartoon SpongeBob SquarePants’ 10th year with an Indian-themed two-minute version and an ad, dubbed Bollywood Bob.
NEW YORK (AdAge.com) — WPP's Mediaedge:cia has retained traditional and digital media-planning and -buying duties in the U.S. for Ikea as part of the retailer's global media review, beating out independent Horizon Media, according to the marketer. The account is worth nearly $90 million.
LONDON – Defying the economic gloom, a new investment network founded by former staff from the likes of Google, DoubleClick and Yahoo! is on the hunt for digital media start-ups in which to invest.
LONDON – Cosmopolitan.co.uk posted a monthly unique user figure of nearly half a million in September – an uplift of more than 60,000 on the year, according to ABCe.
LONDON – MEN Media, publisher of the Manchester Evening News, has launched a free MEN application for the Apple iPhone.
(TrendHunter.com) Trend Hunter has had its fair share of body paint and liquidified doses, but I have to say that the work of Gabriel Wickbold is something else entirely. Using exuberant amounts of neon paints as his main…
NEW YORK (AdAge.com) — Bloomberg is not responsible for paying the severance packages of the BusinessWeek staff that are let go, The Business Insider has learned from one familiar with the deal.
LONDON – If you want to follow Brand Republic and our sister sites on Twitter this is the place to find all the relevant account names and the low down of what kind of tweets you will be getting.
LONDON – Fashion retailer ASOS has relaunched its community section after gathering ideas from its hardcore fans.
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