Advertising Agency: DraftFCB, Paris, France
Creative Director: Xavier Beauregard
Art Director: Laëtitia Chrétien
Copywriter: Jean-François Le Marec
Photographer: Yann Le Pape
Retouching: Spark Link
NEW YORK (AdAge.com) — It's official: The Wall Street Journal has overtaken USA Today for the title of biggest paper in the U.S.
When fighter brands work, they not only defeat low-priced competitors, they also open up new markets for companies to pursue.
Advertisers in the UK spent £1.55bn on direct mail in the past year, a drop of nearly 10% according to a new report out today.
With a couple of exceptions, a Fortune 1000 company will almost never retain an ethnic-owned shop as its AOR for general market pieces of business. Furthermore, few ethnic shops have ever even been allowed to compete for the chance.
To promote the Autumn/Winter 2009 collection at Harvey Nichols. The campaign is inspired by the season’s trends which are iconic, edgy and really expresses character. We wanted the work to reflect that. We created
life-sized Voodoo dolls and clothed them in show-stoppers from the season. Rewarding the Harvey Nichols’ shoppers with the thought that they will be envied to a ridiculous extent.
Advertising Agency: Y&R, Dubai, United Arab Emirates
Executive Creative Director : Shahir Zag
Creative Director: Komal Bedi Sohal
Art Director: Komal Bedi Sohal
Copywriter:Shahir Zag
Photographer: James Day
Retouching: Core Digital, London
Account planner: Nadine Ghossoub
Published: September 2009
Durante o 63º Salão do Automóvel de Frankfurt, que aconteceu entre os dias 17 e 27 de setembro, a agência Scholz and Friends idealizou e executou uma inovadora plataforma de comunicação para a M.Benz.
Internautas podiam enviar questões que seriam respondidas, ao vivo, por especialistas e engenheiros da montadora, numa digna corrente de diálogo “on time”.
As marcas precisam conversar com seus consumidores. Ouvir é um instrumento indispensável.
Se os meios digitais vieram para estabelecer, de uma vez por todas, tamanha interatividade, devemos aproveitar ao máximo. Espero que essa seja mais uma ótima inspiração para a sua marca 
A 5a avenida é o marco do luxo em NY.
“Do nada” um cubo de vidro mudou a história da avenida mais famosa da cidade mais famosa do mundo. É a primeira loja subterrânea da Apple, e um ícone da evolução da marca.
O vídeo, em inglês, conta a história de toda a concepção da loja, narrado por quem fez e mostrando que o que parece simples quando é visto pronto, foi justamente ultra complexo de ser feito. God and the Devil are in the details.
Post originalmente publicado no Brainstorm #9
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Há vários anos, a Procter & Gamble (P&G) se situa entre as 10 marcas globais mais inovadoras de acordo com uma pesquisa anual da Forbes. O fato de ela estar sempre atenta as novas demandas de mercado e consumo, faz com que antecipe inovações, bem como esta última novidade: o lançamento de sua própria revista trimestral.
A Rouge, que já começou a ser distribuída em pontos de venda dos EUA e Canadá, traz as últimas novidades em produtos, tendências de moda e beleza, concursos e ofertas especialmente voltadas para o público feminino – feitas em parceria com outras marcas (Pantene, Olay, Crest, etc.) que aceitaram patrocinar com seus cupons de desconto encartados dentro da Rouge.
Boa parte da revista também pode ser lida através de um arquivo PDF disponível para download gratuito, aqui no site. Porém, o conteúdo da versão digital não contempla todas as promos e ofertas conforme mencionei.
If you’re a fan of that Warren Beatty Bulworth-esque statement about everyone “co-mingling” until we’re all the same color, you just might like this new effort from We Love People for fashion brand Blend.
NEW YORK (AdAge.com) — As reports amass around NBC Universal's potential future corporate owners, you can officially count out Time Warner Chairman-CEO Jeff Bewkes among the interested parties. Speaking at a keynote Q&A at TV Week's Innovation 360 conference in New York, Mr. Bewkes described NBCU as a "very complicated company" that might not make total sense for a cable company such as suitor Comcast with a portfolio that includes a broadcast network and a movie studio.
LONDON – Royal Mail has rejected an eight-step ‘peace deal’ from the Communication Workers Union, delivered to postal carrier’s senior management today, as “a list of fresh demands against Royal Mail”.
H&R Block is offering a new program, "Dollars and Sense," to teach personal finance management to high school students. The program is giving away more than $1 million in grants, with 2,000 schools already signed up.
NEW YORK (AdAge.com) — CBS seems to be making a concerted effort to maintain sizable audiences for its schedule by building programs with concepts its viewers already find familiar. "NCIS: LA," a West Coast tweak on the long-running original "NCIS," appears to be the most-watched freshman program of the infant 2009-2010 season. And advertisers like the spin-off, too.
It’s not as if the Diversity in Advertising drum hasn’t been beaten to death but, maddeningly, it’s still an issue.
LONDON – Halewood International is to sponsor the British Comedy Awards as part of a £3m Christmas push for its Crabbie’s Alcoholic Ginger Beer
LONDON – Tobacco point of sale displays and cigarette vending machines are close to being banned after MPs voted to support the proposals set out in the Health bill.
LONDON – Procter & Gamble president and CEO Bob McDonald has told company share holders the company will drive business by touching and improving more consumer’s lives in more parts of the world.
“Not only am I a terrible copywriter but my client actually approved this shit.”
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