Hasta La Creative!

LONDON – The Press Association has signed a deal with the London Evening Standard to provide video to its website, Standard.co.uk.

NEW YORK (AdAge.com) — Putting a humanitarian spin on his remarks to an ANA audience, Wal-Mart CMO Stephen Quinn defended his company's massive expansion of is private-label brands. Earlier this year, the retail giant sparked a controversy in the food marketing industry when it unveiled a revamped "Great Value" brand line that includes more than 5,000 items in 100 grocery categories. Mr. Quinn said the effort was rooted in the company's desire to help customers who couldn't otherwise afford adequate food for their families.

LONDON – A new research tool is being launched with the claim that it will be able to detect the next Cadbury gorilla or meerkat success story by asking consumers to rate their emotional reaction to an ad.

The new store of Ikea in Malmo (Sweden) has open a facebook account with pitures of Ikea product to win. The facebook users were asked to tag themselves in the picture + add a comment to explain why thy wanted this product. A nice idea to generate viral activity through their friend’s streams. […]

What would be the world if Berlusconi was god? Advertiser: Le Monde magazine Agency: Publicis Conceil, Paris, France Chief Creative Officer: Olivier Altmann Copywriter:Thierry Lebec Art Director: Bénédicte Potel

Achei muito legal essa outra iniciativa da Daffy’s. Aliás, a varejista norte-americana começou a priorizar muito uma comunicação mais inovadora e menos tradicional. Quem não se lembra da surpresa ocasionada por uma performance de 3 minutos na qual 10 bailarinos interagiam com um comercial da marca no cinema?

A varejista, que é focada em consumidores da classe média norte-americana, decidiu lançar um serviço chamado Truck Tracker. O serviço virtual permite saber quando as novas coleções e materiais chegarão às lojas. Os clientes podem acompanhar o trajeto dos caminhões da Daffy’s pelo site ou através de um perfil especial no Twitter, que é atualizado automaticamente toda vez que um caminhão chega em alguma das centenas de lojas Daffy’s espalhadas pelos Estados Unidos.

LONDON – Samsung Electronics UK has appointed Kelly Brittain to the new role of senior campaign planning manager.

Sunday night one man has delivered to my house 2 TV Dinner de luxe boxes as seen below. In these boxes I had a lovely meal including pork rilletes, coq au vin and profiteroles + a Stella Beer obviously as this operation was from Stella Artois to announce the launch of their viral campaign on […]

De très belles images du moderne opéra temporaire pour le festival du Munich en 2010. Un design et une architecture par le studio autrichien Coop Himmelb(l)au. Une capacité de 300 visiteurs ainsi qu’une scène adaptable en fonction des événements. Plus d’images dans la suite.

Previously on Fubiz

• Metro Short Film Festival
• Offf 2010 Paris
• Playground Festival

LONDON – Spotify is now available on a number of new smartphones, including some Nokia models, after the music streaming company launched a Symbian mobile app.