Advertising Agency: Impact BBDO, Riyadh
Production House: City Films
Creative Director: Ahmad Beck
Art director: Ahmad Beck
Account Manager: Mohammad Jabri
Director: Alain Sauma
DOP: Eve Sehnawi
CHICAGO (AdAge.com) — Burger King unveiled a store design called "20/20" in Amsterdam's Schiphol Airport today, a high-ticket renovation project geared at building sales per store, and creating a casual dining experience.
NEW YORK (AdAge.com) — CBS is close to selling out approximately 80% of its ad inventory for Super Bowl XLIV, according to a person familiar with the situation, a sign that the sports-advertising marketplace may be recovering more quickly than other TV venues.
The AdColor Industry Coalition held its annual 2009 AdColor Awards show in Phoenix, Ariz., this past Sunday. The event kicked off the Association of National Advertisers' Multicultural Marketing & Diversity Conference.
NEW YORK (AdAge.com) — Skype has awarded its $80 million global advertising business to a trio of Omnicom Group agencies: TBWA, London, Rapp and Wolff Olins.
The Michelin Man is getting a makeover. He’s transforming into a “tire-chucking superhero.” OK, then.
Découverte de l’excellent travail du photographe Angus Rowe MacPherson basé à Toronto depuis 2004. De nombreux clichés commisionnés pour la publicité ou des clients comme Hyundai, Wrigley et Scotiabank. Plusieurs exemples de son talent dans la suite.
Como já tinha avisado no Twitter, ontem foi a estreia da minha coluna no Notícias MTV. A cara gorda e boba que você sempre vê no Braincast, agora também na tela da MTV. Ignore também o meu nervosismo na frente da camêra, da próxima vez eu tomo umas antes de falar.
Nessa primeira coluna, falei dos palcos do Radiohead e do Nine Inch Nails, criados pela Element Labs e pela Moment Factory, respectivamente. É basicamente uma versão resumida e televisiva desse post aqui.
No vídeo abaixo, que traz o primeiro bloco do programa, começo a falar lá pelos 3m45s. Você pode ver todos os Notícias MTV na íntegra aqui. E valeu Cazé pelas palavras de apresentação.
Post originalmente publicado no Brainstorm #9
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Yet another Twitter-based promotion. Yawn.
There's so much new technology that has the potential to redefine interaction between brands and consumers, but unfortunately too many of us are still using advertising techniques that we've used for the last century.
Hello? Hello? The helium-fueled floating viral thing has already been done people!
A Microsoft estreou ontem o primeiro comercial para o seu Windows Phone, concorrente direto do iPhone e Android
Tecnicamente, o Windows Phone é a nova versão do sistema operacional Windows Mobile, a 6.5, só que agora dando nome também ao hardware. A campanha para o gadget inclui comercial de TV, mídia impressa e exterior, com foco nas aplicações tradicionais que as pessoas já utilizam no desktop, mas que podem ser levadas também no bolso.
Segundo pesquisas da Microsoft, menos de 10% dos usuários de PC sabem que podem ter os mesmos softwares também no celular. O Windows Phone conta com apenas 60 aplicativos, contra os mais de 85 mil disponíveis para iPhone, porém, como você vai ver no comercial abaixo, a empresa de Redmond conta com a fama e grande base de usuários dos pacotes Office, MSN, etc.
Atente para o “Twitter” entrando no porta-malas…
Post originalmente publicado no Brainstorm #9
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I love this tagline. Long lasting glue. Advertising Agency: Imelda Ogilvy, Ljubljana, Slovenia Creative Director: Jure Požun Art Director: Sašo Dornik Copywriter: Andrej Baša Photographer: Ciril Jazbec
LONDON – GlaxoSmithKline Consumer Healthcare is launching umbrella branding and new packaging for its Poligrip range.
La société française Unowhy vient de lancer la tablette tacile Qooq, une sorte de coach culinaire moderne. Doté du Wifi et d’un écran de 10 pouces il s’axe autour du monde de la cuisine : 2000 recettes, 1000 fiches et une capacité de 8go. Plus d’images dans la suite.
NEW YORK (AdAge.com) — This week, media agency Media Storm is set to launch Bolt, a new interactive-TV division dedicated to finding opportunities for marketers to buy ads on everything from interactive programming guides to branded in-show polling to video on-demand.
NEW YORK (AdAge.com) — Amanda Vendal has spent the past 17 years working at one of the largest independent shops in the country, Richards Group. Early on, she developed a knack for being a talent scout, and today she serves as one of three full-time recruiters Richards currently employs at its Dallas headquarters. Ms. Vendal took some time to tell us what she's up to these days — which, even in this economy, includes hiring.
LONDON – Charging for content online can work, but major steps are needed to make it happen, delegates at the AOP Digital Publishing Summit were told today (7 October).
AOP SUMMIT – The online video panel discussion at today’s AOP Summit contained words of caution for publishers, with Channel 4’s Errol Barran telling them not to expect to make money from moving content in the short term.
LONDON – Arqiva is on the hunt for media and advertising agencies for its upcoming video on demand service SeeSaw.
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